Consumer Hair Styling and Men Grooming Products Market Size, Share, Growth, And Industry Analysis By Type (Hair Dryers, Hair Curlers, Mens Facial Products, Mens Hair Products, Mens Body Trimmers), By Application (Specialty Stores, Mono-Brand Stores, Online Retailers, Others) and Regional Insights and Forecast to 2031

Updated On: 22 April 2024

consumer hair styling and men grooming products market Report Overview

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The global consumer hair styling and men grooming products market size was USD 59465.82 million in 2021 and will reach USD 79682.24 million by 2027, at CAGR of 5.0% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with the consumer hair styling and men grooming products market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

A men’s grooming product is any product that allows a person cope with his appearance. This may consist of such things as shampoo, conditioner, Beard Oil, cologne, and frame wash. Men's grooming merchandise can assist maintain a person's hair searching healthful and styled, his pores and skin easy and clear, and his frame smelling good. Grooming merchandise is crucial for guys due to the fact they are able to assist them appearance their first-rate and sense extra confident.

Some of the key factors driving the growth of the global men's products market are the growing awareness among male consumers about personal well-being and appearance, and the increasing influence of social trends. The growth of the market can be attributed to various factors such as increasing awareness about personal care, rising disposable income and lifestyle changes. By type, the skin care segment is expected to dominate the market during the forecast period. This is due to the growing demand among men for anti-aging and skin lightening products.

COVID-19 Impact: Disrupted Supply Chain due to COVID-19 Hindered Market Growth

Due to the Covid-19 situation, industries such as semiconductor, electronics, automotive and retail have been forced to review their business policies. Additionally, the global men's hair and styling products market also saw modest growth during the pandemic, primarily due to global supply chain disruptions and supply-demand imbalances.

Latest Trends

"Increasing Demand For Chemical-Free/Clean-Label Men’s Grooming Products Leading Market Expansion"

The men's grooming merchandise marketplace has witnessed a growing call for herbal, clean-label, and natural merchandise because of the upward thrust in customer consciousness approximately the dangerous consequences of sure chemicals relatively utilized in grooming merchandise, inclusive of shaving creams. An outstanding percent of guys more and more option for herbal grooming merchandise over chemical-primarily based totally ones. Over the beyond few years, the call for safe, herbal, natural, and cruelty-loose grooming merchandise has accelerated. For instance, in February 2021, Hain Celestial Group's emblem Jason released plant-primarily based totally merchandise for men. The merchandise consists of deodorants, shampoo, face and frame wash, and moisturizer. The upward thrust in premiumization of natural men's grooming merchandise, with an accelerated effect of clean-label ingredients, has brought about the excessive charge of natural men's grooming merchandise. The marketplace gamers are actively engaged in promotional sports for his or her merchandise. For instance, in November 2022, Bombay Shaving Company released a brand new Activated Bamboo Charcoal Face Wash campaign. The facewash consists of activated charcoal, pomegranate, turmeric, and papaya extract.

consumer hair styling and men grooming products market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Hair Dryers, Hair Curlers, Mens Facial Products, Mens Hair Products, Mens Body Trimmers. Hair Dryers is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into Specialty Stores, Mono-Brand Stores, Online Retailers, Others. Specialty Stores will be dominating segment.

Driving Factors

"Growing Adoption Of Organic Hair Care Products Is driving the Market Growth "

The widespread demand for natural ingredients was quite noticeable in the surveyed industry, which further led to most companies launching products with nature-inspired ingredients, such as high-quality botanicals and plant-based products. The demand for organic men's grooming products, namely shampoos, conditioners, oils and serums, is increasing because they are safer, more environmentally friendly and gentler on the skin. Major players in the industry are also coming up with new product launches. The company announced that it will launch a wide range of products, including hair mask, hair oils and more, all made with natural ingredients and without chemicals.

All these factors are expected to continue to create huge opportunities in the global market for men's hair care and styling products. Rising consumer spending on grooming products due to rising disposable incomes is fueling the consumer hair styling and men grooming products market growth. Growing fashion sense coupled with growing urban and middle class population is another major factor expected to boost the growth of the men's products market. Furthermore, along with the rise in hygiene awareness, the increasing consumption of hygiene products is also expected to boost the market growth of the consumer hair styling and men grooming products industry during the forecast period.

"Rising Technological Innovations Augment Market Growth"

Growing technological innovations in the field of electrical products offer new profitable opportunities that lead to rapid consumer hair styling and men grooming products market growth. In recent years, personal care has moved from a traditional to a broader perspective. For example, the preference for a trimmed beard over a clean shave has increased, resulting in increased sales of shaving wax/beard fixers, clippers and electric shavers. This opens up new growth opportunities in the global male grooming market.

Restraining Factors

"Availability Of Fake Products And Strict Regulations May Hamper Market Growth"

Availability of fake products is a major challenge hampering the market. Due to the growing prospects of the men's grooming market, there are many fake products. Counterfeit products are made from low-quality ingredients and have various adverse effects on the health of consumers. The spread of online shopping has increased sales of counterfeit products as their geographic reach has expanded. It is difficult for customers to distinguish between genuine and fake products because they look similar. In addition, the low price of fake products increases their demand. Increasing awareness among consumers about personal hygiene is a key driver for the region's growth. In recent years, skin care routines have evolved for men of all ages, and this factor has led to the birth of a number of startups that address the unmet needs and growing demand in the industry. Strict product manufacturing regulations and ignorance of male consumers about grooming products will restrain the growth of the market during the forecast period.

consumer hair styling and men grooming products market Regional Insights

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"Asia Pacific Will Lead Market Due To Increasing Demand For Men's Personal Care Products"

Asia Pacific dominated the global consumer hair styling and men grooming products market share revenue. The region is expected to continue its dominance during the forecast period due to increasing demand for men's personal care products, especially aftershave creams and perfumes. Rising disposable income and growing consumer awareness of grooming products are anticipated to boost regional growth. Asia Pacific is expected to witness significant growth during the forecast period due to increasing product demand in countries, where a large portion of the working population between the ages of 20 and 65 needs fast clipping or shaving followed by protecting the skin from harsh environmental conditions such as wind or sun, which leads to premature aging of the skin, leading to increased consumption of anti-aging cream by men, fueling the growth of the regional market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. Key industry players in the antacid tablet market have a significant impact on market dynamics. These companies are at the forefront of research and development, consistently introducing innovative formulations and product variations. Their focus on convenience and effectiveness sets industry standards and influences market growth.

List of Market Players Profiled

• Andis Company, Inc. (U.S.)
• L’Oreal International (France)
• Molton Brown (U.K.)
• John Paul Mitchell Systems (U.S.)
• The Estee Lauder Companies Inc . (U.S.)
• COTY Inc (U.S.)
• Farouk Systems (U.S.)
• Conair Corporation  (U.S.)
• Helen Of Troy (U.S.)
• Panasonic Corporation (Japan)
• Tescom (Japan)
• Unilever NV (U.K.)
• Koninklijke Philips N.V. (Netherlands)
• Beauty Elite Group (U.S.)

Report Coverage

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.