Cold Brew Coffee Makers Market Size, Share, Growth, and Industry Growth by Type (<1 liter, 1-2 liters, and >2 liters) By Application (Chain Cafe, Ordinary Cafe, Restaurant, and Home & Office), Regional Insights, and Forecast To 2031

Updated On: 20 November 2023

Cold Brew Coffee Makers Market REPORT OVERVIEW

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The global cold brew coffee makers market size was USD 7 million in 2021 and market is expected to USD 124.28 million in 2031, exhibiting a CAGR of 33.7% during the forecast period. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

Using a cold brew coffee machine produces better iced coffee than cooling down hot brewed coffee. Demand for the beverages is increasing as a result of Generation Z and Millennials who are more prone to experiment with novel coffee flavours and types including cold brew coffee. Due to increased RTD (Ready to Drink) beverage penetration and rising acceptance among professionals who lead busy lives, the market for cold brew coffee is developing. In the US market, for instance, Star Buck's introduction of iced coffee pitcher coffee packs and other brewed coffee goods considerably raised awareness among consumers of cold make a cup of coffee products, which in turn aided in the industry's expansion.

Additionally, because coffee use is strongly tied to lifestyle, social position, and experience, the worldwide cold brew coffee sector benefits from the increased awareness of the many health benefits associated with the beverage. Sales of the numerous types of coffee available on the market, each of which boasts superior quality and flavour, are increasing as a result of consumer education. Due to growing demand and popularity among consumers, the cold brew coffee makers market is set to prosper over the forthcoming years. 

COVID-19 Impact: Pandemic-related Disruptions Impacted Market Dynamics

The worldwide economy and all global industries have been negatively influenced by COVID-19. Global supply chain disruptions are the result of lockdowns being implemented and the temporary suspension of local and international travel. Due to the sharp drop in product demand, economies all around the world have suffered. The pandemic-related lack of raw materials has curtailed output across many industries. Many companies have been compelled to close their production facilities as a result. The main causes of the output reduction are the fall in shipments and the supply chain interruptions. Therefore, COVID-19 is having an impact on the encoder industry. As a result, the predicted cold brew coffee makers market growth  experienced a decrease during the COVID-19 pandemic.

LATEST TRENDS

"Nitrogen-filled Cold Coffee Brew Makers to Gain Traction over 2022-2028"

Numerous nitrogen-filled cold brew coffee makers have recently entered the market as manufacturers develop creative packaging for the pricey coffee drink. Through a pressurized valve, nitrogen gas is added to the coffee in this type of cold brew. Numerous cold brew coffee makers are developing these drinks due to their rising popularity. For instance, the coffee firm High Brew Coffee recently introduced a sweet cream nitro cold brew coffee. When drank, a device within the container releases nitrogen.

The shift in urban lifestyle has transformed the coffee café culture across many countries. The change in lifestyles may be attributed to the rising effect of globalisation among sizeable parts of urban Asia, where nuclear families are becoming more and more common, as well as the fact that significant portions of urban India lack the time to make extravagant meals at home. If the coffee shops could position themselves effectively, they wouldn't mind foregoing lunch completely in favour of a nibble and a coffee at one of the burgeoning coffee cafes. These factors are anticipated to augment the cold brew coffee makers market share during the analysis timeframe.

Cold Brew Coffee Makers Market SEGMENTATION

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• By type

Depending on the quantity the cold brew coffee is divided into: <1 liter,1-2 liters, and >2 liters. The 1-2 liters segment will capture the maximum market share through 2031.

• By Application

The market is divided into Chain Cafe, Ordinary Cafe, Restaurant, Home & Office based on application. The chain café segment will dominate the market share during 2031

DRIVING FACTORS

"Advantages of Cold Brewed Coffee Over Hot Coffee to Foster Demand "

The most significant benefit of cold brew coffee is that it is almost 67 percent less acidic than hot coffee. Furthermore, because the espresso beans are not heated to high degrees, the coffee is richer and richer than hot coffee. This coffee has a robust, less bitter flavour. As a consequence of all of these factors, the cold brew coffee industry will have several development opportunities. It is also high in antioxidants, which are necessary for effective defense against the ageing process and a variety of diseases like cancer and Alzheimer's disease. Growing awareness among consumers towards these benefits will promote the shift towards cold brewed coffee, strengthening the market outlook.

