Consumer Floriculture Market, Size, Share, Growth, and Industry Analysis, By Type (Cut Flowers, Bedding Plants, Potted Plants, and Others), By Application (Personal Use, Gift, Conference & Activities, and Others), Regional Insights, and Forecast To 2032

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Consumer Floriculture Market Report Overview

The global consumer floriculture market size was valued at USD 52.65 billion in 2024 and is projected to touch USD 68.26 billion by 2032, at a CAGR of 3.3% during the forecast period.

Horticulture which deals in the production of attractive plants and flowering for use in commercial purposes and gardens, is known as floriculture. Consumer floriculture deals with decorative plants and flower cultivation, including landscapes, nurseries, gardens, and greenhouses. Houseplants, potted plants, bedding plants, houseplants, and cut flowers exemplify the floriculture crops. Generally, the agriculture and production of flowers is known as consumer floriculture. 

The division of farming which deals with the cultivation and management of ornamental, foliage plants and flowering for floristry and gardens. It consists of a spectrum including the improvement and understanding of all aspects of flower and bud creation, budding and grafting, plant nutrition, pest management, irrigation, and grow-room requirements. It also includes breeding new cultivars/strains and marketing and selling for using raw materials in the cosmetics, personal care, and pharmaceutical industries.   

COVID-19 Impact: Disruption in Demand and Supply Chain Impeded Growth

The global COVID-19 pandemic has been unprecedented and staggering, with consumer floriculture experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Participants in the floriculture market suffered as a result of the COVID-19 outbreak, which fully halted all production activities, facilities, and other operations. Numerous non-essential companies were forced to close due to the COVID-19 epidemic, and individuals were forced to stay at home. This left thousands of tiny and marginal farmers stranded and destroyed their plans to grow a variety of floral plants. It is also possible for the floriculture supply chain to coordinate logistics more successfully and to have better information available as a result of the switch to a virtualized trade network. This leads to speedier, cheaper, and more efficient deliveries of floriculture products. This is crucial because cut flowers only last a limited time.

LATEST TRENDS

"Increasing Awareness for Greenery to Boost Product Demand"

The major factor expected to foster growth in the global market is the rising demand for greenery in surrounding areas. The rising health awareness coupled with the fresh surroundings, rising disposable income, growing urbanization, and regulatory efforts is forecasted to aid a maximum part of the consumer floriculture market growth. Additionally, the market is expected to witness growth due to the population’s inclination toward having a green environment as it has various benefits and makes the surroundings beautiful. The rising demand for flowers for house decoration is estimated to be another factor in the growth of the market.

Consumer Floriculture Market Segmentation

• By Type Analysis

By type, the market is segmented into cut flowers, bedding plants, potted plants, and others.

Cut flower segment is likely to dominate the market owing to the more use of fresh roses in decoration such as events, vase arrangements, gifts, and bouquets.  

• By Application Analysis

Based on application, the market is classified into personal use, gift, conference & activities, and others. 

Personal segment is likely to dominate the segment due to the rising buying power of the population in the global market. 

DRIVING FACTORS

"Use of Products in Decoration to Project Market Growth"

The flowers are widely used in decoration, resulting in higher demand for the product. The higher demand for the product results in higher demand for the consumer floriculture. Thus, the market is estimated to show significant growth. The use of flowers in professional and personal fronts for aesthetics, decoration, and exchanging greetings is creating a higher consumption rate of consumer floriculture, which is essential to aid consumer floriculture market growth. The flowers are considered a symbol of well-being and prosperity, and thus, the population prefers decorating their homes and fronts with flowers. 

"Availability of Online Distribution Channels to Boost Product Consumption"

The sales of consumer horticulture products is expected to increase due to the availability of flowers on online portals, which offers more feasibility to the consumers. Availability of various online portals and websites that deliver flowers on your doorstep is increasing the consumption of the product. Additionally, the presence of edible flowers such as hibiscus, roses, nasturtium, lavender, and citrus blossoms is becoming popular, which is anticipated to gain more customers resulting in higher growth of the market.

RESTRAINING FACTORS

"High Investment and Maintenance Costs to Retard Growth"

Higher investment cost coupled with the maintenance cost is likely to affect the growth of the market. Allergies to flowers and plants to some individuals is expected to further challenge the consumer floriculture market growth. Additionally, floriculture demands good time management which is estimated to further affect the growth of the market. 

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Consumer Floriculture Market Regional Insights

"Asia Pacific to Lead Market Owing to the Rising Disposable Income and Urbanization"

Asia Pacific is expected to hold a major part of the consumer floriculture market share due to the rising disposable income and growing urbanization in the developing economies such as India, Japan, and China.

Europe is likely to hold significant part of the consumer floriculture market share owing to the steady adoption of gardening activities in the region.

North America is estimated to show sizable growth owing to the rising market for floriculture plants such as ornamental plants and cut flowers. 

KEY INDUSTRY PLAYERS

"Key Players to Emphasize On Product Development to Grow in Global Market"

New sustainable products and solutions that give clients greater efficiency and higher value are being developed by the companies. Additionally, the businesses are attempting to boost sales through investments, acquisitions, and innovation. To better serve their different markets, they are increasing their production capacity. Due to the presence of multiple large corporations, the consumer floriculture market is competitive. It is also defined by the existence of a sizable global consumer base, with the companies executing their businesses through specialized distribution networks. Key companies are also focusing on producing flowers that stay fresh for a longer time to gain more customers in the global market. 

LIST OF TOP CONSUMER FLORICULTURE COMPANIES

• Dümmen Orange (Netherlands)
• Syngenta Flowers (India)
• Finlays (U.S.)
• Beekenkamp (Netherlands)
• Karuturi (India)
• Oserian (Indonesia)
• Selecta One (Germany)
• Washington Bulb (U.S.)
• Arcangeli Giovanni & Figlio (Italy)
• Carzan Flowers (Kenya)
• Rosebud (U.S.)
• Kariki (Kenya)
• Multiflora (India)
• Karen Roses (Kenya)
• Harvest Flower (Kenya)
• Queens Group (U.S.)
• Ball Horticultural (U.S.)

INDUSTRY DEVELOPMENT

• May 2019- Syngenta Flowers Inc. made an agreement with Royal Van Zanten BV, a Netherlands based breeding company. Under this agreement, Syngenta Flowers agreed to produce the Royal Van Zanten’s pot mums in the U.S., Florida farms. This agreement was made to enhance the company's product portfolio.

REPORT COVERAGE

The report covers various market aspects, such as:

• The product description is added to a brief about the product.
• Impacts of the lockdown followed by the pandemic.
• A driving factor becoming the new trend in the market and surging market growth.
• The factors which are likely to drive growth in the market.
• Factors expected to decline in growth in the market.
• An in-depth regional analysis of the market is performed.
• Key players and their headquarters are also covered in the report.