Cleansing Oil Market Size, Share, Growth, and Industry Analysis, By Type (Traditional Cleansing Oil, Disposable Cleansing Oil and Others), By Application (Lip & Eye Cleansing Oil and Face Cleansing Oil), Regional Insights and Forecast From 2025 To 2033

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CLEANSING OIL MARKET OVERVIEW

The global cleansing oil market size was forecasted to be worth USD 1.68 billion in 2024, expected to achieve USD 2.94 billion by 2033 with a CAGR of 6.42% during the forecast period from 2025 to 2033.

Cleansing oil is a skincare product specifically formulated for removing makeup, sunscreen, dirt, and impurities from the skin. It is designed to dissolve and lift away these substances, leaving the skin clean and refreshed. Cleansing oils are typically used as the first step in a double cleansing routine, which is a popular skincare method that involves using an oil-based cleanser followed by a water-based cleanser for thorough cleansing. Cleansing oils are primarily composed of oils, such as mineral oil, olive oil, coconut oil, jojoba oil, or other botanical oils. This makes them suitable for various skin types, including dry, sensitive, and combination skin.

Cleansing oils excel at removing makeup because they can dissolve the oils present in makeup products, allowing them to be easily rinsed away. This can prevent makeup residues from clogging pores and causing breakouts. Despite their oil-based nature, cleansing oils are generally gentle on the skin. They can effectively remove impurities without stripping the skin of its natural oils. This makes them suitable for various skin types, including dry, sensitive, and combination skin.

COVID-19 IMPACT

Focus on Self-care and Home Beauty to Boost Demand Significantly

The COVID-19 pandemic has been unprecedented and staggering, with cleansing oil experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 had a life changing impact globally. The cleansing oil market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for cleansing oil share experienced an increased demand.

The global supply chain for skincare and cosmetic products was disrupted due to lockdowns, restrictions on manufacturing, and transportation challenges. This led to delays in the production and distribution of cleansing oils and other beauty products. While brick-and-mortar stores faced closures and reduced foot traffic, e-commerce and online sales of skincare products, including cleansing oils, saw a surge in demand. Many consumers turned to online shopping for their beauty needs, which helped offset some of the losses from physical retail.

With salons and spas temporarily closed or operating with restrictions, many individuals turned to self-care and at-home beauty routines. This trend led to increased interest in skincare products, including cleansing oils that could replicate professional spa experiences at home. Some consumers became more mindful of the ingredients in their skincare products during the pandemic. This led to an increased demand for natural and organic cleansing oils, as people sought products with fewer chemicals and more gentle formulations. The market is anticipated to boost the cleansing oil market following the pandemic.

LATEST TRENDS

Customized Skincare Solutions to Broaden Market Growth

Personalization was becoming more important in the skincare industry, with some brands offering cleansing oils tailored to specific skin types or concerns. Customized formulations were designed to meet individual needs. Consumers were increasingly looking for cleansing oils formulated with natural and clean ingredients. This trend is driven by a desire for products that are free from harsh chemicals, parabens, sulfates, and artificial fragrances. Some cleansing oils featured antioxidants like vitamin C or vitamin E to help protect the skin from environmental damage and promote a healthy complexion.

Micellar technology, which involves tiny oil molecules suspended in water, was being incorporated into cleansing oils. Micellar cleansing oils were marketed as effective at removing makeup and impurities while remaining gentle on the skin. These latest developments are anticipated to boost the cleansing oil market share.

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Cleansing Oil Market Segmentation

By Type

Based on type, the market is divided into traditional cleansing oil, disposable cleansing oil and others.

By Application

Based on application, the market is bifurcated into lip & eye cleansing oil and face cleansing oil.

DRIVING FACTORS

Effective Makeup Removal to Boost Market Share

One of the primary reasons for the popularity of cleansing oils is their effectiveness in removing makeup, including waterproof and long-lasting products. Consumers value products that can thoroughly and gently remove makeup without excessive rubbing. Cleansing oils are known for being gentle on the skin. They can cleanse the skin without stripping it of its natural oils, making them suitable for various skin types, including dry and sensitive skin. Many consumers appreciate the hydration cleansing oils can provide during the cleansing process.

Double Cleansing Trend to Boost Market Size

The global popularity of Korean beauty (K-beauty) routines, which often include double cleansing with cleansing oils, led to the international expansion of K-beauty brands and their cleansing oil products. The double cleansing method, which involves using an oil-based cleanser (such as cleansing oil) followed by a water-based cleanser, gained popularity. This trend contributed to the increased use of cleansing oils as an essential step in skincare routines, particularly in Asian beauty routines. These factors are anticipated to drive the cleansing oil market.

RESTRAINING FACTORS

Lack of Awareness to Hamper Market Share

Despite the popularity of cleansing oils among skincare enthusiasts, there may still be consumers who are not aware of their benefits or how to use them properly. Lack of awareness can limit the market's growth potential. Some consumers may avoid cleansing oils due to a misconception that oil-based products will make their skin feel greasy or exacerbate oily skin conditions. Effective education about the benefits of cleansing oils can help address this concern. The factors are anticipated to hinder the growth of the cleansing oil market growth.

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CLEANSING OIL MARKET REGIONAL INSIGHTS

Asia Pacific to Dominate the Market owing to K-beauty Trends

The Asia Pacific region has been a major shareholder in the cleansing oil market, primarily due to its role as a hub for skincare and beauty innovation. South Korea and Japan, in particular, have played a pivotal role in popularizing cleansing oils as part of their elaborate skincare routines. The K-beauty and J-beauty trends have gained international recognition, leading to increased demand for cleansing oils. Consumers in many Asia Pacific countries are well-educated about skincare and the importance of thorough cleansing. They often embrace the double cleansing method, which includes using cleansing oils, as a standard practice.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Cleansing Oil Companies

• MISSHA [South Korea]
• ZA [Japan]
• Shu Uemura [Japan]
• Biore [Japan]
• Avene [France]
• Neutrogena [U.S.]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.