Digital English Language Learning Market Size, Share, Growth, and Industry Analysis, By Type (On-Premise, Cloud Based and Others), By Application (For Educational and Tests, For Businesses, For Kids and Teens, For Adults), Regional Insights and Forecast From 2025 To 2035

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DIGITAL ENGLISH LANGUAGE LEARNING MARKET OVERVIEW 

The global digital english language learning market is poised for significant growth, starting at USD 16.07 billion in 2025, rising to USD 18.49 billion in 2026, and projected to reach USD 65.74 billion by 2035, with a CAGR of 15% from 2025 to 2035.

English is a language that originated in early mediaeval England and has since evolved into a global language. As English is the language of communication around the world, as well as the media and the internet, knowing it is critical for socializing, enjoyment, and work. English is used by around 1 billion people and is the second most commonly used language. The English language learner is someone who studies English alongside his or her native language. With the introduction of the Internet, information and communications technology tools are being leveraged to provide digital learning content.

Digital English language learning entails the use of digital information and products to facilitate language acquisition via ICT means. Digital English language training assists students in improving their English abilities and preparing them for future challenges. Digital English language training allows students to learn using digital resources that include voice recordings for activities and text. Teachers can remotely monitor students' actions and conduct online lessons and doubt sessions using virtual classrooms. The English language is becoming increasingly important. It has been observed that due to a lack of qualified teachers, students are unable to acquire the necessary English language abilities.

KEY FINDINGS

COVID-19 IMPACT

The Pandemic Multiplied The Users And Escalated The Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the digital english language learning market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

Many businesses throughout the world have made English their official language in order to improve corporate communication and productivity. Owing to the COVID-19 breakout, many organizations have let personnel work from home, which is required in the current situation. As a result, there has been a spike in professional interest in learning advanced English language and improving their abilities and competition in international marketplaces, which has fuelled market growth. Language learning apps are used by both academic and non-academic learners to obtain a high level of learning flexibility. Furthermore, the increase in investments in language learning startups has aided in the development of digital ways of English language learning.

LATEST TRENDS

The Technological Advancements and Stronger Connectivity to Boost the Market Growth

The Digital English Language Learning Market is also growing in popularity as a result of technological improvements. On-premise and cloud-based technologies, such as online portals, CDs, DVDs, and application-based learning, are available from digital English language learning trainers. Students can complete all stages of their education, from admission to certification, without having to attend a college or institution. High-speed internet allows students to download required materials and watch online streaming lectures without halting. Furthermore, thanks to the internet's extensive network, students from rural locations can now learn English.

• According to UNESCO, over 1.6 billion learners worldwide shifted to digital platforms during the COVID-19 pandemic, driving the expansion of English language learning solutions.

• According to GSMA (Global System for Mobile Communications Association), over 5.5 billion people globally were mobile subscribers in 2022, enabling widespread access to digital English learning platforms.

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DIGITAL ENGLISH LANGUAGE LEARNING MARKET SEGMENTATION

By Type

Based on type, the digital English language learning market is classified into on-premise, cloud-based and other.

The on-premise is the leading part of the type segment.

By Application

Based on application, the digital English language learning market is classified into education and tests, for businesses, for kids and teens, for adults and others.

The educational and tests are the leading part of the application segment.

DRIVING FACTORS

Increasing Demand for Online Courses among Students and Business Professionals to Boost the market

The growing number of candidates from Asian countries taking competitive exams to gain admission to universities in Western countries is fueling industry expansion. In today's market, there is an increasing trend among Asian students to enrol in universities located in Western countries for higher education, including post-graduate studies. The majority of Asian candidates, particularly those from India and China, take the Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS), the Graduate Record Examination (GRE), and the Test of English for International Communication (TOEIC). The Test of English as a Foreign Language (TOEFL) and the International English Language Testing System (IELTS) are tests used to determine a non-native candidate's level of English fluency. Regarding these assessments, as well as the colleges and schools that accept these qualified students, adequate English speaking and writing skills are required.

Increasing Awareness about the Importance of English Language Skills to Strengthen the Market 

More and more people are devoting time to learning English as a second language these days. Many countries integrate English in their school curricula, and children are learning English at an earlier and earlier age. English is a worldwide language. Science, aviation, computing, diplomacy, and tourism all use English as their primary language. Knowing English improves your chances of landing a decent job in a global corporation in your native country or finding work overseas. English is the official language of 53 nations and is used by people from all over the world as a lingua franca (a mutually understood language). This means that learning English may help you converse with individuals from all around the world, whether you're working in Beijing or travelling in Brazil.

• According to the British Council, over 2 billion people are expected to be using or learning English by 2030, which fuels the digital learning industry.

• According to India’s Ministry of Education, more than 750 virtual labs and 7,000 MOOCs (Massive Open Online Courses) were launched in 2022, many with English-language components.

RESTRAINING FACTORS

Computer Literacy and Technical Issues can Hamper the Market Demand

 Although kids and adults are often tech-knowledgeable and thus capable of using computers well, a big issue among pupils nowadays is a lack of computer literacy. Many students do not have access to the high bandwidth or robust internet connection required for online courses, and consequently fall behind their virtual classmates: Their poor monitors make it difficult to follow the Course Management System, and their learning experience suffers as a result. However, the restraining factor of technical challenge is projected to limit the digital English language learning market growth in the forecasted period.

• According to the International Telecommunication Union (ITU), 2.6 billion people worldwide remained offline in 2023, limiting access to digital English learning platforms.

• According to OECD data, nearly 40% of students in developing economies face affordability issues in accessing premium online English learning programs.

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DIGITAL ENGLISH LANGUAGE LEARNING MARKET REGIONAL INSIGHTS

Asia Pacific Region Gauge for the Huge Revenue Share in the Market

The Asia Pacific region experienced the fastest market growth in 2019 and is predicted to see the most incremental growth as a result of an increasing number of start-ups, investments, sustained economic growth, and favourable government policies. China's market accounted for around 49% of the global digital English language learning market share. The top significant players are also contributing to the market's growth in the Asia Pacific region.

KEY INDUSTRY PLAYERS

Notable Players contributing towards the market

The top-notch players in the digital English language learning market are implementing and applying varied front-end and back-end strategies to exceed and expand their market and platforms globally.

• Berlitz Languages: According to company data, Berlitz operates in over 70 countries and trains more than 400,000 learners annually, with a significant share through digital platforms.

• Pearson ELT: According to Pearson’s education reports, the company provides English learning content to over 100 million learners in 70+ countries each year, increasingly through digital platforms.

List of Top Digital English Language Learning Companies

• Berlitz Languages (U.S.)
• Pearson ELT (U.K.)
• Sanako Corporation (Finland)
• Inlingua International (Switzerland)
• 51Talk (China)
• WEBi (Japan)
• Rosetta Stone (U.S.)
• iTutorGroup (China)
• Voxy (U.S.)
• EF Education First (Switzerland)
• New Oriental (China)
• Vipkid (China)
• Wall Street English (China)
• Busuu (U.K.)

REPORT COVERAGE

The report is an analysis of all market aspects for the forecast period. It also shows the evaluation of opportunities, trends, market share, product innovations, technology innovations, driving factors, restraints and others that contribute towards the market growth of the digital English language learning service.