Cooling Towels Market Size, Share, Growth, and Industry Analysis, By Type (PVA Cooling Towels, Microfiber Cooling Towels, and Other), By Application (Online, Supermarket, Exclusive Agency, Club, and Other), and Regional Insight and Forecast to 2032

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COOLING TOWELS MARKET OVERVIEW

The Cooling Towels Market size was valued at approximately USD 0.34 billion in 2023 and is expected to reach USD 1.23 billion by 2032, growing at a compound annual growth rate (CAGR) of about 15.7% from 2024 to 2032.

A cooling towel is a kind of fabric that is used to cool the skin by use of some fabric. These towels work through a process of absorption; when water is put on this cloth then it is wrong, the body is cooled through evaporation. Cooling towels, made from PVA or microfiber, are widely used by athletes, builders, and anyone with hot work, sports, or other outdoor exertion. They are portable and recyclable and their heat-absorbing characteristics decrease quickly hence making them good heat control instruments.

The global cooling towel market is also growing due to the increasing awareness of health and fitness concerns as well as the enhancement in the number of outdoor activities such as hiking, running, and sports. The material is subdivided into types, for example, PVA, microfiber, and other types each of which has its benefits including absorbent or softness. It is also divided by some distribution channels; internet stores, supermarkets, and exclusive agents. Significantly with an expected further increase due to the increasing generation of heat, especially in the summer months in many parts of the globe, this market is set to grow further with Asia Pacific and North America being key markets.​

RUSSIA-UKRAINE WAR IMPACT

"Market Had a Negative Effect Due To Increased Material Price and Supply Chain Disruptions"

The Russia-Ukraine war has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The Russia-Ukraine war has had an oblique impact on the cooling towel marketplace using raising raw cloth expenses and disrupting worldwide change. The war has raised the prices of textiles and chemical substances used with the advent of cooling towels, and growing production charges. Supply chain vulnerabilities in Eastern Europe, on the side of rising electricity costs, have placed additional strain on cooling towel production and distribution, making it pricier for producers to keep constant supply.

LATEST TREND

"Growing Demand for Sustainable and Eco-Friendly Materials Drives Market Growth"

The modern-day cooling towel market trend demonstrates a growing call for sustainable and green materials, with a greater emphasis on biodegradable and recyclable fabrics to deal with environmental concerns. There is also a boom in novel fabric technologies like phase-change substances and advanced microfibre blends, which offer longer-lasting cooling advantages. Furthermore, companies are capitalizing on e-trade growth by utilizing on-line channels to attain a larger target market. Customizable designs and branding are gaining enchantment, specifically for enterprise or promotional targets, even as sports activities and outdoor enthusiasts continue to pressure call for them because of their excessive usability in extreme physical activities.

COOLING TOWELS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into PVACooling Towels, MicrofiberCooling Towels, and Other

• PVA Cooling Towels: These towels include polyvinyl alcohol (PVA), which improves water absorption and provides longer-lasting cooling effects.

• Microfiber Cooling Towels: Made of ultra-fine synthetic fibers, these towels are lightweight and quick-drying, making them excellent for immediate cooling during physical activity.

By Application

Based on application, the global market can be categorized into Online, Supermarket, Exclusive Agency, Club, and Other.

• Online: Cooling towels are sold through e-commerce platforms, allowing customers to easily purchase them from a variety of brands throughout the world.

• Supermarket: These towels are accessible in huge retail chains for people to personally inspect and purchase.

• Exclusive Agency: Some brands collaborate with exclusive distributors or agencies to market their cooling towels in specific regions or via dedicated channels.

• Club: Cooling towels are sold directly to athletes and members at sports clubs or fitness centers.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Growing Awareness of Health and Fitness Drive the Market"

With the evolving society where everyone is more conscious about his/her health and fitness then cooler towels will play an important role. More to the point, more people are indulging in outdoor sporting activities, gym exercises, and other forms of physical activity, which require products that can rectify heat and heat stress. Cooling towels are portable, easy to operate, effective after exercise, and highly sought for usage by athletes and other fitness enthusiasts. As the fitness culture goes global, especially with an emphasis on Endurance activities, the usage of Cooling Towel is expected to rise.

