Broadcast and Internet Video Software Market Size, Share, Growth and Industry analysis, By Type (Broadcast, Internet Video Software), By Application (Media and Entertainment, Sports and Gaming, Others) and Regional Forecast to 2034

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BROADCAST AND INTERNET VIDEO SOFTWARE MARKET OVERVIEW

The global broadcast and internet video software market size was valued at USD 24.947 billion in 2025 and is expected to reach USD 104.31 billion by 2034, growing at a compound annual growth rate (CAGR) of about 17.23% from 2025 to 2034.

The United States Broadcast and Internet Video Software Market size is projected at USD 8.64899 Billion in 2025, the Europe Broadcast and Internet Video Software Market size is projected at USD 7.64364 Billion in 2025, and the China Broadcast and Internet Video Software Market size is projected at USD 4.94691 Billion in 2025.

Broadcast and internet video software are two types of softwares which are used for the purpose of providing video content to a very large number of people. Broadcasting software is mostly used by traditional television stations for transmitting the programs over airwaves. Whereas, internet video softwares are used for sharing any type of content throughout the internet.

Video conferencing tools have become the need of the hour as most of the companies as well as educational institutions are becoming increasing dependent on them to carry out their operations. This is considered as the latest trend in the market.

High speed internet, increasing adoption of gadgets, implementation of advancing technologies like artificial intelligence, machine learning, virtual and augmented reality will improve the scope of the market. All of these factors have played an important role in increasing the broadcast and internet video software market share.

KEY FINDINGS

COVID-19 IMPACT

Rise in Demand for Video Content During Lockdown Increased Market Growth

The pandemic of COVID-19 was the primary reason for the downfall of several markets. The outbreak of infectious coronavirus had a significant impact on several industries all over the world. Some industries faced severe challenges in continuing their operation whereas some of the sectors saw tremendous growth during this period of time.

Broadcast and internet video software market also experienced an increased demand during the pandemic because the demand for video content was high during this time. Most of the people stayed at their homes due to lockdowns, and social distancing norms. Increased leisure time increased the need for entertainment in the form of video content. All of these factors helped in the growth of the market even during the pandemic.

LATEST TRENDS

Growing Requirement of Video Conferencing Tools to Increase Market Growth

During pandemic most of the companies resorted to online mode of working. Schools, colleges, and universities also held online classes as conducting physical classes was not allowed. This factor increased the need for more efficient video conferencing tools, as most of organizations were highly dependent on them to continue their functioning.

Softwares like skype and zoom became highly popular during this period of time. People were increasing depending on broadcast and internet video softwares for entertainment and communication. This created a very drastic shift towards digital media. All of these are considered as the latest trend in the market.

• According to the FCC — 94 % of U.S. homes and businesses have broadband access, fueling rapid adoption of cloud-based video software.

• According to the ITU — 79 % of individuals aged 15–24 use the internet, driving demand for interactive internet video applications.

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BROADCAST AND INTERNET VIDEO SOFTWARE MARKET SEGMENTATION

By Type

The market can be divided on the basis of type into the following segments:

Broadcast, and, internet video software. The broadcast segment is projected to hold the dominant market share through the forecasting period.

By Application

The market can be divided on the basis of application into the following segments:

Media and entertainment, sports and gaming, and, others. Media and entertainment segment is predicted to dominate the market through forecasting period.

DRIVING FACTORS

Availability of Good Network and High-Speed Internet to Amplify Market Growth

Several companies have taken up initiatives to increased the quality and speed of the network. With the aid of technological advancements 5G networks are being introduced in the market. Very soon, a lot of people will be able to get access to internet that is very fast and completely uninterrupted. This factor can have a positive impact on the market growth and development.

The number of people owning and using gadgets and electronic devices like smartphones, laptops, computers, and tablets has also seen a significant rise in the recent days. Availability of data, and electronic devices will make it much easier to access content over the internet. Increasing penetration of social media and the implementation of advanced technologies like virtual reality and augmented reality are going to open up new opportunities for market growth.

• According to the ITU — 83 % of urban residents are online, accelerating OTT platform integrations in broadcast software.

• According to the Benton Institute — 68 % of households subscribe to services ≥ 100 Mbps, enabling seamless HD video processing.

Incorporation of Artificial Intelligence and Augmented Reality to Drive Market Growth

Implementation of new technologies will help in increasing the efficiency of several softwares. Along with incorporating virtual reality and augmented reality, industry players are focusing on using AI and ML to enhance the experience of the users. Artificial Intelligence and Machine Learning are two of the most effective technology tools that are being implemented in most of the sectors. 

With the aid of these technologies, many difficult procedures can be automated. Voiceover, translation, captioning, and editing can be performed with more precision and less time using these technologies. Therefore, many broadcasters are making use of them to render better experience to the customers. ML algorithms can be very helpful in analyzing and understanding viewer behavior. Based on this they recommend the personalized content to the viewers. All of these factors are propelling the broadcast and internet video software market growth.

RESTRAINING FACTORS

Difficulty Faced by Traditional Broadcasters in Retaining Audience to Deteriorate Market Growth

In spite of offering several benefits, broadcast and internet video softwares also have certain disadvantages that can have a negative impact on the market growth. One of them includes the difficulties being faced by traditional broadcasters in retaining their audience. There is a lot of competition in the market to get viewer’s time and attention.

Quality of the video content is a very important aspect ever broadcaster has to focus on. Without good content quality it will be become highly difficult to attract more viewers. Increasing the quality of the content can be expensive and may increase the overall cost involved. Concerns regarding privacy can be another difficulty all of these factors may hamper the market growth and development.

• According to GSMA — 3 billion (90 %) of the unconnected reside in covered areas but do not use mobile internet, limiting mobile video software reach.

• According to the ITU — only 48 % of rural dwellers use the internet, hindering software penetration outside major metros.

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BROADCAST AND INTERNET VIDEO SOFTWARE MARKET REGIONAL INSIGHTS

North America to Dominate Market in Upcoming Years

North America is considered to be the leading share holder of the market during the research period. Severa favorable factors have helped in the growth of the market in this region. Some of them include the presence of the largest media and technology companies in the world.

United States even has the world’s largest media and technology company. The infrastructure of both traditional and modern broadcasting is highly developed in this region. Increasing users of internet and digital devices is expected to further drive the market share in this region. 

KEY INDUSTRY PLAYERS

Leading Players adopt Acquisition Strategies to Stay Competitive

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

• NCH Software: According to SMPTE — its video-editing tools are used by 12 % of surveyed educational broadcasters.

• StudioCoast Pty Ltd: According to SMPTE — ScreenFlow is adopted by 8 % of North American content creators.

List of Top Broadcast And Internet Video Software Companies

•  NCH Software
• StudioCoast Pty Ltd
• Brightcove
• Accenture
• Streambox Inc
• IBM Corporation
• Imagine Communications Corp
• BAM Technologies
• ARRIS International
• Ericsson
• LIVEU INC.
• Comcast Technology Solutions
• Accedo
• Cisco Systems

REPORT COVERAGE

The report provides an insight into industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations. The report also lists the key industry players to understand the competition.