Diaries And Planners Market Size, Share, Growth, and Industry Analysis By Type (Diaries, and Planners) By Application (Premium, and Mass), Latest Trends, Regional Outlook, and Forecast From 2025 To 2035

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DIARIES AND PLANNERS MARKET OVERVIEW

The global diaries and planners market size stood at USD 1.2 billion in 2025 and is projected to reach USD 1.25 billion in 2026, growing further to USD 1.74 billion by 2035 at an estimated CAGR of 4.1% from 2025 to 2035.

The surge in CAGR is attributable to diaries and planners market growth and demand returning to pre-pandemic levels once the pandemic is over. The global COVID-19 pandemic has been unprecedented and staggering, with the diaries and planners market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Diaries and planners are now a part of day-to-day life of most people. A diary is a book with a separate section or page for each day in which you record your upcoming plans, meetings, and other activities. A planner is a book or piece of software that aids in planning. Keeping a diary has been a tradition for hundreds of years. Many people who keep diaries confide in them in the same way they would in their best friend. You can keep a daily log of your experiences in a diary. Ordinarily, diary entries are written in order of date. Daily entries are ideal for using a diary, but developing this habit takes a lot of self-control. Important life events are recorded in diaries, but the emphasis is typically more on one's own thoughts and emotions. 

Depending on how busy a day was, diaries can contain long or short entries. In many diaries, people begin by writing about their mornings, then their afternoons, and finally their evenings. Some people record only the most important events or feelings of the day. The use of planners is a planning tool. They serve as tools for life organisation. The majority of planners include calendars, months, weeks, days, and occasionally even hours for each day. A planner's purpose is to keep track of appointments and facilitate task planning. People who use planners are more productive because they organise their daily activities. One can prioritise, plan, and execute with the aid of a planner. Planners are available in a variety of sizes and designs. Some are concentrated on academic years, while others cover the entire calendar year i.e. from January to December. Daily, weekly, monthly, or annual layouts are all options for planner layouts. Diaries and planners are used extensively as discussed above. Disciplined lifestyle of people which uses diary to organize daily, and the usage of environment friendly products to manufacture is driving the market.

KEY FINDINGS

COVID-19 IMPACT

Lockdown Imposed Due to COVID-19 to Boost Market Growth 

Manufacturing and supply chain businesses have been severely impacted by the COVID-19 pandemic. Due to the pandemic, manufacturing facilities experienced temporary shutdowns or 50% operating capacity, supply chain disruptions, material shortages, and closures of international borders, among other things. Even though the global diaries and planners market growth was impacted due to the closure of paper manufacturing units, the lockdown had affected personal growth of individuals where they also started a habit of writing diary everyday which thereby affected the market growth positively. Work from home employees also spent some time to organize and write planners so as to not miss their deadline. Even after the ease of lockdown, the habit of writing diary and keeping track of daily tasks using planners is expected to continue.

LATEST TRENDS

Disciplined Lifestyle Followed by Most People to Drive Market

Planners holds a major share in maintaining a disciplined lifestyle since they are used extensively to plan  and do the day-to-day life activiities. Planners are commonly used by employees and even students. one can schedule important occasions, jobs, appointments, errands, and even some much-needed time for self-care by using a daily planner. This will ensure that one is effectively managing their time and organizing and prioritizing their daily activities.

• According to UNESCO, as of 2022, over 90% of youth globally express intention to enroll in higher education, driving demand for organizational tools like diaries and planners.

• According to the U.S. Census Bureau’s Consumer Expenditure Survey, households record small everyday purchases using diaries in two 1-week diary periods, involving approximately 5,000 addresses per quarter, reflecting persistent demand for physical planners among consumers tracking weekly/monthly expenses.

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DIARIES AND PLANNERS MARKET SEGMENTATION

By Type

The market is classified into diaries, and planners based on type. The diaries segment will lead the diaries and planners market share throughout the forecast period.

By Application

The market is classified into premium, and mass on the basis of application. The premium segment will lead diaries and planners market share throughout the forecast period.

DRIVING FACTORS

Growing Popularity of Writing Diaries to Drive the Market

Writing a diary is regarded as a very personal form of writing. It is a good activity for those with literary talent as well as for those who simply want to let their emotions out when they are feeling lonely or depressed. Nowadays irrespective of age, diary writing is very popular. It also helps in relieving a lot of stress, which is a major market driver.

Publishing of Economical and Environment Friendly Diaries to Drive the Market

Nowadays, there are a lot of publishers and print houses and even small franchises by independent entrepreneurs making small diaries and planners in an affordable rate with recycled papers that are both economical and are environmentally friendly. This is another major driving factor of the market.

• According to the U.S. Bureau of Labor Statistics, as remote work becomes more common, over 40% of U.S. households have reallocated part of their workspace at home and increased spending on personal organization/new stationery tools including planners.

• According to the European Commission’s time use surveys, in multiple waves across European countries, more than 70% of surveyed population report using written scheduling/planning tools at least weekly for personal or professional tasks.

RESTRAINING FACTORS

Increasing Usage of E-diaries to Restrain the Market

The usage of diaries and planners in mobile phones and other electronic devices is increasing day-by-day which affects the market of normal paper diaries and planners. The convenience of using e-software and the developing electronic medias are technology are the factors that influence of writing diaries in phone. But writing paper diaries are much more effective and good in respect to various other factors.  

• According to environmental regulatory bodies in Europe, paper-based product sectors saw legislation aiming to reduce paper waste, where over 30% of consumers prefer digital alternatives to reduce environmental footprint, limiting growth in physical planners.

• According to the U.S. Postal Service Household Diary Survey, approximately 5,200 households sampled annually reported declining usage of mailed planners or physical mail advertising inserts, reflecting shifting habits toward digital reminders and calendars.

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DIARIES AND PLANNERS MARKET REGIONAL INSIGHTS

Europe to Hold the Largest Market Share Owing to Abundance of Printing Houses

Europe is expected to hold the highest market share. It is anticipated that the region's abundance of independent printing houses will accelerate market expansion. Additionally, the market is probably going to benefit from the increasing number of people writing diaries in Europe. The very famous Anne Frank who is a celebrated diarist is also from Germany, Europe which is a major influence of people to write and follow their daily routine for writing diary.

After Europe, North America is expected to hold the second largest market share. The presence of a large number of market players is a major driving factor of the market.  The availability of diaries and planners in various ranges also drives the market.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage  

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Nippecraf (Collins Debden): The company supplies planners to hundreds of secondary schools annually in the UK and introduces multiple themed planner ranges each year.

• KIKKI.K: The brand operates retail stores in over five countries and sells planners with customized inserts and eco-friendly materials, catering to sustainability-focused consumers.

List of Top Diaries and Planners Companies

• Nippecraf (Collins Debden) (Singapore)
• KIKKI.K (Australia)
• FLB Group (U.K.)
• Quo Vadis (U.S.)
• Hamelin (Lecas) (France)
• Hachette (Paperblanks)
• ACCO Brands (U.S.)
• Blue Sky (U.S.)
• TF Publishing (U.S.)
• House of Doolittle (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.