Cricket and Field Hockey Market Size, Share, Growth, and Industry Analysis, By Type (Cricket, Field Hockey), By Application (Professional, Club, Schools and Individuals), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Cricket and Field Hockey Market REPORT OVERVIEW

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The global cricket and field hockey Market size was USD 337 million in 2020 and market is projected to touch USD 482.9 million by 2031, at CAGR of 3.3% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The cricket and field hockey market encompasses various aspects that contribute to the growth and popularity of these sports. It includes equipment and apparel, broadcasting rights, sponsorships, tournaments and leagues, fan engagement, and market size and growth potential.

Broadcasting rights play a significant role in the market. Television networks and digital streaming platforms acquire the rights to broadcast cricket and field hockey matches, enabling fans to watch the games live or on-demand. These broadcasting deals contribute significantly to the revenue generated by these sports and increase their global visibility.

Sponsorships are an essential aspect of the market, with various companies investing in teams, tournaments, and individual players. Sponsors often display their logos on team uniforms, equipment, and promotional materials, providing financial support and helping to enhance the overall growth and development of cricket and field hockey.

Fan engagement initiatives are crucial for the success of cricket and field hockey. These efforts include interactive experiences through social media, official websites, mobile applications, fantasy leagues, interactive games, and merchandise sales. Fan engagement enhances the overall experience for fans, increases their involvement, and strengthens their connection with the sports.

The size and growth potential of the cricket and field hockey market vary across different regions. Countries like India, Pakistan, England, Australia, and South Africa have a strong cricketing culture and a significant market size. Field hockey, on the other hand, is particularly popular in countries such as India, Pakistan, the Netherlands, Germany, and Argentina. Factors such as the popularity of the sports, infrastructure, government support, and fan interest influence the market size.

COVID-19 Impact: Lockdown Restrictions and Social Distance Protocols to Limit Market Growth

The COVID-19 pandemic had a significant impact on the cricket and field hockey market. One of the major effects was the postponement and cancellation of numerous tournaments and leagues worldwide. Events like the ICC T20 World Cup and domestic leagues had to be rescheduled or called off due to health and safety concerns. This resulted in substantial financial losses for cricket boards, clubs, broadcasters, and sponsors, as ticket sales, advertising revenue, and broadcasting contracts were affected. The pandemic also disrupted the regular schedules of cricket and field hockey, leading to a fragmented calendar and logistical challenges. Sporting events were held behind closed doors or with limited attendance, impacting live audience engagement, ticket sales, and merchandise revenue. Broadcasters and streaming platforms faced content availability challenges, impacting advertising revenues and viewership. Grassroots development programs, coaching camps, and talent scouting initiatives were also disrupted, affecting the growth of the sports at the grassroots level. However, cricket and field hockey gradually resumed with strict protocols, including bio-bubbles, to ensure the safety of players and officials. New formats and innovations, such as bio-secure bubbles and remote commentary, helped maintain fan engagement during the pandemic. The full extent of the COVID-19 impact on the market may vary across regions and depend on the severity and duration of the pandemic in different countries.

LATEST TRENDS

"Advanced Feature of Digital Fan Engagement to Fuel Market Growth "

The use of digital platforms and social media to engage with fans has seen significant growth. Teams, leagues, and players are leveraging technology and social media channels to interact with fans, share content, and create immersive experiences, fostering a stronger connection with their fan base.

"Expansion of Domestic Tournaments to Propel Market Growth "

Domestic cricket and field hockey tournaments have gained prominence, with a focus on strengthening domestic leagues and providing opportunities for local players. These tournaments offer a platform for emerging talents and contribute to the overall growth and competitiveness of the sports.

Cricket and Field Hockey Market SEGMENTATION

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• By Type

Based on type cricket and field hockey market is classified as cricket, field hockey.

• By Application

Based on application cricket and field hockey market is classified as professionalclub, schools and individuals.

DRIVING FACTORS

"Grassroots Development and Talent Pool to Accelerate Market Growth "

The development of grassroots programs and talent identification initiatives is vital for the sustained growth of cricket and field hockey. Investments in coaching, infrastructure, and grassroots development programs help nurture young talent and strengthen the talent pool.

"Increasing Technological Advancements to Propel Market Growth "

Technological advancements in equipment, broadcasting, and fan engagement have played a significant role in driving the market. Innovations in cricket and field hockey equipment enhance player performance, while digital platforms and interactive experiences deepen fan engagement.

RESTRAINING FACTORS

"Limited Infrastructure and Competition from Other Sports to Hamper Market Growth"

The availability of adequate infrastructure, including stadiums, training facilities, and playing grounds, can be a restraining factor. In some regions, the lack of proper infrastructure hinders the growth and development of cricket and field hockey. Cricket and field hockey face competition from other popular sports, both domestically and internationally. Sports like football, basketball, and tennis often attract a significant portion of the sporting audience and sponsorship investments, which can impact the market share of cricket and field hockey.

Cricket and Field Hockey Market REGIONAL INSIGHTS

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"Presence of Massive Fan Following in Asia Pacific to Drive Market Share "

Cricket dominates the sports landscape in Asia Pacific, with a massive fan following and high viewership. The Indian subcontinent, particularly India, is the epicenter of cricket, with a strong domestic league (IPL) and a passionate fan base. Pakistan, Bangladesh, and Sri Lanka also have dedicated cricket cultures, hosting international matches and organizing domestic leagues. Field hockey also holds historical significance in this region, with India and Pakistan being strong contenders in international competitions.

KEY INDUSTRY PLAYERS

"Financial Players to Contribute Towards Expansion of Market"

Financial players such as investors, venture capital firms, broadcasters, sponsors, advertisers, sports agencies, financial institutions, ticketing companies, and merchandising companies contribute significantly to the expansion of the cricket and field hockey market. These players provide financial support through investments, media rights deals, sponsorships, endorsement contracts, loans, and ticket sales. Their involvement fuels infrastructure development, talent acquisition, broadcasting coverage, brand visibility, and commercialization of the sports. Through their financial contributions, these players play a vital role in driving the growth and financial sustainability of the cricket and field hockey market.

List of Market Players Profiled

• Gray-Nicolls: Australia
• Sanspareils Greenlands: India
• Kookaburra: Australia
• Slazenger: United Kingdom
• Puma: Germany
• Gunn & Moore: United Kingdom
• Adidas: Germany
• Mazon Hockey: Australia
• Nike: United States
• MRF: India
• Sareen Sports Industries: India
• Gryphon Hockey: Australia
• British Cricket Balls: United Kingdom
• Callen Cricket: Australia
• Osaka Hockey: Netherlands
• Sommers: Australia

REPORT COVERAGE

In conclusion, the cricket and field hockey market has witnessed significant growth and development driven by factors such as the popularity and fan base of these sports, media rights and broadcasting deals, sponsorships, international tournaments, technological advancements, and government support. However, the market also faces certain restraining factors such as limited infrastructure, competition from other sports, regional and cultural differences, economic constraints, weather conditions, regulatory challenges, and health and safety concerns. Regional insights highlight the varying dynamics and prominence of cricket and field hockey in different regions, with countries like India, England, Australia, and the Netherlands playing significant roles. Financial players, including investors, broadcasters, sponsors, and agencies, contribute to the market's expansion through their investments and support. Overall, the cricket and field hockey market continues to evolve, driven by a mix of factors, regional dynamics, and financial involvement, paving the way for future growth and opportunities in these sports.