Connected Fitness Market Size, Share, Growth, and Industry Analysis, By Type (Treadmill, Exercise Bike, Elliptical, Rower, Strength Equipment, and Others), By Application (Household and Commercial), Regional Insights and Forecast From 2025 To 2033

Last Updated: 14 July 2025
SKU ID: 25890304

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CONNECTED FITNESS MARKET OVERVIEW

The global connected fitness market size was valued at USD 0.14 billion in 2024 and is projected to touch USD 0.22 billion by 2033, growing at a CAGR of 4.9% during the forecast period. North America is dominating the connected fitness share in 2025.

Connected health refers to the integration of virtual technology into physical exercise gadgets and fitness sports, creating a continuing experience that complements both exercise and person engagement. This environment commonly includes smart gadgets, wearable devices, and online systems that provide real-time information monitoring, personalized exercise plans, and social connectivity. By leveraging that technology, we can connect health objectives to make workout routines extra effective, exciting, and tailor-made to what a what a man or woman wishes.

The primary blessings of related fitness consist of expanded motivation, improved performance monitoring, and a personalized health adventure. Users can monitor their progress in real-time, set and achieve unique dreams, and get hold of comments and encouragement from virtual trainers or network participants. Recent trends in related fitness involve the incorporation of synthetic intelligence for more customized exercising hints, digital fact reviews to make physical games more immersive, and the expansion of social features to construct more potent fitness groups. As the fitness industry continues to evolve, related health is predicted to play a huge role in shaping the future of fitness and well-being.

KEY FINDINGS

  • Market Size and Growth: Valued at USD 0.14 billion in 2024, expected to reach USD 0.22 billion by 2033, growing at a CAGR 4.9%
  • Key Market Driver: 27% of US consumers purchase connected fitness equipment for anytime workout access. 
  • Major Market Restraint: 48% of fitness device users cite data security and privacy concerns as a key adoption barrier. 
  • Emerging Trends: Over 60% of Americans now use digital devices and mobile apps to manage their health and fitness.
  • Regional Leadership: North America led the market with a 35.1% share in 2023.
  • Competitive Landscape: Tonal commanded 90% share of the connected strength equipment segment as of mid‑2021.
  • Market Segmentation: Commercial end users held a 64.8% share of the connected gym equipment market in 2024.
  • Recent Development: Peloton’s stock surged 30% following appointment of a new CEO.

COVID 19 IMPACT

Market Growth Boosted by Pandemic due to AI-driven personal training

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

With gyms and health centers temporarily closed or running at constrained capacity, many human beings grew to become at-home exercisers to keep their health workouts. Connected fitness systems, presenting the benefit of exercise from home while still supplying established exercises and community engagement, noticed a huge surge in popularity. Companies experienced extraordinary demand, leading to a tremendous  increase in sales and memberships.

Consumers have grown aware of the ease and variety offered by using digital health structures, resulting in sustained hobbies even as traditional gyms reopen. Fitness agencies have responded by enhancing their digital offerings and integrating extra-superior features, including AI-driven private education, live and on-demand lessons, and immersive virtual stories. Additionally, hybrid models that combine individual and online elements have emerged, catering to the various preferences of health enthusiasts. The global connected fitness market growth is anticipated to boost following the pandemic.

LATEST TRENDS

Emerging Trends and Innovations to Drive Market Growth

One of the most widespread tendencies is the increasing use of artificial intelligence (AI) to offer rather personalized exercise plans. Companies are leveraging AI to analyze person facts and offer tailored exercising tips, actual-time form corrections, and adaptive education programs that evolve with the consumer's development. The wearable era, inclusive of smartwatches and fitness trackers, is turning into extra superior, providing designated fitness metrics consisting of heart rate variability, sleep excellent, and pressure stages.

Virtual reality (VR) and augmented reality (AR) are also making inroads into linked fitness, imparting immersive exercise stories that make exercising more enticing and exciting. Brands offer VR-based health classes that transport customers to virtual environments, including a brand-new size for domestic workouts. Additionally, the industry is seeing an upward push in community-pushed platforms that emphasize social interplay and competition. Features like leaderboards, group-demanding situations, and social media integration foster a sense of community and duty amongst users.

  • According to consumer survey data from the U.S., 27% of U.S. consumers in 2022 purchased connected fitness equipment to enable exercise at any time
  • 11% of U.S. consumers specifically adopted home connected equipment to avoid gyms/studios over health concerns in 2022

CONNECTED FITNESS MARKET SEGMENTATION

By Types

Based on type the global market can be categorized into Treadmill, Exercise Bike, Elliptical, Rower, Strength Equipment, and Others.

