Brown Rice Powder Market Size, Share, Growth, and Industry Analysis, By Type (Organic Brown Rice Powder & Normal Brown Rice Powder), By Application (Food Industry & Vegetable Protein Beverage) and Regional Insight and Forecast to 2032

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BROWN RICE POWDER MARKET REPORT OVERVIEW

The Brown Rice Powder Market size was valued at approximately USD 1.1 billion in 2023 and is expected to reach USD 1.84 billion by 2032, growing at a compound annual growth rate (CAGR) of about 5.3% from 2024 to 2032.

Brown rice flour is a delicate powder produced from ground brown rice. It holds more of the rice’s natural nutrients than white rice because it contains the bran and germ layers. A lot of gluten-free substitutes for wheat flour available for baking and cooking are rice flour. It has numerous uses including cooking, nutritional supplements, shakes and others.

There are various factors which are driving the brown rice powder market growth such as, high nutritional qualities of brown rice and increasing prevalence of gluten intolerance among consumers. The functional properties of brown rice powder are being improved through new formulations and blends that are being developed by companies. Environmental concerns have also sparked a greater interest in sustainable sourcing and organic production methods.

COVID-19 Impact:

Increased Demand for Healthy Food Resulted in Huge Demand

The global COVID-19 pandemic has been unprecedented and staggering, with the brown rice powder market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Brown rice powder market was greatly affected by the COVID-19 pandemic, which saw a marked rise in demand due to increased health awareness. The use of brown rice powder surged because the consumers were looking for healthy and gluten free options that could help them boost their immunity. While the market faced supply chain disruptions and price volatility, the shift towards healthier eating habits and increased home cooking contributed to substantial growth in demand. This trend is expected to continue as consumers maintain their focus on health and wellness in the post-pandemic era.

LATEST TRENDS

  Growing Focus on Sustainable Sourcing and Organic Production Drive Market Growth

A major growth factor for the brown rice powder market has been the growing focus on sustainable sourcing and organic production. Brown rice powder made from organic rice is being increasingly sought for by consumers who want to purchase products that are environmentally and health-conscious. Not only does sustainable agriculture decrease the effects on the environment but it also leads to good quality, no-chemical products. The growing trend towards this type of consumption is exactly that which drives the market growth while forcing firms involved in food production to go for greener ways.

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BROWN RICE POWDER MARKET SEGMENTATION

By Type

Based on type the global brown rice powder market can be categorized into Organic Brown Rice Powder & Normal Brown Rice Powder.

• Organic Brown Rice Powder: Organic brown rice powder is made from the brown rice which is organically grown. It is free from synthetic pesticides and fertilisers.

• Normal Brown Rice Powder: Normal brown rice powder is made from the brown rice which is grown normally using fertilisers and pesticides. It offers similar nutritional benefits but lacks the organic certification.

By Application

Based on application the global market can be categorized into Food Industry & Vegetable Protein Beverage.

• Food Industry: Brown rice powder is used as an ingredient in various food products such as baked goods, cereals, and gluten-free alternatives. Its nutritional value, including fibre, vitamins, and minerals, makes it a popular choice for health-conscious consumers.

• Vegetable Protein Beverage: In the beverage industry, brown rice powder is a key ingredient in vegetable protein drinks. It serves as a plant-based protein source in protein shakes and smoothies, appealing to vegan and vegetarian consumers, as well as those seeking dairy-free options.

DRIVING FACTORS

High Nutritional Qualities of Brown Rice Boost the Market

One of the key driving factors in the global brown rice powder market growth is the high nutritional qualities of brown rice. Brown rice powder is a common choice among people who care about their health because it has high amounts of dietary complexities, vitamin B, magnesium and antioxidants. This product has been utilised in baking goods, supplements and protein shakes because of its useful properties to dige tion, cardiovascular system’s good functioning, body mass management as well as gluten intolerance. This kind of consumables has contributed greatly to the escalation of market development due to health conscious demand.

Increasing Prevalence of Gluten Intolerance Among Consumers Expand the Market

A further determining factor in the worldwide brown rice powder market is the growing occurrence of gluten intolerance among users. Gluten sensitivities have turned into a widespread issue for numerous people, leading to upsurge in demand for other gluten-free diets. Thus, brown rice flour is devoid of gluten and hence serves as an all-purpose meal for individuals that do not want to eat gluten foods. Various baked products, breakfast cereals and protein supplements contain it as one of their ingredients which makes it appealing to the health conscious people looking for food devoid of any type of allergens.

RESTRAINING FACTORS

Competition with Other Gluten-Free Flours Impede Market Growth

One of the key restraining factors in the global brown rice powder market is the competition with other gluten-free flours. Various textures, flavours, and nutrient profiles are often offered by various alternatives such as flour made from almonds, coconut or chickpeas that enable targeting distinct consumer preferences. Such competition reduces the market segment controlled by brown rice powder because there is a wide range of gluten free flours that suit different consumer’s dietary preferences and food preparations.

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BROWN RICE POWDER MARKET REGIONAL INSIGHTS

North America Region Dominating the Market due to High Consumer Awareness

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

Europe has emerged as the most dominant region in the global brown rice powder market share due to several factors. An increasing number of people in the U.S. and Canada are looking for healthy, gluten-free and organic options leading to a rise in demand for brown rice powder. Moreover, the retail backbone of this area, the availability of a variety of health-associated items as well as the growing preference for plant-based diets further enhance the growth of this market segment. The North American dietary health approach together with access to environmentally friendly food options keeps on pushing the market size up in this region.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

The brown rice powder market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of rice options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Top Brown Rice Powder Companies

• MYPROTEIN (U.K.)
• Bob's Red Mill (U.S.)
• NATURE'S OWN (U.S.)
• Saillon Pharma (India)
• Rajvi Enterprise (India)
• Health To Wealth (India)
• KATAYAMA (Japan)
• Maisen's Impressive Brown Rice (Japan)
• Organicway (China)

INDUSTRIAL DEVELOPMENT

August 2024: EDEN PRAIRIE, MINN. —Milk Specialties Global launched PROriz brown rice protein. Sourced and produced in the United States using hexane-free processing, the low-grit, neutral tasting powder contains all nine essential amino acids. It is available in both organic and conventional formats and suitable for use in a variety of applications, including ready-to-mix protein shakes.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.