Carnation Market Size, Share, Growth, and Industry Analysis, By Type (Standard Carnation, Miniature Carnation) By Application (Domestic Field, Business Field) Regional Forecast From 2025 To 2034

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CARNATION MARKET OVERVIEW

The global Carnation Market size stood at USD 3.14 billion in 2025, growing further to USD 5.17 billion by 2034 at an estimated CAGR of 5.71% from 2025 to 2034.

The United States Carnation Market size is projected at USD 0.44985 billion in 2025, the Europe Carnation Market size is projected at USD 1.07518 billion in 2025, and the China Carnation Market size is projected at USD 0.86767 billion in 2025.

Carnation is also known by its other name dianthus scaryophyllus. It is a very popular flower which is used for the purpose of decorating. It also has a very fragrant, and attractive scent. This flower is mainly found in three shades namely white, pink, and red. These flowers have a wide range of application and can be used on different occasions. They have numerous applications and have a lot of demand in the market.

Several unique and exotic variety flowers are being developed in the market. Rapid development of floral industry and versatility exhibited by these flowers will help in propelling the market growth.  A lot of factors have helped in the carnation market growth.

KEY FINDINGS

COVID-19 IMPACT

Restrictions Imposed on Social Gatherings During Pandemic Decreased Market Growth

The pandemic of COVID-19 had a negative effect on most of the industries. This was because the outbreak of infectious coronavirus created many unfavorable factors for the growth and development of several sectors globally. One of the main reasons that led to the downfall of all the markets included the strict restrictions that were imposed on social gatherings.

Carnation is a flower which is used on several occasions. As the number of events taking place reduced during the pandemic, the demand for this flower also decreased. Cancellation of events such as weddings, and closure of florist shop amidst the pandemic, led to the downfall of the market during the period of pandemic.

LATEST TRENDS

Development of Unique Varieties of Carnations to Increase Market Growth

There is a very high demand for new variety of exotic plants. With the development of new techniques for growing plants and flowers it is becoming possible to grow flowers that are very rare and unique. Breeders and gardeners are trying to produce flowers in different colors, sizes, and, shapes. This is a new development which is evident in the market.

Some of the new innovations that are being made includes the development of flowers that are stripped or bi-colored flowers. Spray and mini flowers are also being developed to meet the changing needs and preferences of customers. Technology is also getting adopted into farming to increase its quality. These are considered as the latest trend in the market.

• According to report — the International Statistics Yearbook records production and trade tables from 38+ countries, showing that product diversification (new carnation colors/miniatures) is increasing year-on-year.

• According to report — supply volumes through the auction clocks fell by about 3.2%, highlighting supply adjustments and trend shifts in grower output (impacting cut-flower categories including carnations).

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CARNATION MARKET SEGMENTATION

By Type

The market can be divided on the basis of type into the following segments:

Standard carnation, and, miniature carnation. The standard carnation segment is anticipated to dominate the market during the forecast period.

By Application

Classification based on application into the following segment:

Domestic field, and, business field. The domestic field segment is predicted to dominate the market during the research and forecast period.

DRIVING FACTORS

Use of Carnations in Floral Industry to Accelerate Market Growth

These flowers are very useful for the purpose of decorating and is considered to be a very popular ornamental flower. Therefore, it exhibits wide range of applications in the floral industry. These are used in the preparation of bouquets during occasions such as weddings, engagements, funerals, and other events.  

Many consumers prefer to make use of carnation in their bouquets because they have many advantages over other flowers. This flower has a very long vase life, is very easily available, and also has affordable pricing. Sustainable planting techniques are being used by breeders. Implementation of technology such as precision farming will help in increasing the quality as well as the quantity of the yield which is produced. All of these factors have helped in the growth and development of the market.

Versatility Exhibited by Carnation Flowers to Propel Market Growth

These flowers are highly versatile and can serve numerous purposes. They are highly suitable to be used in different situations. This has increased their adoption in several sectors. They are not limited to be used just as ornamental flowers. They have other applications which include production of products such as perfumes, and essential oils from them.

This flower is considered to be a symbol of many auspicious things. Therefore, they are used on occasions such as Teacher’s Day and also Mother’s Day. Cut flowers are highly in demand in the market. Rapid expansion of floral market throughout the world will further propel the demand for these flowers. Social media platforms have become effective tools to promote the benefits of such flowers. All of the above-mentioned factors have helped in the development of carnation market share.

• According to data — carnations accounted for ~51,785 tonnes in Colombian cut-flower shipments during the cited period, demonstrating demand pull from large export platforms.

• According to research — carnations belong to a genus with 300+ Dianthus species and numerous hybrids, giving breeders a large genetic base to create new, marketable varieties.

RESTRAINING FACTORS

Stiff Competition Provided by Other Flowers to Decrease Market Growth

One of the major challenges which is faced by the market is the high competition provided by other popular flowers. This can reduce the demands for the market very drastically. Some of the other flowers that are used instead include tulips, roses, and lilies. These flowers provide similar uses and are considered to be ideal substitutes.

Another important factor that can negatively impact the market is climatic and weather conditions. Small fluctuations in weather conditions can adversely affect the market. These flowers must be handled very careful, and the cost involved in storing and transporting them can also be highly expensive. All of these factors are limiting the market growth.

• According to Royal FloraHolland reporting — energy costs represent 20–30% of greenhouse grower operating expenses, pressuring producers in high-energy production systems .

• According to EU plant-monitoring documentation — imports of specific modified carnation varieties into the EU were recorded at ~34 tonnes (1.9 million flowers) in a 12-month monitoring window, reflecting regulatory monitoring that can constrain new variety trade.

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CARNATION MARKET REGIONAL INSIGHTS

Europe to Dominate Market Share in Upcoming Years

The region that is expected to have dominating market share in the future is Europe. Many favorable factors have helped the market to flourish in this region. The leading nation in Europe is Netherlands. This country has the credit of being the largest producer as well as exporter of carnation flowers throughout the world.   

Many countries in Europe have a very well- established floral industry. The network of traders, breeders, and growers in this region will further fuel the market growth. Effective and large-scale production practices followed by many countries in Europe will further accelerate market growth.

KEY INDUSTRY PLAYERS

Leading Players adopt Acquisition Strategies to Stay Competitive

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

• Natura Breeders — According to trade/breeder profiles, Natura Breeders operates test greenhouses and a Colombian base and presents new carnation lines at trade fairs.

• Moraglia (Moraglia Breeding) — According to Selecta / trade reporting, Moraglia’s carnation breeding programme was transferred to Selecta One effective 01 Jan 2024, representing a major breeding consolidation event.

List of Top Carnation Companies

• Natura Breeders
• Moraglia
• SB Talee
• Gelein Select Import bv
• Geoflora
• BreierCross
• Selecta Cut Flowers
• HilverdaFlorist
• Moraglia Breeding

REPORT COVERAGE

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations. A list of key industry players has also been listed to get a better understanding of the competition in the market.