Diaries And Planners Market Size, Share, Growth, and Industry Analysis by Type (Diaries, and Planners) By Application (Premium, and Mass), Latest Trends, Regional Insights, and Forecast From 2023 To 2030

Updated On: 04 September 2023

Diaries And Planners Market Report Overview

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The global diaries and planners market size is expected to be worth USD 1.02 billion in 2022 and is projected to touch USD 1.3 billion by 2028, at a CAGR of 4.1% during the forecast period. 

The surge in CAGR is attributable to diaries and planners market growth and demand returning to pre-pandemic levels once the pandemic is over. The global COVID-19 pandemic has been unprecedented and staggering, with the diaries and planners market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Diaries and planners are now a part of day-to-day life of most people. A diary is a book with a separate section or page for each day in which you record your upcoming plans, meetings, and other activities. A planner is a book or piece of software that aids in planning. Keeping a diary has been a tradition for hundreds of years. Many people who keep diaries confide in them in the same way they would in their best friend. You can keep a daily log of your experiences in a diary. Ordinarily, diary entries are written in order of date. Daily entries are ideal for using a diary, but developing this habit takes a lot of self-control. Important life events are recorded in diaries, but the emphasis is typically more on one's own thoughts and emotions. 

Depending on how busy a day was, diaries can contain long or short entries. In many diaries, people begin by writing about their mornings, then their afternoons, and finally their evenings. Some people record only the most important events or feelings of the day. The use of planners is a planning tool. They serve as tools for life organisation. The majority of planners include calendars, months, weeks, days, and occasionally even hours for each day. A planner's purpose is to keep track of appointments and facilitate task planning. People who use planners are more productive because they organise their daily activities. One can prioritise, plan, and execute with the aid of a planner. Planners are available in a variety of sizes and designs. Some are concentrated on academic years, while others cover the entire calendar year i.e. from January to December. Daily, weekly, monthly, or annual layouts are all options for planner layouts. Diaries and planners are used extensively as discussed above. Disciplined lifestyle of people which uses diary to organize daily, and the usage of environment friendly products to manufacture is driving the market.

COVID-19 Impact: Lockdown Imposed Due to COVID-19 to Boost Market Growth 

Manufacturing and supply chain businesses have been severely impacted by the COVID-19 pandemic. Due to the pandemic, manufacturing facilities experienced temporary shutdowns or 50% operating capacity, supply chain disruptions, material shortages, and closures of international borders, among other things. Even though the global diaries and planners market growth was impacted due to the closure of paper manufacturing units, the lockdown had affected personal growth of individuals where they also started a habit of writing diary everyday which thereby affected the market growth positively. Work from home employees also spent some time to organize and write planners so as to not miss their deadline. Even after the ease of lockdown, the habit of writing diary and keeping track of daily tasks using planners is expected to continue.

Latest Trends

"Disciplined Lifestyle Followed by Most People to Drive Market"

Planners holds a major share in maintaining a disciplined lifestyle since they are used extensively to plan  and do the day-to-day life activiities. Planners are commonly used by employees and even students. one can schedule important occasions, jobs, appointments, errands, and even some much-needed time for self-care by using a daily planner. This will ensure that one is effectively managing their time and organizing and prioritizing their daily activities.

Diaries And Planners Market Segmentations

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• By Type

The market is classified into diaries, and planners based on type. The diaries segment will lead the diaries and planners market share throughout the forecast period.

• By Application

The market is classified into premium, and mass on the basis of application. The premium segment will lead diaries and planners market share throughout the forecast period.

Driving Factors

"Growing Popularity of Writing Diaries to Drive the Market"

Writing a diary is regarded as a very personal form of writing. It is a good activity for those with literary talent as well as for those who simply want to let their emotions out when they are feeling lonely or depressed. Nowadays irrespective of age, diary writing is very popular. It also helps in relieving a lot of stress, which is a major market driver.

"Publishing of Economical and Environment Friendly Diaries to Drive the Market"

Nowadays, there are a lot of publishers and print houses and even small franchises by independent entrepreneurs making small diaries and planners in an affordable rate with recycled papers that are both economical and are environmentally friendly. This is another major driving factor of the market.

Restraining Factors

"Increasing Usage of E-diaries to Restrain the Market"

The usage of diaries and planners in mobile phones and other electronic devices is increasing day-by-day which affects the market of normal paper diaries and planners. The convenience of using e-software and the developing electronic medias are technology are the factors that influence of writing diaries in phone. But writing paper diaries are much more effective and good in respect to various other factors.  

Diaries And Planners Market Regional Insights

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"Europe to Hold the Largest Market Share Owing to Abundance of Printing Houses"

Europe is expected to hold the highest market share. It is anticipated that the region's abundance of independent printing houses will accelerate market expansion. Additionally, the market is probably going to benefit from the increasing number of people writing diaries in Europe. The very famous Anne Frank who is a celebrated diarist is also from Germany, Europe which is a major influence of people to write and follow their daily routine for writing diary.

After Europe, North America is expected to hold the second largest market share. The presence of a large number of market players is a major driving factor of the market.  The availability of diaries and planners in various ranges also drives the market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage  "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Nippecraf (Collins Debden) (Singapore)
• KIKKI.K (Australia)
• FLB Group (U.K.)
• Quo Vadis (U.S.)
• Hamelin (Lecas) (France)
• Hachette (Paperblanks)
• ACCO Brands (U.S.)
• Blue Sky (U.S.)
• TF Publishing (U.S.)
• House of Doolittle (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.