Cash Back and Rewards App Market Size, Share, Growth, and Industry Analysis by Type (Android, iOS), By Application (Shop, Restaurant, Gas Station, Others) Regional Forecast From 2024 To 2031

Updated On: 22 April 2024

Cash Back and Rewards App Market Report Overview

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The global cash back and rewards app market size was expected to be USD 3127.9 million in 2021. As per our research, the market is projected to touch USD 6143.03 million by 2031, exhibiting a CAGR of 6.98 % during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market for Cash Back and Rewards app market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Cash Back and rewards apps are widely popular in attracting new customers as well as holding them, as brands promote further benefits every time on the purchase completed. Some of the apps utilize a points-back strategy which can keep on increasing points upon each and every purchase. Customers can redeem these points to collect cash returns or discounts as per the availability. The points back segment is expected to expand at a significantly due to the increasing efforts of businesses to promote customer loyalty. These points can be redeemed at various purchase points including buying movie tickets, flight tickets, restaurants, gyms, and other such shopping points.

The market is further segmented into Android-based and IOS-based. The Android-based segment is anticipated to expand at a significant pace during the forecast period. The highest global user base for android systems. In terms of application, the global cashback apps market is classified as retail, restaurant, gas station, hotel, e-commerce, and others. The e-commerce segment is expected to grow at a significant pace during the forecast period. Consumers receiving cashback payments are not only more likely to buy again from the same company, but once they do, they increase the size of their future purchase. The increasing emergence of numerous e-commerce platforms and the rising use of online mobile payment are expected to fuel the market during the forecast period. Wallet and cashback companies are partnering to develop innovative strategies that motivate customers to buy from brands that have the best cashback and discount offers which boosts the market growth.

COVID-19 Impact: Pandemic boosted market growth by the steady adoption of no-contact payment

The COVID-19 impact had advantageous growth on cashback and rewards app market.  As it quickly enhanced digital payment and e-commerce businesses and availed a wide range of attracting rewards and points back approaches that then influenced customers’ buying behaviors to a wider extent and enlarged market growth.

LATEST TRENDS

"Innovation and New Ideas Helps to Enhance the Customer Base "

Mobile wallet apps such as GPay, Amazon Pay, Paytm, PayPal, and Samsung Pay among numerous others are partnering with various e-commerce and cashback app platforms to provide attractive offers to customers and increase their user base. The cashback apps provide some cash returns or add points to customers' accounts, which allows customers to save money. The innovative schemes created for customers increases the attractiveness of Cash Back and Rewards apps. Offering savings on daily purchases such as groceries, food items, and other essentials is another major trend in the market. Cashback websites reward customers when they shop online by returning them a percentage of what they spend when they purchase. This has been a growing trend amongst retailers and consumers, offering the former increased revenues and the latter some future savings.

Cash Back and Rewards App Market Segmentation

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• By Type

Depending on Cash Back and Rewards app market given android and iOS.

Android is the leading part of the type segment.

• By Application Analysis

According to application, the market can be segmented into shop, restaurant, gas station, and others.

Shop is the leading part of the application segment.

Driving Factors 

"Digitalization to assist in market expansion"

The increasing use of mobile wallets due to comfort  enabled by mobile banking is creating major growth prospects for the market .The growing importance on awarding customer loyalty is another leading factor of the cashback and reward apps trade. The apps with every purchase provides additional points or cashback to customer’s electronic wallets which can be used or redeemed for their next purchase. Every time a purchase is made the points, gifts, or rewards are added on an immediate basis which is helping businesses is holding customers and attract new customers in market.

"E-commerce platform to offer various opportunities for the market"

The key drivers of the market include wide use of mobile banking, wide availability of different payment gateways, and rising implementation of loyalty points offered by merchants mainly related with online payment methods. The e-commerce platforms beneficial discount and cashback strategies are motivating the customer base. Thus e-commerce segment is expected to expand at a strong rate during the forecast period. Mobile wallet apps such as GPay, Amazon Pay, Paytm, PayPal, and Samsung Pay among numerous others are partnering with various e-commerce and cashback app platforms to provide attractive offers to customers.

Restraining Factors

"Lack of awareness to drain the market development "

Customers are able to gain limited cashback upon a certain amount of spending, which can divert customers to choose more special or instant profitable offers available on other direct buying apps. Lack of alertness regarding using cash back and rewards app occurs a major risk to the regional market development.

Cash Back and Rewards App Market Regional Insights

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"North America to dominate the global market owing to the steady implementation of advanced payment systems "

North America is expected to be the leading market share of Cash back and rewards app market. The timely implementation of advanced digital payment systems and the existence of significant worldwide companies in the regions are further key factors enhancing the regional market.

Key Industry Players

"Key Players Focus on attractive offers to increase consumer base in the global market"

The attractive offers available on these apps are advancing consumers' interest. The companies in the market have adopted wide business development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production capacity expansion to increase their consumer base and enhance their market share. The speedily rising usage of smartphones with the availability of the 4G/5G internet has underway buying and selling environment based on the current marketing strategies used by companies. Hotels & Restaurants, gas stations, retail stores, supermarkets, and clothing stores are between the regular end-users of cash-back and reward-based payment app solutions

List of Market Players Profiled

• Upromise (U.S.)
• Rakuten (Japan)
• Ibotta (U.S.)
• Checkout 51 (Canada)
• Honey Science (Los Angeles)
• Travelzoo (U.S.)
• Boost Holdings (Malaysia)
• Receipt Hog (U.S.)
• Fetch Rewards (U.S.)

Report Coverage

The report also includes company description, major business, Cash Back and Rewards App product introduction, recent developments and reward apps sales by region, type, application and by sales channel. This report also includes a complete analysis of industry players and covers their latest developments, product portfolio, pricing, mergers, acquisitions, and collaborations. Moreover, it provides crucial strategies that are helping market players to expand their market share. The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry.