REPORT OVERVIEW
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The global dehydrated backpacking and camping food market size was USD 134.1 million in 2022. As per our research, the market is expected to reach USD 220 million by 2028, exhibiting a CAGR of 8.6% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with dehydrated backpacking and camping food experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
Dehydrated backpacking and camping food often referred to as "trail food" or "freeze-dried food," is a type of food specially designed for outdoor enthusiasts and adventurers who engage in activities such as backpacking, camping, hiking, and mountaineering. These foods are dehydrated or freeze-dried to remove moisture, making them lightweight, compact, and easy to carry.
Dehydrated foods are lightweight and have a low volume, making them ideal for backpackers and campers who need to carry all their supplies with them. Removing moisture significantly reduces the weight and bulk of the food. These foods are easy to prepare in the wilderness. Most require only hot water to rehydrate, and they often come in single-serving pouches with clear instructions. This convenience is essential when resources like time and fuel are limited.
COVID-19 IMPACT: Changes in Consumer Preferences to Boost Demand Significantly
COVID-19 had a life changing impact globally. The dehydrated backpacking and camping food market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for dehydrated backpacking and camping food experienced an increased demand.
Many outdoor destinations experienced fluctuations in tourism due to lockdowns and travel restrictions. This affected the demand for dehydrated camping food in specific areas, as fewer tourists meant lower sales.
During the pandemic, many people sought outdoor activities as a way to escape from crowded indoor spaces and reduce the risk of virus transmission. This surge in interest in activities like hiking, camping, and backpacking led to increased demand for outdoor gear and related products, including dehydrated foods. As the pandemic unfolded, some consumers began focusing more on long-term food storage and preparedness. This led to increased interest in bulk purchases of dehydrated foods, which are known for their long shelf life. The pandemic prompted consumers to pay closer attention to food safety and hygiene. Manufacturers of dehydrated foods had to reinforce their commitment to safe production processes and hygienic packaging to address consumer concerns. The market is anticipated to boost the dehydrated backpacking and camping food market share following the pandemic.
LATEST TRENDS
"Clean Label and Health-Conscious Options to Broaden Market Growth"
Consumers were becoming increasingly conscious of what they eat, even in outdoor settings. They were seeking dehydrated foods with clean labels, meaning products with a short list of easily recognizable and natural ingredients. This trend emphasized healthier and more transparent choices. Plant-based diets were gaining traction, even among outdoor enthusiasts. Manufacturers responded by offering a wider variety of plant-based dehydrated meals. These options catered to vegans, vegetarians, and those simply looking to reduce their meat consumption.
Health-conscious consumers were looking for dehydrated meals with reduced sodium content and healthier nutritional profiles. This trend aligned with a broader interest in maintaining health and wellness while camping or hiking. These latest developments are anticipated to boost the dehydrated backpacking and camping food market growth.
SEGMENTATION
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- By Type
Based on type, the market is divided into meat related food, rice related food, noodle related food and others.
- By Sales Channel
Based on application, the market is bifurcated into offline and online.
DRIVING FACTORS
"Rising Interest in Outdoor Activities to Boost Market Share"
The increasing popularity of outdoor activities like hiking, camping, backpacking, and mountaineering has driven the demand for dehydrated foods. These activities often require lightweight and convenient food options, making dehydrated meals a preferred choice. Dehydrated foods are lightweight, compact, and easy to transport, making them ideal for outdoor adventures. They are easy to pack, store, and prepare, requiring minimal cooking equipment and effort. The dehydration process retains a significant portion of the food's nutrients, ensuring that outdoor enthusiasts receive essential vitamins and minerals while on their adventures. This nutritional benefit is crucial for maintaining energy levels during physical activities.
"Convenience and Portability of Products to Boost Market Size"
Dehydrated foods are lightweight, compact, and easy to transport, making them ideal for outdoor adventures. They are easy to pack, store, and prepare, requiring minimal cooking equipment and effort. They have a longer shelf life compared to fresh foods. This makes them suitable for outdoor enthusiasts planning extended trips or for emergency preparedness. Consumers can stock up on dehydrated meals without worrying about spoilage. Many brands provide dehydrated food options tailored to specific dietary needs, such as vegetarian, vegan, gluten-free, and low-sodium meals. This inclusivity expands the market's reach. These factors are anticipated to drive the dehydrated backpacking and camping food market share.
RESTRAINING FACTORS
"Availability of Fresh Alternatives and Dietary Restrictions to Hamper Market Share"
Dehydrated meals typically require hot water for rehydration, which means carrying a stove or another means of heating water. For some backpackers and campers, this additional equipment can be cumbersome or add complexity to their outdoor experience. In some outdoor locations, fresh food options may be readily available, reducing the need for dehydrated meals. This can impact sales in areas with accessible grocery stores or restaurants.
While there are gluten-free, vegan, and other specialized dehydrated options, consumers with unique dietary restrictions or allergies may still face limited choices or concerns about cross-contamination. The factors are anticipated to hinder the growth of the dehydrated backpacking and camping food market share.
REGIONAL INSIGHTS
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"North America Dominates the Market with Outdoor Recreation Culture"
North America, particularly the United States and Canada, has a robust outdoor recreation culture. These countries have vast wilderness areas, national parks, and a strong tradition of outdoor activities such as backpacking, hiking, camping, and adventure tourism. This culture fosters a large and dedicated customer base for dehydrated backpacking and camping food.
KEY INDUSTRY PLAYERS
"Key Players Focus on Partnerships to Gain a Competitive Advantage "
Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.
List of Market Players Profiled
- Drytech AS [Norway]
- Katadyn Group [Switzerland]
- Mountain House [U.S.]
- Good To-Go, Inc [U.S.]
- European Freeze Dry [U.K.]
- Backpacker's Pantry [U.S.]
- Backcountry Cuisine [New Zealand]
- Harmony House [U.S.]
- Onisi Foods [Japan]
- Heather's Choice [U.S.]
- Peak Refuel [U.S.]
- Strive Food [Germany]
- Packit Gourmet [U.S.]
- Fernweh Food Company [U.S.]
REPORT COVERAGE
This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.
REPORT COVERAGE | DETAILS |
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Market Size Value In |
US$ 134.1 Million in 2022 |
Market Size Value By |
US$ 220 Million by 2028 |
Growth Rate |
CAGR of 8.6% from 2022 to 2028 |
Forecast Period |
2024-2032 |
Base Year |
2023 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
Type and Sales Channels |
Frequently Asked Questions
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What value is the dehydrated backpacking and camping food market expected to touch by 2028?
The global dehydrated backpacking and camping food market is expected to reach USD 220 million by 2028.
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What CAGR is the dehydrated backpacking and camping food market expected to exhibit by 2028?
The dehydrated backpacking and camping food market is expected to exhibit a CAGR of 8.6% by 2028.
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Which are the driving factors of the dehydrated backpacking and camping food market?
Rising Interest in Outdoor Activities and Convenience & Portability of Products are drivers of this dehydrated backpacking and camping food market.
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Which are the top companies operating in the dehydrated backpacking and camping food market?
Drytech AS, Katadyn Group, Mountain House, Good To-Go, Inc, European Freeze Dry, Backpackers Pantry, Backcountry Cuisine, Harmony House, Onisi Foods, Heathers Choice, Peak Refuel, Strive Food, Packit Gourmet and Fernweh Food Company are key companies operating in the dehydrated backpacking and camping food market.