Boxed Tiramisu Market Size, Share, Growth and Industry Analysis By Type (Ladyfingers And Sponge Cake), By Application (Grocery Retail, Foodservice, Independent Retail, And, Home Consumption), Regional Forecast To 2031

Updated On: 08 April 2024

Boxed Tiramisu Market REPORT OVERVIEW

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The global boxed tiramisu market size was USD 856 million in 2021 and market is projected to touch USD 1490.57 million by 2031 with a CAGR of 5.7% during the forecast period.

The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Tiramisu is an Italian dessert which is coffee flavored. This sweet is made up of many interesting ingredients. It is prepared with the help of ladyfingers that are completely dipped in coffee. Then it is also layered with a mix of mascarpone cheese, sugar, and, eggs. Primarily boxed tiramisus are tiramisus packed in boxes. They are very delicious and often seen in many cafes and bakeries.

Many new discoveries and experiments are being done in the market recently. All the new discoveries have led to the market development. Variety of tiramisus are now being made available. A lot of new versions of tiramisus are being brought out. This is identified as the latest trend in the market. The increasing demand for fancy desserts has increased the market share. People and customers are able to customize their cakes according to their tastes and preferences. These act as the factors driving the market growth.

COVID-19 impact: Decline in The Food Industry During the Pandemic Decreased the Market Growth

The COVID-19 pandemic hit all the markets and industries across the world. Many industries like the chemical industry, beverage and food industries were also affected. The boxed tiramisu market also suffered considerably during the pandemic. There were several reasons that contributed to the decline in the boxed tiramisu market share.

During the pandemic, there were many strict rules, restrictions and lockdowns. People preferred to stay home during the lockdown and also preferred to eat home cooked meals due to the spreading infections.

 As a result, there was a steep decline in the food industry. Boxed tiramisu industry is a part of the food market and was negatively impacted. The decreased demand and sales brought down the market share. All these reasons contributed to the fall of the market share during the pandemic period. However, post the pandemic there has been a considerable boom in the market.

LATEST TRENDS

"Variety Of Tiramisus and New Options to Choose from To Increase the Market Growth"

Many new experiments are being witnessed in the boxed tiramisu market every single day. These experiments and discoveries are attracting a lot of customers paving way to increased market growth. Variety of tiramisus are now being made available.

A lot of new versions of tiramisus are being brought out. This is giving people the chance to choose from. A lot of flavors have been brought in with a combination of some new ingredients. Some of the new types of tiramisus are strawberry tiramisu ripple cake, chocolate mousse doughnut tiramisu, tiramisu French toast, salted caramel tiramisu, frozen tiramisu cake, hazelnut tiramisu cake and many more.

The different versions of boxed tiramisus are increasing the customer base for the market. This has been identified as the latest trend in the market promoting the boxed tiramisu market growth.

Boxed Tiramisu Market SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Ladyfingers and sponge cake. The Ladyfingers segment is projected to hold the dominant market share through 2031 the forecasting period.

• By Application:

The market can be divided on the basis of application into the following segments:

Grocery retail, foodservice, independent retail, and, home consumption. Grocery retail segment is predicted to dominate the market through 2031.

DRIVING FACTORS

"The Increasing Demand for Fancy Desserts to Amplify the Market Growth"

During the recent years, people are getting more attracted to have fancy desserts at fancy cafes and restaurants. Tiramisus top the list when it comes to fancy desserts. This has been one of the major factors driving the market growth.

This has now created growth opportunities for the market. Apart from that, these cakes are extremely moist, spongy, soft, and, delicious. They satisfy the sweet cravings of every person. They are also available in several different flavors and versions expanding the market for the customers. This has increased the demand for tiramisu cakes which in turn is driving the market growth.

"Customization of Cakes As Per Customers’ Needs to Drive the Market Development"

The new experiments in the tiramisu market are now allowing people and customers to customize their cakes according to their tastes and preferences. This has become a key factor promoting the growth of the food industry.

Customers are given the chance and the option to get their cake done according to their wish. Everything from the shape to the taste can be customized. The flavors can also be chosen accordingly. The way the cake is decorated and presented can also be customized. This gives the customers the satisfaction of having a dessert according to their taste. This can be considered as one of the most crucial factors driving the market growth.

RESTRAINING FACTOR

"Very High Prices of Boxed Tiramisus to Deteriorate the Market Growth"

Even though tiramisus are very tasty and delicious they are very expensive. Boxed tiramisus are a very crucial part of all most all of the Italian restaurants. This can become a factor restraining the market growth.  

The reason behind the expensiveness of this dessert lies in the ingredients that are used to prepare it. Mascarpone cheese is a slightly sweet Italian based cream cheese. This is one of the major components of the tiramisu cake. This cheese is very costly and the amount of it needed for a small tiramisu cake is very high. This is a primary reason for the high cost of tiramisu cakes.  As a result, this cake is not affordable to everyone which decreases the demand for the dessert. This acts as a major restraining factor for the boxed tiramisu market growth.

Boxed Tiramisu Market Regional Insights

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The region that is predicted to dominate the market during the forecast period is North America. Whereas, Asia Pacific is anticipated to grow exceptionally during the coming years.

There are many other reasons contributing to the growth of the market in North-America. The major reasons include the presence of many fancy cafes and restaurants in the region. As Also, the popularity of these desserts in this region has contributed to the market growth in North America.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Başak (Germany)
• Taste It Presents (U.S.)
• Balconi Spa (Italy)
• KBK Cheryomushki (Russia)
• Baker House (U.S.)
• Spar (Netherlands)
• Solo Italia (Italia)
• TAM (Brazil)
• Brooklyn Cannoli (U.S.)

Report Coverage

The report provides an insight into boxed tiramisu industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations.