Brown Basmati Rice Market Size, Share, Growth, and Industry Analysis, By Type (Raw, Parboiled, and Steamed), By Application (Food and Cosmetic and Personal Care), and Regional Insights and Forecast to 2033

BROWN BASMATI RICE MARKET OVERVIEW

The global brown basmati rice market size expanded rapidly in 2023 and the market is projected to grow substantially by 2029, exhibiting a prodigious CAGR during the forecast period.

The Brown Basmati rice is a whole-grain version of the Basmati rice famous for its nutty flavor, chewy texture, and the aromatic fragrance. Unlike the white Basmati rice, it contains the bran and germ layers and hence is richer in fiber, vitamins and minerals. This nutritional value with the effect of supporting a better digestion, managing the blood sugar level, as well as, a slower release of energy, amongst others. Brown basmati is excellent for health-oriented diet and goes perfectly with many dishes such as curries, stir fries, salads and pilaf.

Cooking brown Basmati rice is more time consuming than its white cousin as it is required to soak and take longer time to bring it to desired tenderness when cook. Its rich texture and light earthy flavor make it popular among people who would like to divert from refined grains. While the demand for healthier and sustainable food products increases, the brown Basmati rice continues to win the popularity in international markets, especially among the people who adopt plant-based/whole food diet.

COVID-19 IMPACT

Brown Basmati Rice Industry Had a Positive Effect Due to Increased Health Focus during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic had a dire impact on the world supply chain of Basmati rice, including brown variety. Lockdowns and restrictions to movements stalled agricultural activities causing the shortage of labor and logistical problems for harvesting, processing, and transporting rice. Such disruptions had impacts on the domestic markets in addition to the international trade as they led to delays and additional costs in the supply chain.

In some parts, the demand for Basmati rice was strong despite all these challenges. In West Asia, the nations boosted the imports for creating buffer stocks, which resulted in increased Basmati rice exports by India in the initial stage of the pandemic . However, as the pandemic intensified, the concerns about the rates of freight and the virus transmission through consignments reduced the new orders from the overseas market .

LATEST TREND

Organic and Functional Products to Drive Market Growth

There have been notable developments in the market which has the potential to boost the brown basmati rice market share. The consumers are realizing that they should eat healthy, and therefore there is a preference for organic brown basmati rice because it has a greater nutritional value than its non-organic counterpart and has no synthetic pesticide. Moreover, there is an increase in demand in functional foods and as a result, companies have to innovate by offering brown basmati rice goods with added nutrients like vitamins, minerals and protein.

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BROWN BASMATI RICE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Raw, Parboiled, and Steamed.

• Raw Rice: This is raw rice that has been harvested and cleaned and not refined in anyway. It maintains its natural texture and nutrients, being the healthiest though it takes a lot of time in the preparation.

• Parboiled Rice: Parboiling refers to soaking, steaming, drying then milling of rice to avoid nutrients destruction and give it a firmer texture when it is cooked. It is faster in cooking and less sticky than the raw rice.

• Steamed Rice: Steamed rice is a type of rice that is well-cooked via steaming, and therefore becomes soft and fluffy. This process improves its taste and also the texture yet this remains with most of its nutrients as compared to boiling. 

By Application

Based on application, the global market can be categorized into Food and Cosmetic and Personal Care.

• Food: Food refers to things that have a nutritional support to the body and are obtained from plants, animals or other natural sources. It is ingested to reduce one’s health, growth, and energy thresholds. The food products can be fresh, canned or prepared in different forms.

• Cosmetic and Personal Care: Cosmetics and personal care products are manufactured, to beautify or to purify the body, specifically, the skin, hair, and nails. Make up, skincare products, shampoos and fragrances are some of them. These products center around beauty, hygiene and grooming. 

MARKET DYNAMICS

Driving Factors

Nutritional Value to Boost the Market

There are several elements inspiring the brown basmati rice growth. Brown Basmati does not have its bran and germ layers removed unlike the white rice, hence more nutritious. It contains greater levels of magnesium, phosphorus and B vitamins. Consumers’ escalated consciousness in regard to the role of whole grains in fighting chronic sicknesses such as diabetes and obesity are fueling the demand for brown Basmati. Brown Basmati is high in fiber, antioxidants, and nutrients that are essential, which helps for better digestion, heart health, and blood sugar control, a good option for conscious eaters.

Organic Farming to Expand the Market

Organic farming is on the rise and brown basmati rice is commonly grown using the organic methods. This move to organic cultivation is being influenced by demand for pesticide free (free from pesticides) and chemical free foods that have been demanded by the consumers. Organic brown Basmati rice is gaining popularity among the health and environmentally conscious consumers. There is increased concern over environmental sustainability and consumers are now leaning towards food products with a lesser environmental footprint.

Restraining Factor

Longer Cooking Time to Potentially Impede Market Growth

The brown basmati rice is slower cooking compared to the white one, thus discouraging the consumers who look for fast meal options. The requirement for pre-soaking and extended boiling times can be a hassle to busy individuals or those green individuals to cooking rice. Some of the consumers opt for the soft and fluffy texture of white rice instead of chewier and nuttier texture of brown Basmati. Also, the brown rice has a slightly earthy flavor that may not suit everybody, therefore, limiting its acceptance and acceptance particularly in the traditional rice-eating cultures.

Opportunity

Global Shift Toward Health-Conscious Eating  to Create Opportunity for the Product in the Market

As the consumers realize the benefits of consuming of whole grains such as better digestion, heart health and weight management, the demand for brown rice is likely to increase. More are people switching to plant-based diets, and trying healthier alternatives to refined grains; the amount of fiber in brown Basmati rice, and the high nutrient density, makes that variety a promising product. This demand does not concern only traditional rice-consuming areas but the Western one, too, where whole grains become a part of healthy food.

Challenge

Consumer Education and Convenience Could Be a Potential Challenge for Consumers

The longer cooking time as well as the soaking are a turn off for busy individuals, especially in a fast-paced society, where fast preparation of meals is preferred. The preference of white rice because of its soft texture and mild taste is also a major barrier. Furthermore, price premium that the brown Basmati rice can attract compared to white rice may not be that attractive to consumers that are conscious of price, particularly for developing countries where rice is core food. Although the nutritional advantage is evident, it may take years of efforts towards marketing and awareness ventures before consumers can accept switching from the known faster cooking varieties to the brown Basmati.

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BROWN BASMATI RICE MARKET REGIONAL INSIGHTS

North America

North America is the fastest-growing region in this market. The United States brown basmati rice market has been growing exponentially owing to multiple reasons. The demand for the brown Basmati rice is also rising quite significantly in the North America due to the increased trend of healthy eating and liking for taking whole grains. Consumers are now more conscious of the health value of the brown rice; the high fiber and low Glycemic index as compared to the white rice. As more people are becoming conscious of plant-based and organic food trends, brown Basmati rice is found in households and in restaurants. The increasing popularity of ethnic cuisines, particularly of Indian and Middle East cuisines, is contributing towards increasing consumer interest in it as well.

Europe

In Europe, brown Basmati rice is coming up as an aspect of the trend to organic and healthier foods. The consumers are now going for whole grains because of their health advantage, such as helping in digestion and controlling blood sugar. The increased interests in plant-based diets or veganism in the European countries have also driven the demand for brown Basmati rice as a multipurpose and nutritious staple. Moreover, popularity of ethnic cuisines especially Indian and Mediterranean cuisines has made brown Basmati rice the number one ingredient in restaurants and when making meals at homes.

Asia

In Asia Pacific, Brown Basmati rice is becoming an increasingly popular option with such countries as India and China, with rice being a staple food. Although the white rice is still dominant, a significant trend toward better healthier and more nutritious food options is happening, particularly in urban areas. The numerous health benefits of brown Basmati rice, such as better digestion and heart condition, are coming to light among the middle class, especially in India, which is the biggest producer and consumer of the Basmati rice. The emergence of e-commerce platforms is making brown Basmati more accessible in the urban and rural markets.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industry players are shaping the brown basmati rice marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the brown basmati rice.

List Of Top Brown Basmati Rice Companies

• Estraco Kft [Hungary]
• REI Agro Ltd [India]
• Kohinoor Foods Ltd [India]
• Shri Lal Mahal Ltd [India]
• Supple TEK Industries Private Limited [India]

KEY INDUSTRY DEVELOPMENT

October 2021: Galaxy Rice Industries Private Limited took significant strives ahead in the brown basmati rice marketplace. They recently developed Galaxy Quick Cooking Brown Basmati Rice. Galaxy Quick Cooking Brown Basmati rice is a step ahead-one product that flips the conventional Basmati rice concept and enfolds it into the science of modern-day life to present a healthier and convenient choice to the customer. Using German VDF Technology, the bran layer of rice is hydrated, which in turn increases its nutritional profile with respect to protein, calcium, magnesium, phosphorus, vitamins B1 and B6, and dietary fiber.

REPORT COVERAGE

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The brown basmati rice with better portability is expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the brown basmati rice has a promising development since it constantly develops and expands its application.