"Rising Popularity of Unique Flavored Cold Brewed Coffees to Foster Growth"

Consumer demand for unique coffee drinks is propelling the global cold brew coffee makers market forward. Blue Tokai Coffee Roasters, for example, debuted six distinct flavoured cold brew cans in December 2021: Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light, and the Single Origin. As consumer demand rises, market players are anticipated to come up with new innovative products that meet the changing consumer expectations and demand. These factors will positively influence the market for cold brew coffee makers.

RESTRAINING FACTORS

"Climate Change to Emerge as a Major Market Restraint"

Climate change will pose a threat to the Arabica coffee species in the next years (high temperature and irregular rainfall patterns). Arabica is more prone to grow stunted, unable to blossom, and finally unable to give fruit as temperatures rise. It grows in a colder climate than other species. As a result, it is frequently cultivated at elevations higher than sea level. Despite historically monopolizing the market, the percentage of Arabica-friendly terrain is declining as the climate changes. Furthermore, the Climate Change Intergovernmental Panel (IPCC) predicted that food production will fall by 10-20% by 2050. Pests that could not previously live at the high elevations of Arabica fields can now thrive there. Arabica is also more delicate than Robusta. These factors could have a negative impact on the cold brew coffee makers market share in the coming years.

Cold Brew Coffee Makers Market REGIONAL INSIGHTS

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"Presence of Coffee Chains such as Starbucks to Promote Growth in North America"

With a significant global share, North America was the largest regional market in 2021. In North America, demand for craft beverages is rising, and large corporations like Starbucks and The Coca-Cola Company are expected to have a positive impact on the industry. The top businesses that compete in the North American market are focusing on launching new products. For instance, Starbucks announced the launch of their new Ready-to-Drink Nitro Cold Brew in February 2020. It will be available in three flavours: Black, Dark Caramel, and Vanilla Sweet Cream.

Comparatively speaking, Asia Pacific is anticipated to see the highest CAGR throughout the projected period as a result of rising product demand, particularly in China, India, and Japan. According to projections, the market would expand due to the region's rapid urbanisation and customers' increasing spending power. As café culture develops more and more prevalent, colder brew coffee will likely be consumed. The largest companies in Asia-Pacific are expanding their consumer bases as a result of the launch of new goods. For example, Nescafe declared that their new Cold Brew Coffee bottles will arrive in Thailand in January 2020. There are two flavours of the product: black and latte.

KEY INDUSTRY PLAYERS

"Market Players Focus on New Product Launches to Strengthen Market Position"

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.

List of Market Players Profiled

• KitchenAid (U.S.)
• Primula  (Germany)
• Coffee Gator (U.S.)
• SharkNinja (U.S.)
• Toddy  (U.S.)
• OXO (U.S.)
• Hario (Japan )
• Takeya (Japan )
• German Pool (Germany)
• County Line (U.S.)
• Dash (U.S.)
• Cuisinart (U.S.)
• Filtron (India)
• Secura (U.K.)
• Asobu (Japan )

REPORT COVERAGE

According to report, the increasing demand for distinctive coffee beverages, the rise in coffee consumption in developing countries, rapid urbanisation, and the expansion of distribution channels by major players are some of the key factors boosting the growth of the global cold brew coffee market. An increase in consumer awareness of coffee beans, rapidly rising health concerns among consumers, an increase in consumer spending on more expensive coffee beverages, and the rising popularity of cold brew are additional significant factors propelling the growth of the cold brew coffee market over the forecast period. However, the spread may be constrained by the accessibility of replacement goods like tea, hot coffee, and other beverages, as well as the fact that producing cold brew at home needs twice as much beans.