Digital Fashion Professional Market Size, Share, Growth, and Industry Analysis by Type (Apparel/Clothing, Accessories & Footwear), By Application (Men, Women & Children) & Regional Forecast From 2024 To 2031

Updated On: 20 November 2023

REPORT OVERVIEW

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The global digital fashion professional market size is USD 232.96 million in 2022. As per our research, the market is expected to reach USD 13347.44 million in 2028, exhibiting a CAGR of 96.34% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with digital fashion professional industry experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The Digital Fashion Professional industry refers to the niche industry that has emerged at the intersection of fashion and technology. It encompasses various roles and functions, such as digital designers, 3D modelers, virtual stylists, e-commerce specialists, social media managers, and more, who work to create digital content and experiences for the fashion industry. It is a term used to describe a person who uses digital technology to create, market, and sell fashion products. This can include individuals who design and develop digital fashion products, such as virtual clothing or accessories, or those who use digital tools to create and edit images, videos, or other digital content related to fashion.

They can work in a variety of roles, including designers, marketers, social media managers, photographers, videographers, or influencers. They may also work for fashion companies or startups, or they may be independent entrepreneurs or freelancers who offer digital fashion-related services to clients. With the increasing use of technology in the fashion industry, the role of Digital Fashion Professionals is becoming more important and in demand.

COVID-19 Impact: Industry Shutdown Causes Market Distortion

For information and communication technology material, the COVID-19 outbreak resulted in issues like unstable markets, a decline in client confidence, and challenges with import and export business. The global supply chain includes the sourcing of raw materials, packaging, and distribution. Moving commodities, and other items has become challenging due to lockdowns. It had a financial impact on the markets for materials in addition to having an immediate impact on markets, supply chains, supply and demand, and all of these other things. Producers of IT are focusing on protecting their workforce, operations, and supply networks in order to handle this urgent situation. The pandemic impacted the industry dynamics, forcing organizations to revamp their entire operation structures to maintain stability amid the disruptions. Aside from that, the companies' business operations have been affected by the outbreak, which has an effect on the overall information and communication technology materials industry. This has partially impacted digital fashion professional industry.

LATEST TRENDS

"Virtual Fashion Shows to Boost the Market Growth"

Virtual fashion shows have become a popular trend in the digital fashion professional industry in recent years, especially since the COVID-19 pandemic has disrupted traditional fashion events. Virtual fashion shows are immersive digital experiences that allow designers to showcase their collections in a virtual environment, using technologies such as augmented reality, virtual reality, and 3D animation. Virtual fashion shows can be accessed by anyone with an internet connection, allowing designers to reach a wider audience than traditional fashion shows. Virtual fashion shows are often less expensive than traditional fashion shows, which can be costly to produce. Virtual fashion shows are more environmentally friendly than traditional fashion shows, which often involve travel and produce a significant carbon footprint. Virtual fashion shows allow designers to experiment with new technologies and create immersive experiences that are not possible in traditional fashion shows. Thus, a key trend that is opening up potential for the industry to grow is virtual fashion shows. These new developments are mostly to blame for the market's overall growth.

SEGMENTATION

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• By Types 

Based on type, the market is classified into apparel/clothing, accessories & footwear.

• By Application

Based on the market is categorized into men, women & children.

DRIVING FACTORS

"Augmented Reality & Virtual Reality that Gives the Market Extra Boost"

Augmented Reality (AR) and Virtual Reality (VR) technologies have been increasingly adopted in the digital fashion professional industry, transforming the way customers interact with fashion products. AR and VR have the potential to create immersive and personalized experiences for customers, allowing them to try on clothes virtually, visualize how products will look in different environments, and interact with products in new and exciting ways. AR is a technology that overlays digital content onto the real world, while VR creates a completely virtual environment. AR and VR technologies are being used to create virtual try-on experiences, allowing customers to see how clothes will look on them before making a purchase. AR and VR are being used to create virtual showrooms, allowing customers to explore products in a virtual environment. AR and VR technologies are being used to allow customers to customize products, such as changing the color or pattern of a piece of clothing. Therefore, such initiatives will significantly boost market growth over the course of the forecast period. As a result, the growth, and the augmented reality & virtual reality will boost the market. It will contribute to the expansion of the information & communication technology industry and it will improve the overall digital fashion professional market growth.

"Social Media Marketing to Encourage Market Expansion"

Social media marketing has become a critical part of the market, as social media platforms have become an important tool for reaching and engaging with customers. Social media platforms such as Instagram, Facebook, and TikTok have become popular channels for fashion brands to showcase their products, connect with customers, and drive sales. Influencers are social media users with large followings who are paid to promote products. Influencer marketing is a popular way for fashion brands to reach new audiences and generate buzz around new products. Fashion brands are using social media advertising to target specific audiences and drive sales. Social media platforms offer sophisticated targeting options, allowing fashion brands to reach customers based on factors such as age, gender, location, and interests. Over the course of the forecast period, the market is anticipated to grow as a result of all these advanced features.  As a result, these factors are collectively promoting market expansion, increasing company revenues. As a result, above mentioned factors will help the market to boost.

RESTRAINING FACTORS

"High Cost to Impede Market Expansion"

The digital fashion industry requires significant investments in technology, software, and hardware. This high cost can be a barrier to entry for small businesses and independent designers, limiting their ability to compete in the market. It causes the market to collapse. This factor is impeding market expansion. This may be a significant issue limiting market expansion. If this problem is fixed, the market will start to grow right away.

REGIONAL INSIGHTS

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"North America Dominating the Market Across the Globe"

The market for digital fashion professional is in North America has benefited from the region's expanding industrial development, and various driving factors which has increased the potential sectors as this region is the largest user of the product. The key factor driving the growth of the digital fashion professional market share is the growing demand of product by men, women & children is one of the major reasons to drive the market. Rapid urbanization developments will further boost the overall market.

KEY INDUSTRY PLAYERS

"Leading Manufacturers to Boost Product Demand"

Study includes information on the market players and where they stand within the sector. Data is being collected and made available through proper research, mergers, technical advancement, growing production facilities, and cooperation. The study on materials offers details on manufacturers, regions, types, applications, sales channels, distributors, traders, dealers, research findings, and more.

List of Market Players Profiled

• Carlings (U.S.)
• Dressx (U.S.)
• Tribute (U.S.)
•  Auroboras (Australia)
• The Fabricant (Netherland)

REPORT COVERAGE

The study goes into great detail about market segmentation by type and application. The study examines a broad range of participants, including existing and potential market leaders. A considerable market expansion is anticipated as a result of several important factors. In order to provide market insights, the research additionally analyses elements that are probably to boost digital fashion professional market share. The report makes forecasts for market expansion during the projected time period. The objective of the regional study is to explain why one region dominates the worldwide market. There are a lot of issues that have all been carefully considered that prevent the industry from growing. The research also contains a market strategic analysis. It includes thorough market information.