"Increasing Heat Waves and Climate Change Expand the Market"

Another critical factor that is forcing the cooling towel market is global warming as a result of climate change which sees temperatures increase around the world. Increased general and specific summer temperatures through prolongation of heatwaves and temperature increases in some locations have been putting pressure on the consumption of heat stress relief products. The cooling towel is considered an effective and portable method of managing exothermic circumstances, especially in the event of high-level heat records prevalent in many regions. It is on this basis that customers are being encouraged to look for cooling solutions that are eco-friendly and affordable, which are characteristics that are going to make markets in cooling towels bigger and bigger.

Restraining Factor

"Limited Consumer Awareness Impedes Market Growth"

The primary proscribing aspect inside the cooling towel marketplace is a lack of customer attention and information on the product's advantages. While cooling towels offer efficient heat comfort, many customers are nevertheless ignorant of how they feature or their capability packages past sports and outdoor activities. Furthermore, issues about the durability and usability of cooling towels in severe temperatures, as well as the notion that they only deliver temporary comfort, limit their full-size use.

Opportunity

"Growing Trend toward Health and Wellness Presents a Significant Opportunity for the Product in the Market"

The expanding fitness and health fashion affords a possibility within the cooling towel market. As more humans participate in outdoor fitness activities, sports activities, and even informal enjoyment, the demand for objects that provide consolation and cooling grows. There is also a developing focus on the dangers of warmth-associated ailments, specifically in regions experiencing high temperatures because of weather changes. Companies may additionally increase their marketplace percentage by increasing their advertising efforts, teaching customers about the versatility of cooling towels (for utilization throughout exercising, vacation, or maybe clinical needs), and inventing green, excessive-overall performance materials.

Challenge

" Intense Competition from Alternative Cooling Solutions Could Be a Potential Challenge "

The primary difficulty for the cooling towel commercial enterprise is fierce opposition from different cooling alternatives. Consumers often use conventional strategies, together with bloodless-soaked towels, transportable lovers, or cooling vests. On a few occasions, these alternatives can be extra on hand, value-powerful, or powerful. Furthermore, manufacturers face the problem of preserving product differentiation even while keeping expenses competitive. Balancing innovation and affordability, in addition to correctly articulating the benefits of cooling towels over conventional strategies, is important to address this obstacle.

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COOLING TOWELS REGIONAL INSIGHTS

• North America

North America dominates the cooling towels market share, as a result of the widespread adoption of fitness traits and outside activities, in particular within the US. The United States cooling towels market advantages from a large populace of fitness-aware purchasers, athletes, and out-of-door fanatics, which drives constant calls. Furthermore, the U.S.'s warm weather in lots of components throughout the summer season, blended with the superiority of sports and health culture, increases the demand for cooling towels. Major producers in the United States also assist in pressuring market expansion via modern and competitive advertising.

• Europe

In Europe, the cooling towel market has been step by step increasing, thanks to increased health focus and involvement in outside sports activities and leisure sports. European clients are an increasingly number of interested in products that deliver comfort throughout bodily exertion, in particular in nations with warm summer temperatures. Furthermore, eco-cognizance in Europe has driven producers to offer sustainable and eco-friendly cooling towels, capturing the eye of the vicinity's environmentally conscientious clients.

• Asia

Asia Pacific is a swiftly growing region in the cooling towel marketplace, because of its significant population and increased sports involvement. Rising disposable earnings and a burgeoning center magnificence in China, Japan, and India have fueled demand for fitness-related products, along with cooling towels. Furthermore, the vicinity's hot and humid environment in many regions has increased the demand for cooling answers, particularly for outdoor and carrying activities. The growing sports activities culture and improved cognizance of personal fitness and well-being have aided cooling towels market growth.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Manufacturers who focus on novel fabric technologies to improve moisture-wicking and cooling characteristics are major players in the cooling towel market. These companies frequently spend R&D to manufacture towels that give long-lasting cooling benefits, appealing to a wide range of consumer sectors, including athletes, outdoor lovers, and those seeking heat relief. Their goods are often comprised of lightweight, breathable materials that are portable and may be activated with water. Furthermore, these businesses frequently form strategic alliances and collaborations to grow their distribution networks and increase brand recognition in the competitive landscape.

List of Top Cooling Towels Companies

• 3M (U.S.)
• Mission (U.S.)
• Ergodyne (U.S.)
• OccuNomix(U.S.)
• Perfect Fitness(U.S.)
• O2-cool(U.S.)
• Pyramex Safety (U.S.)

KEY INDUSTRY DEVELOPMENT

July 2024: Deliveroo Kuwait has announced the beginning of its summer rider programs for this year. These programs are intended to improve riders' safety and well-being in the heat while also making sure that riders are well-hydrated and feeling rejuvenated.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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