Bratwurst Market Size, Share, Growth, And Industry Analysis By Type (Made of Pork, Made of Beef, Made of Other Meat) By Application (Restaurants and Hotels, Enterprises and Institutions, Households), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Bratwurst Market Report Overview

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The global bratwurst market size was USD 906.55 million in 2021 and market is projected to touch USD 1332 million by 2031, at a CAGR of 3.92% during the forecast period.

The fresh link sausage known as bratwurst, which originated in Germany, is made from pork, veal, or cattle. It is popularly drunk in many parts of the United States as well as Germany and is served with nutmeg, coriander, traditional spices, and ginger to enhance flavour. One of the main variables influencing market growth in the future is the rising demand for food products high in protein.

Increased sales of packaged and processed foods, a large increase in the demand for food, an increase in worldwide agricultural activity, and a rise in global population are all factors contributing to the growth of the food and beverage business. Increased demand for natural food ingredients and additives, as well as increased imports and exports of food and drinks globally, all contribute to the industry's revenue growth. The expansion of this industry has also been aided by technological developments in food processing and packaging, an increase in online meal delivery services, and rising disposable incomes among customers worldwide.

COVID-19 Impact: COVID Outbreak Lead To Supply Chain Disruption

The market for chicken sausage is rapidly returning to its pre-COVID levels, and over the course of the forecast period, a solid growth rate is anticipated, led by the economic recovery in the majority of emerging countries. Unprecedented circumstances brought on by the anticipated third and subsequent waves, however, are causing a bleak prognosis. It is anticipated that the current COVID-19 pandemic, which has devastated international trade and industry, will kill off the frozen sausage industry. The decrease in demand has an effect on producers.

In addition to affecting demand, the COVID-19 epidemic has also disturbed the supply chain, which has caused firms to wait significantly longer to get the raw materials they need. This has made inventory management extremely challenging for producers. The COVID-19 lockdown limits and a labour shortage led to a decrease in the production and sales of frozen sausage.

Latest Trends

"Increasing Demand And Industry Digitization Leading Market Expansion"

Increased consumer desire for convenience foods indirectly promotes growth in demand for frozen sausages because frozen sausages require less time and effort to cook than fresh sausages. Because of customers' busy lifestyles, a greater need for convenience is fueling the expansion of the processed food industry. As a result, there is a growing demand for frozen sausages. Another factor that significantly affects the expansion of the frozen sausage industry is an increase in disposable income, which increases consumer purchasing power.

Bratwurst Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Made of Pork, Made of Beef, and Made of Other Meat. Made of Pork is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into Restaurants and Hotels, Enterprises and Institutions, Households. Restaurants will be the dominating segment.

Driving Factors

"Increase In Consumption Leading Market Expansion"

The expansion of the bratwurst market's revenue is mostly due to increased product development spending, an increase in the consumption of meat around the world, and rising demand for diets high in protein. According to estimates, there will be 453 million meat eaters worldwide in 2030. Other elements that are anticipated to have a beneficial effect on market revenue growth include changing consumer tastes, an increase in the availability of hotels and restaurants, increased disposable income, and rising consumer spending on eating out.

Restraining Factors

"Rising Consumption Trends And An Increase In The Number Of Vegans And Vegetarians Will Hampered The Market's Growth "

The market for German sausages is significantly hampered by the decline in meat consumption. Growing vegetarianism and veganism tendencies have had a negative impact on the market for meat and other goods, particularly German sausages. According to Germany's Federal Ministry of Food and Agriculture's Nutrition Report, 2020, a smaller percentage of the population now regularly consumes meat. Adverse health effects like heart disease, cancer, diabetes, and early mortality linked to bratwurst consumption are among of the key challenges limiting market revenue growth. Another factor that is anticipated to limit market expansion to some level moving forward is high product cost.

In 2015, 34% of Germans reported eating meat every day; by 2019, that number had dropped to 26%. According to data from the scientific journal Food published in 2020, 40% of Germans who consume meat are reducing their meat intake. According to a survey published in this publication, 42% of respondents say that as veganism, vegetarianism, flexitarianism, and pescatarianism become more popular, less people are eating meat.

Bratwurst Market Regional Insights

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"North America Region Is Anticipated To Lead The Market Throughout The Forecast Period"

It is examined regionally across North America (the United States, Canada, and Mexico), Europe (the United Kingdom, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and rest of LAMEA). In 2021, North America led the global market, and this trend is anticipated to continue over the forecast period. Additionally, the North American area led the global market in 2021 and is anticipated to continue dominating it over the next five years. The demand for ready-to-cook and ready-to-eat food products is expected to rise along with the working population growth, increasing disposable income, and processed meat industry growth in North America. The United States is second only to China in terms of global meat production and consumption, according to the Food and Agriculture Organization of the United Nations. However, due to the greater frequency of hotels, fast food restaurants, and cafes, the United States ranks first in the consumption of processed meat. For this, it is projected that the United States will continue to dominate during the forecast period.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Jennie-O (U.S.)
• G & W Meat (U.S.)
• Gotzinger (Australia)
• The Bratwurst King (U.S.)
• Hermann Wurst Haus (U.S.)
• Williams Sausage Company, Inc. (U.S.)
• Schaller & Weber (U.S.)
• Usinger's (U.S.)
• Crombies of Edinburgh (U.K.)
• Swaggerty's Farm (U.S.)
• Bob Evans (U.S.)
• Bavaria Sausage (U.S.)
• Premio (U.S.)
• Great Value Food (India)
• Horber (India)
• Johnsonville, LLC (U.S.)
• GermanDeli (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.