Digital Fitness Market Size, Share, Growth, And Industry Analysis, By Type (Hand Wear, Leg Wear, Head Wear and Others), By Application (Commercial and Household), Regional Forecast to 2028

Report Overview

• 

• Request a Free Sample to learn more about this report

The global digital fitness market size was USD 9.59 billion in 2022. The global COVID-19 pandemic has been unprecedented and staggering, with the digital fitness market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. As per our research, the market is expected to reach USD 26.55 billion in 2028, exhibiting a CAGR of 18.5% during the forecast period. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The capacity to successfully and efficiently employ technology to accomplish one's professional and personal objectives is referred to as digital fitness. Navigating digital tools and platforms, communicating clearly online, and remaining secure and safe while utilizing technology are all part of this. Fitness also includes the capacity to control one's time, focus, and concentration in one's digital life, in addition to technical abilities.

For a variety of reasons, the fitness sector is expanding. The rising usage of technology on a daily basis is one factor. It is becoming more and more crucial to be able to use advanced technologies efficiently and effectively as an increasing number of people work, educate, and communicate online. Furthermore, it's critical to have the knowledge and abilities required to use these tools effectively as they evolve and become increasingly interwoven into all facets of life. Additionally, the COVID-19 pandemic hastened the digitalization of several firms and the demand for individuals who are digitally fit and able to adjust to remote and virtual work/education. These elements together explain why fitness services and programmes are becoming more and more popular.

COVID-19 Impact: Need to be Technologically Active Led to the Rapid Adoption of Online Platforms

In the electronic fitness community, the COVID-19 epidemic had a big effect. The increase in the requirement for employees to be technologically active in order to be effective and efficient in these new contexts was among the most noticeable effects, along with the move to working remotely and web - based learning. People had to learn how to utilize emerging innovations to stay in touch and involved as a result of the rapid adoption of online platforms by many companies and organizations. Additionally, on account of the pandemic, many people were spending more time at home and were given more opportunities to use technology. This led to a rise in screen time. In general, the pandemic has brought attention to the value of digital fitness and has encouraged the market's expansion.

Latest Trends

"Growing Popularity of VR/AR as they Provide Interactive and Immersive Encounters "

As they provide interactive and immersive encounters that can make fitness training more enjoyable and effective, virtual and augmented reality (VR/AR) are growing in popularity in the world of digital fitness. Fitness and gym equipment based on VR is currently being developed by various businesses, including Black Box VR and VirZOOM. This is just one illustration of the current advancements in the fitness industry; the sector is evolving and expanding quickly, with new trends and ideas appearing frequently.

Segmentation

• 

• Request a Free Sample to learn more about this report

• By Type Analysis

According to type, the market can be segmented into Hand Wear, Leg Wear, Head Wear and Others

• By Application Analysis

Based on application, the market can be divided into Commercial and Household

Driving Factors

"Increase in Technology Adoption has Given Rise to Technological Breakthroughs"

People are growing more dependent on online tools and platforms for both professional and personal pursuits as technology is used more frequently in daily life. As a result, there is now a growing demand for digital expertise. More immersive and individualized fitness programs are now possible thanks to technological breakthroughs including 5G technology, AI, and machine learning. This factor is promoting the digital fitness market growth during the forecast time frame.

"Rising Health Consciousness is Growing the Need for Ease and Customization "

The sector is expanding as a result of people's rising health consciousness and desire to find ways to enhance their general wellness and fitness. The demand for ease and customization is growing along with this. The desire for customized fitness programmes that are made to match each person's specific requirements, objectives, and preferences is on the rise. People may now easily access fitness equipment and material, measure their progress, and get feedback thanks to the convenience and accessibility of digital fitness solutions.

Restraining Factors

"Limited Understanding of Technology and Lack of Awareness are Factors Hinder the Growth of the Sector"

The benefits of online fitness solutions may go unnoticed by some people, who may even be uninformed of their presence. As a result, reaching potential clients may be challenging for businesses. Additionally, some people might be unable to use fitness solutions to their full potential due to a lack of technological know-how or expertise. Overall, the digital market is still developing, and as the solutions and technology advance, it's possible that these obstacles will be handled and removed.

Regional Insights

• 

• Request a Free Sample to learn more about this report

"High Levels of Technology Adoption and Developed Healthcare System Contribute to the Regional Market Expansion"

Although there is a global increase in the fitness industry, North America is currently regarded as having the largest and most widely adopted market. There is a considerable need for digital solutions in the region on account of the high level of technology adoption and the abundance of tech-savvy people there. The region also has a developed healthcare system and a sizable population who are health-conscious, which has contributed to the market's expansion. All these factors are propelling North America to hold the largest digital fitness market share as compared to the other regions.

Key Industry Players

"Key Players Focus on Developing Various Apps to Appeal to a Larger Audience "

In the digital fitness sector, there are a number of significant participants, each with unique offerings and business models. Contenders provide individualized coaching, health programmes, workout apps, and apps for mindfulness and meditation to increase their customer base and stay ahead of their competitors. There are only a few illustrations of the major market players. There are other additional businesses and startups active in the sector, each with distinctive products and marketing approaches.

List of Market Players Profile

• Fitbit (U.S.)
• Garmin (U.S.)
• Apple (U.S.)
• Samsung Electronics (South Korea)
• Adidas (Germany)

Report Coverage

This report covers the digital fitness market. The CAGR expected to be in during the forecast period, and also the USD value in 2022 and what it is expected to be in 2028. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.