Custom Made Clothes Market Size, Share, Growth, And Industry Analysis By Type (Coat, Skirt, Pants, Shirt, Denim, and Others) By Application (Online and Offline) Regional Forecast To 2028

Updated On: 15 May 2023

Report Overview

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The global custom made clothes market size was USD 51.890 billion in 2021 and the market is expected to reach USD 107.000 billion in 2028, with a growing CAGR of 10.9% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with Custom Made Clothes Market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels.

The personalized clothes market is expected to grow significantly due to changing consumer perception of fashion trends. There is a trend in the fashion industry toward wearing apparel that is personalized. Additionally, customers' rising disposable income allows them to spend on clothes that are specially made. People love donning personalized t-shirts with particular slogans or logos printed on them as a result. Custom printed t-shirts are increasingly being used to spread awareness of social issues, speak out, and back a cause. Almost all sports teams and clubs now create and wear custom-made t-shirts and jerseys with their own emblem and design.

COVID-19 Impact: Reduced Fashion Spending Affected Demand amid Pandemic

The custom made clothes market growth has been adversely affected by the COVID-19 pandemic. Key factors include slowdown in consumer spending on non-essential products such as clothes and apparels during the pandemic. Due to the lockdown and social distancing measures, major corporations temporarily ceased operations in many regions. Due to the fast urbanization and growing need for efficient use of space already existent, the sector anticipates a significant rise in demand following the pandemic.

Latest Trends

"Rise in Custom T-shirts for Advertising to Foster Market Growth "

Custom-made t-shirts are being used by businesses all over the world as an after-hours marketing strategy. The cost of this advertising technique has been shown to be lower than that of other forms of advertising like hoardings or television. Custom printed t-shirts are increasingly being used to spread awareness of social issues, speak out, and back a cause. T-shirt designs and slogans that address sensitive topics like sickness, gender, criminality, and politics are, nevertheless, vulnerable to backlash and legal action.

Additionally, as a marketing strategy, clients from a variety of industries, including hospitality, logistics, construction, industrial, and medical, are increasingly giving their staff and clients custom-printed t-shirts. These factors will positively influence custom made clothes market share.

Segmentation

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• By Type Analysis

On the basis of type, the market share is segmented into Coat, Skirt, Pants, Shirt, Denim, and Others. The Coat segment is anticipated to hold the major market share through 2028.

• By Application Analysis

In terms of application, the market is segmented into online and offline. The online market segment is projected to dominate the market share during 2022-2028.

Driving Factors

"Use of Innovative Branding Strategies Could Lead to Market Expansion"

Numerous growths potential will be presented by the expanding use of personalized t-shirts as a branding tool and the rising desire for upscale clothes among consumers. As customized products gain traction in the market, market players are adopting various marketing and advertising strategies to reach wider audiences. Growing adoption of innovative branding strategies will work in favor of custom made clothes market growth in the coming years.  

"Growing Popularity of Customized T-shirts to Advance Market Development "

Companies are increasingly using custom-designed t-shirts as part of a contemporary branding strategy to market their business, goods, or services. Businesses, particularly start-ups, employ this strategy to boost brand awareness and attract potential clients. Therefore, it is anticipated that a significant portion of the market growth over the projection period would come from the expanding use of personalized t-shirts as a branding strategy. These factors will augment the custom made clothes market share in the future.

Restraining Factors

"High Cost and Time Required to Produce Custom Clothes Could Limit Growth Opportunities"

Despite growing popularity among the masses, the demand and adoption of customized clothing and apparel could decline due to high costs involved in their production. Moreover, personalized clothes require longer to manufacture and ship. In addition, size-related issues post purchase could influence consumers not to opt for custom made clothes. These factors could impact the custom made clothes market share negatively.

Regional Insights

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"Asia Pacific to Dominate Due to Growing Demand for Customized Clothing"

Asia Pacific is slated to hold the maximum custom made clothes market share in the forecast duration. The two biggest markets in the region for tailored clothing are China and India. The growth of the bespoke clothing market in APAC will be facilitated by the rising demand for t-shirts with slogans or logos. By 2028, China will account for a major market share. Other significant markets in APAC, such as Japan and South Korea, are expected to develop at rates of and respectively during the next five years.

In Europe, it is anticipated that Germany capture a notable share of the market during the next few years. The personalized clothes market is expected to grow significantly and might completely alter how we view retail fashion. People are paying attention, and the real question is who will be the first to make a statement and establish customized apparel as the new industry standard.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Ermenegildo Zegna (U.S.)
• Ralph Lauren (U.S.)
• Brioni (Italy)
• Baoxiniao (China)
• Kiton (Italy)
• Stefano Ricci (Italy)
• Tom Ford (U.S.)
• INDOCHINO (U.S.)
• JOEONE (China)
• Cesare Attolini (China)
• Kutesmart (China)
• Youngor (China)
• Oxxford (U.K.)
• L & K Tailor (U.K.)
• Gieves&Hawkes (G&H) (U.K.)
• Bombay Shirt Company (India)
• Silk Threads (India)
• MR.BUTTON (India)
• Tailorman (India)
• Herringbone & Sui (India)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.