Children English Training Market Size, Share, Growth and Industry Analysis by Type (Online Training, And, Offline Training) By Application (6–8-Year-Olds, 8–12-Year-Olds, 12–18-Year-Olds, And, Others), Regional Insights, and Forecast To 2032

Updated On: 22 April 2024

children English training market REPORT OVERVIEW

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The global children English training market size was USD 18747.0 million in 2022 and the market is projected to touch USD 47145.3 million by 2032 at a CAGR of 9.66% during the forecast period.

Children English training programs are designed to foster language skills in a fun and engaging way. These programs employ interactive activities, games, and age-appropriate materials to teach vocabulary, grammar, and pronunciation. Experienced instructors create a supportive environment, encouraging young learners to communicate confidently. Through storytelling, songs, and creative exercises, children build a strong foundation in English, which can be beneficial for their academic and personal development.

These programs not only enhance language proficiency but also promote cultural understanding and global communication skills, preparing children for a diverse and interconnected world. All of these factors have played an important role in increasing children English training market growth.

COVID-19 impact: Lockdowns and School Closures During Pandemic Decreased Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The pandemic of COVID-19 had an adverse impact on all the industries and sectors throughout the world. The COVID-19 pandemic had a multifaceted impact on the industry. The COVID-19 pandemic significantly impacted children English training. Lockdowns and school closures disrupted traditional classroom learning, pushing educators to adapt to online platforms. While virtual classes offered continuity, they posed challenges like limited interactivity and screen fatigue.

Many children faced reduced exposure to English in their daily lives due to restricted social interactions. However, the pandemic also accelerated the development of digital resources and innovative teaching methods, offering new opportunities for remote learning. Adaptable instructors found creative ways to engage students virtually, emphasizing the importance of technology in modern language education. The pandemic ultimately reshaped the landscape of children's English training, underscoring the need for flexible approaches.

LATEST TRENDS

"Introduction of Interactive Language Apps to Increase Market Growth"

Innovations in children English training have transformed language education. Interactive language apps and online platforms now offer personalized lessons, adapting to each child's pace and learning style. Gamification techniques make learning enjoyable through games and rewards. Augmented reality and virtual reality tools create immersive language experiences.

Additionally, AI-powered chatbots and language tutors provide real-time feedback and practice. Collaborative virtual classrooms connect students worldwide for cultural exchange. These innovations enhance engagement, accessibility, and effectiveness, ensuring that children have dynamic and engaging opportunities to develop their English language skills, preparing them for a globalized future.

children English training market SEGMENTATION

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• By Type:

The market can be divided on the basis of price into the following segments:

Online training, and, offline training.

The online training segment is projected to hold the dominant market share through 2032 the forecasting period.

• By Application:

The market can be divided on the basis of application into the following segments:

6–8-year-olds, 8–12-year-olds, 12–18-year-olds, and, others.

The 6–8-year-olds segment is predicted to dominate the market through 2032.

DRIVING FACTOR

"Rapid Globalization and Increasing Importance of English as a Global Language to Amplify Market Growth"

Several driving factors fuel the demand for children's English training. Firstly, globalization and the importance of English as a global lingua franca drive parents to ensure their children are proficient. Secondly, competitive academic environments, where English is often a prerequisite, motivate parents to invest in early language skills.

Thirdly, the advent of digital communication and the internet make English essential for accessing information and opportunities. Furthermore, parents recognize the cognitive benefits of bilingualism, enhancing cognitive flexibility and problem-solving skills. Lastly, cultural appreciation and travel aspirations motivate families to equip their children with English proficiency, facilitating cross-cultural experiences. These factors collectively propel the growth of children's English training programs. All of these factors are amplifying the children English training market share. 

"Growing Influence of Media and Entertainment to Drive Market Growth"

In addition to globalization and academic competitiveness, socioeconomic factors play a significant role in children English training. Families with higher income levels often prioritize English training as an investment in their children's future, seeking to provide advantages in career opportunities.

Moreover, the influence of media and entertainment, where English-language content is dominant, motivates parents to ensure their children can engage with these forms of media. Government policies and educational curricula that emphasize English as a crucial skill also contribute to the demand. Lastly, social pressure and peer influence can drive parents to enroll their children in English programs to ensure they fit in and excel in a linguistically diverse world.

RESTRAINING FACTOR

"Cultural Resistance to English in Strong Linguistic Regions to Deteriorate Market Growth"

Several restraining factors impede children English training. Firstly, financial constraints can limit access to quality language programs, disadvantaging lower-income families. Secondly, a lack of qualified teachers and resources in some regions hinders effective training. Thirdly, the one-size-fits-all approach in traditional education may not cater to individual learning needs and preferences. Additionally, excessive screen time associated with online learning may raise concerns about children's well-being.

Cultural resistance to English, especially in regions with strong linguistic traditions, can also deter training efforts. Lastly, the pressure for children to excel academically in other subjects may divert time and resources away from English training, limiting comprehensive language development. These factors collectively present challenges to children's English education.

children English training market Regional Insights

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"Asia Pacific to Dominate Market owing to the Career Opportunities  "

The leading region in children English training is Asia Pacific. Countries like China, South Korea, Japan, and Taiwan have witnessed a surge in demand for English education. This trend is driven by the belief that English proficiency enhances academic and career opportunities. The prevalence of private language schools, known as "hagwons" in South Korea and "cram schools" in other areas, underscores the emphasis on English.

Additionally, online English learning platforms have gained immense popularity in Asia, offering flexibility and accessibility. Government initiatives in some countries also prioritize English language education, further cementing Asia's status as a global hub for children's English training.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profile

• Rosetta Stone (U.S.)
• Duolingo (U.S.)
• Memrise (U.K.)
• Helen Doron English (Israel)
• Cambly Kids (U.S.)
• AEON (Japan)
• Lingumi (U.K.)
• Vivaling (France)
• 51talk (China)
• FluentU (U.S.)
• Novakid (Ukraine)

Report Coverage

The report provides an insight into industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations. The report also lists the key industry players to understand the competition.