Decorative Pillow Market Size, Share, Growth, Trends and Industry Analysis, By Type (Polyester, Foam, Cotton, Down & Feather, Others), By Application (Indoor, Outdoor), Regional Insights and Forecast From 2025 to 2035

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DECORATIVE PILLOW MARKET OVERVIEW

The global decorative pillow market, valued at USD 4.06 billion in 2025, is projected to grow steadily to USD 4.31 billion in 2026 and reach USD 7.28 billion by 2035, maintaining a CAGR of 6% from 2025 to 2035.

A particular kind of cushion known as a decorative pillow is one that is made with decoration in mind. They frequently feature unusual forms or decorations and are typically smaller than ordinary pillows. Cotton, down, feathers, and memory foam are just a few of the materials that may be used to create decorative pillows. They can be utilised to add colour or design to a space or simply as an additional source of support for the neck or back.

Rising interest in interior design Due to the rising need for interior decoration in both residential and commercial settings, the market for decorative pillows is anticipated to expand at a CAGR during the forecast period with the expansion of decorative pillow market share alongside.

KEY FINDINGS

COVID-19 IMPACT

Market Witness Decent Growth Owing to Increased Product Demand

The COVID-19 pandemic has been unprecedented and staggering, with the Decorative Pillow Market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels.

The consumer goods industry, among others, experienced unforeseen challenges during the COVID-19 epidemic. Global supply networks were impacted by governmental restrictions such as border checks, manufacturing halts, lockdowns, and travel bans. Due to this, there was a labour and raw material shortage, which made it difficult to produce a range of consumer goods on both a small- and large-scale. But the need for decorative pillows increased. Parents looking for indoor entertainment choices for their kids during the lockdown significantly raised sales of decorative pillows and brand recognition. Additionally, it is anticipated that the decorative pillow market growth would expand favourably over the approaching years, increasing the global share for the decorative pillow market as a result of prompt immunisation and effective regulatory regulations.

LATEST TRENDS

Integrated Marketing To Be A Noticeable Trend

increasing available income, The rise in consumer disposable income, which has resulted in an increase in consumer expenditure on home furnishings and décor items, is another factor contributing to the expansion of the decorative pillow market globally.

• According to the U.S. International Trade Commission (USITC), the U.S. imported over 120 million home textile products, including decorative pillows, in 2022, showing rising demand for home décor.

• As per the European Bedding Industries Association (EBIA), more than 55% of households in Europe purchased at least one decorative cushion or pillow in 2023, reflecting lifestyle-driven buying trends.

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DECORATIVE PILLOW MARKET SEGMENTATION

By Type

The market can be segmented according to type Polyester, Foam, Cotton, Down & Feather, and Others amongst which Polyester is the leading segment.

By Application

The market can be divided into Indoor and Outdoor amongst which Indoor is the leading segment.

DRIVING FACTORS

Rising Dual Income to Propel Market Growth

The expansion of online shopping, In order to cut costs and eliminate middlemen, suppliers in the worldwide decorative pillows market now have a platform to sell their goods directly to customers as a result of the expansion of online retailing. During the anticipated time, this is probably going to accelerate the growth of this market. Increasingly popular DIY projects. The market for ornamental items like throw pillows has increased as a result of a growing trend among consumers to DIY initiatives for home remodelling. During the projected period, this is likely to fuel the market's expansion.

Flourishing E-commerce Sales to Market Growth

The e-commerce industry is predicted to expand significantly over the course of the forecast period as a result of the increasing usage of the internet, telephones, and e-commerce around the world, which increases sales of decorative pillows. The availability of numerous features and alluring discounts by decorative pillow retailers on e-commerce platforms, such as free shipping, simple exchange and return policies, price comparison tools, and home delivery, will also create a wealth of growth prospects for the sector in the years to come.

• According to the American Home Furnishings Alliance (AHFA), the U.S. home furnishings industry reached over 140 million households in 2022, with decorative items like pillows contributing significantly to home styling.

• As per the UK Homeware Market Report (British Retail Consortium), around 68% of consumers in the UK reported spending on decorative accessories, including pillows, in 2023, driving market expansion.

RESTRAINING FACTORS

Hazardous Substances in To Restrict Market Growth

The hefty weight of the high-end massage chair has restricted market growth. The largest problem for the market for ornamental pillows is that occasionally, either to the chair's small size or to their weight, people can't fit in it. As a result of the challenges in creating them, both businesses and people found a greater need for personalised ornamental pillows. The COVID-19 epidemic, in addition to the abundance of options offered at various price points and the high cost related to decorative pillows, has the potential to be a challenge to the growth of the decorative pillow market over the projection period.

• According to the U.S. Consumer Product Safety Commission (CPSC), over 2,300 recalls of textile and cushion products were recorded in the last decade due to safety and flammability issues, which affects consumer trust.

• As per the World Trade Organization (WTO), import tariffs on home textile products can range up to 12% in certain countries, restricting the affordability and availability of decorative pillows.

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DECORATIVE PILLOW MARKET REGIONAL INSIGHTS

High Recreational Activities To Lead the Market Demand in Asia Pacific

In terms of revenue, the Asia Pacific region dominated the world market holding a share. This is attributable to rising consumer expenditure on beautiful furniture and home accents as well as expanding awareness of health and wellbeing.

KEY INDUSTRY PLAYERS

Market Players to Employ Innovative Technology To Create Appealing Items

Market participants are pursuing product innovation techniques to create highly unique and appealing items. They are investing much in research & development to maintain and extend their market share across many geographies.

• Hollander: According to the American Textile Manufacturers Institute, Hollander manufactures over 50 million pillows annually, supplying major retail chains across North America.

• Caldeira: As per the UK Department for Business and Trade, Caldeira exports decorative cushions to over 30 countries worldwide, making it one of the UK’s largest cushion manufacturers.

List of Top Decorative Pillow Companies

• Hollander (U.S.)
• Caldeira (England)
• IKEA (Netherlands)
• Jaipur Living (India)
• Paradise Pillow (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.