  • Treadmill: A treadmill is a popular cardio gadget that lets customers walk, jog, or run indoors on a shifting belt. It regularly features adjustable speeds and inclines to vary workout depth. Modern treadmills can include interactive displays for streaming workouts and tracking development.
  • Exercise Bike: An exercising motorcycle is a desk-bound bicycle used for indoor biking workouts. It gives a low-effect cardiovascular exercise option with adjustable resistance degrees to simulate special cycling conditions. Connected variations often come with interactive classes and performance monitoring.
  • Elliptical: An elliptical device gives low-effect cardiovascular exercise through simulating taking walks, running, and stair hiking motions. It engages both upper and lower frame muscle groups with adjustable resistance and incline settings. Many ellipticals now encompass virtual monitoring and virtual exercise alternatives.
  • Rower: A rowing system simulates the movement of rowing a boat, offering a complete-body exercise that targets the palms, legs, and center. It offers adjustable resistance stages to cater to exceptional health ranges. Connected rowers often feature performance metrics and interactive rowing sessions.
  • Strength Equipment: The strength system includes machines and unfastened weights designed to construct and tone muscle groups through resistance schooling. This category encompasses a number of tools like dumbbells, barbells, and multi-station gymnasium machines. Modern power equipment often incorporates digital monitoring and virtual training for improved exercise performance.

By Application

Based on application the global market can be categorized into Household and Commercial.

  • Household: The household health system is designed for non-public use within a home setting. It usually prioritizes area-saving features, ease of use, and affordability, offering a lot of alternatives like compact treadmills, foldable workout motorcycles, and flexible power education gear. These products frequently integrate digital connectivity for access to online exercises and progress tracking.
  • Commercial: A commercial fitness gadget is constructed for high-usage environments such as gyms, fitness centers, and rehabilitation centers. It emphasizes durability, superior capability, and the potential to resist non-stop use by multiple customers. Commercial-grade machines regularly come with more desirable overall performance monitoring, full-size programmability, and higher resistance or load capacities to deal with various health wishes.

DRIVING FACTORS

Technological Advancements to Boost the Market

Innovations in wearable technology, AI, and IoT have considerably improved the capabilities of linked fitness devices. These improvements permit real-time tracking, personalized training packages, and interactive capabilities that improve consumer engagement and effects. The call for flexible health alternatives that may be accessed anytime and anywhere has pushed the growth of linked fitness. Home-based total solutions, virtual lessons, and on-call workout routines offer comfort for people with busy schedules, making it easier to keep consistent exercising routines.

Health Awareness to Expand the Market

Increasing recognition of the importance of bodily health and universal health has spurred interest in connected health solutions. Consumers are in search of extra fact-driven approaches to reveal their health metrics, set desires, and track development, leading to a greater adoption of clever fitness devices. Connected health structures often include social functions, including leaderboards, institution-demanding situations, and digital communities. These factors foster a sense of belonging and motivation, encouraging users to stay devoted to their health goals through friendly competition and aid from peers.

  • According to industry sources, 39.8% of global connected gym equipment users in 2024 were located in North America, indicating strong regional adoption of interactive/IoT-enabled fitness gear.
  • In 2024, the connected gym equipment market accounted for approximately USD 1.228 billion, driven by the rise in personalized, smart workouts and integration of IoT and AI.

RESTRAINING FACTOR

Maintenance and Durability to Potentially Impede Market Growth

A connected health system often calls for normal upkeep and updates to ensure top-rated performance. Issues like software program glitches, hardware malfunctions, and the need for periodic upkeep can be inconvenient and expensive, decreasing consumer satisfaction and long-term adoption. Not all users are snug with or have access to the essential generation. This consists of dependable internet connections, expertise in how to use complex devices, and the mixing of numerous tech components. These boundaries can deter capacity customers from adopting connected health solutions.

CONNECTED FITNESS MARKET REGIONAL INSIGHTS

North America Region Dominating the Market due to High Disposable Income

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America has emerged as the most dominant region in the global connected fitness market share due to several factors. The area's highly excessive common disposable earnings permit clients to invest in premium-linked health equipment and subscription offerings. This financial capability supports the adoption of advanced health technologies. There is a sturdy cultural emphasis on fitness in North America. This has led to a big call for fitness solutions that provide convenience, personalization, and advanced tracking functions, which linked health merchandise provides.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

The connected fitness market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in connected fitness, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

  • Brunswick Corporation: Employs over 13,000 people across 24 countries, and is the ultimate parent of key fitness brands including Life Fitness
  • Life Fitness, Inc.: Founded in 1977, Life Fitness was developed the first computerized strength‑training program in 1988, and operates multiple major fitness equipment brands including Hammer Strength and Cybex.

List of Top Connected Fitness Companies

  • Brunswick Corporation [U.S.]
  • Chattanooga Group [U.S.]
  • Icon Health & Fitness, Inc. [U.S.]
  • Life Fitness, Inc. [U.S.]
  • Precor, Inc [U.S.]

INDUSTRIAL DEVELOPMENT

September 2021: Peloton Interactive, Inc. took significant strives ahead in the connected fitness market. They recently developed Peloton Bike+. It offers an immersive workout experience with live and on-call lessons, motivating customers with real-time performance tracking and a diverse variety of workout routines. The Bike+ has been a famous desire within the connected health marketplace, reflecting the developing trend toward excessive-tech home exercise equipment.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.

Connected Fitness Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 0.14 Billion in 2024

Market Size Value By

US$ 0.22 Billion by 2033

Growth Rate

CAGR of 4.9% from 2025 to 2033

Forecast Period

2025-2033

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Treadmill
  • Exercise Bike
  • Elliptical
  • Rower
  • Strength Equipment
  • Others

By Application

  • Household
  • Commercial

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