Brand Management Software Market Size, Share, Growth, And Industry Analysis By Type (Cloud Based, On Premise) By Application (Office, Commercial, Others) and Regional Forecast To 2031

Updated On: 08 April 2024

Brand Management Software Market Report Overview

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The global brand management software market size was USD 191.2 million in 2021 & the market is expected to reach USD 480 million by 2031, exhibiting a CAGR of 9.6% during the forecast period.

The COVID-19 pandemic has been unprecedented and staggering, with the brand management software market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

A brand management software is used to centralize the brand, assets, and all resources. It aids in the management of workflow operations by opening up new market prospects. The brand management system encompasses all parts of supplying, planning, and regulating the intended system for any business. This helps to improve the experiences of people associated with the company and allows for personalization based on their needs.

Factors driving the market include rising need for effective brand management, a greater emphasis on customer involvement, and more investments in digital marketing. The market is also constrained by factors such as increased emphasis on data security and privacy, as well as a lack of standardization and integration. However, with rising demand for mobile-based brand management software and more investment in AI-based technologies, the market is likely to see considerable growth. The growing requirement for identity security, as well as the necessity for brand reputation and consistency, is driving the demand for brand management software. The Global Brand Management Software Market research offers a comprehensive analysis of the market.

COVID-19 Impact: Halted Manufacturing and Implement Stringent Lockdown Regulations to Impact Industry Growth

The COVID-19 outbreak had a less negative impact on the Brand management software market due to a drastic shift in user purchasing behaviour, with emergency measures and lockdowns implemented by the government to restrain pandemic spread leading to users adopting online channels for goods and services. Increasing personalisation tactics has been the primary method used by firms to attain massive growth throughout the anticipated timeframe. The COVID-19 outbreak impacted the Brand management software market negatively. The effects of the COVID-19 crisis on the global economy will reduce the growth of the Brand management software market in the short run, i.e., in 2020 and 2021, because the pandemic has caused a drastic shift in user purchasing behaviour, with emergency measures and lockdown adopted by the government to restrain pandemic spread has led users to adopt online channels for goods and services. Furthermore, the disrupted supply chain for a variety of industry verticals working in an effort to lessen the impact of the COVID-19 epidemic has imposed the Brand management software market's restricted acceptance, particularly in the short run.

Latest Trends

"Rising implementation of analytics in brand management software leading market expansion"

One of the important factors driving the growth of the brand asset management market is the rising implementation of analytics in brand management software. Brand management software manages brand assets and analytical solutions, such as cloud-based content analytics and asset-tracking technologies. They also assist organisations in managing the massive amounts of data acquired by mobile phones and smart linked gadgets. Companies are rapidly embracing predictive analytical solutions for content analytics to help manage unstructured corporate data such as text-based data, photos, or videos into structured data for successful enterprise digital content management.

Brand Management Software Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into cloud based, on premise. Cloud Based is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into office, commercial, others. Office will be the dominating segment.

Driving Factors

"Market is growing due to increased need for brand consistency and control, as well as the growing requirement to manage different brand identities"

As organisations become more global, it is critical for them to ensure that their brand is consistent across all markets. To do this, businesses are turning to brand management software, which gives them control over their brand and allows them to ensure that the brand's messaging is consistent across the board. This programme enables businesses to manage their brand's appearance and feel, maintaining consistency across media types and markets. The digital realm is becoming increasingly crowded as social media grows in popularity. Many businesses must maintain many brand identities at the same time in order to ensure that their brand stands out. This implies they must be able to manage several logos, images, content, and messaging for each brand identity. Brand management software assists businesses in managing their numerous identities, ensuring that their brand remains consistent across all of their identities.

"Greater emphasis on digital transformation driving the market growth"

Customer experience optimisation is becoming increasingly popular. The growing necessity for organisations to preserve their brand identity in a competitive market is driving the global brand management software industry. The growing emphasis on digital marketing and the expansion of the e-commerce industry are two significant drivers driving market growth. Other factors likely to drive market expansion in the next years include changing customer preferences and a demand for personalised experiences.

Restraining Factors

"Lack of software awareness among potential customers, as well as the high cost of setup, may stymie industry expansion"

This is a significant impediment to the growth of the worldwide brand management software market, as many potential users are uninformed of the benefits of utilising the programme. This could be due to the suppliers' insufficient marketing efforts or a lack of information among potential users. In order to improve adoption, suppliers must raise awareness about the benefits of their programme among potential customers. Another factor impeding the growth of the global brand management software market is the high cost of deployment. Because of the intricacy and sophistication of the software, as well as the necessity for specialized staff to install and maintain the system, the cost of deployment is relatively high. As a result, many organisations find the software to be prohibitively expensive, resulting in low adoption rates. A small number of manufacturers and difficulties integrating with existing systems are impeding industry expansion.

Brand Management Software Market Regional Insights

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"North America dominated the brand management software industry during forecast period"

With a revenue share of more than 40% in 2022, North America dominated the digital brand management software industry. The presence of well-known brands may be ascribed to the regional domination, which is why businesses are discovering a broader target audience to support their content and market their services and goods online. Furthermore, the region's growing propensity for online purchase would provide opportunities for marketers to promote their services and goods online. Various organisations and associations in the United States, such as the National Cloud Technologists Association and the Cloud Native Computing Foundation, are encouraging the use of cloud computing for the deployment of various high-tech solutions on cloud platforms, such as content management, marketing automation, and CRM.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Brandworkz (U.K.)
• Bynder (Netherland)
• Hootsuite Media (Canada)
• MarcomCentral (U.S.)
• Webdam (U.S.)
• BLUE Software (U.S.)
• Brandfolder Digital Asset Management (U.S.)
• Brandwatch(U.K.)
• MediaValet(Canada)
• Meltwater Meltwater

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.