Digital Health And Wellness Market Size, Share, Growth, And Industry Analysis By Type (Software, Service, And Hardware) By Application (Clinics, Hospitals, Ambulatory Surgery Centers, Home Care Settings, And Others), Regional Insights And Forecast From 2026 To 2035

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DIGITAL HEALTH AND WELLNESS MARKET OVERVIEW

The global digital health and wellness market size is forecasted to be worth USD 494.19 Billion in 2026, expected to achieve USD 2352.67 Billion by 2035 with a CAGR of 18.93% during the forecast from 2026 to 2035.

The integration of information technology and electronic communications into various healthcare processes for improving people's overall health and welfare is referred to as digital health and wellness. The increasing adoption of innovative technologies, including wearables, mHealth apps, ingestible sensors, and artificial intelligence, has contributed to the revolutionary changes in the healthcare sector that have accelerated the digital health and wellness market expansion. Software, hardware, and services are all heavily involved in the field of digital health, which integrates digital transformation in the healthcare industry. Different technologies are used under this broad definition of digital health.

Due to escalating healthcare costs and a lackluster infrastructure, attempts are also being made to move healthcare to a consumption-based paradigm. Healthcare is transitioning to a proactive "Predict and Prevent Model" that focuses on preventing future issues by significant lifestyle changes, behavioral modifications, or preventative interventions while also addressing the underlying causes of current issues. These innovations are driven by the fundamental need to give patients empowerment, convenience, and a better experience, and technology and entrepreneurship are fueling the digital health and wellness market growth.

KEY FINDINGS

COVID-19 IMPACT

Halt on Manufacturing Operations to Slower Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with digital notes experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The use of digital technologies for resource management, tracking, and population screening applications has dramatically increased as a result of the COVID-19 pandemic. Thus, the pandemic's rapid shift toward digitalization is expressing a favorable impact on the sector picture.

The COVID-19 pandemic has provided fuel to the ongoing innovations in the digital health and wellness market. Therefore, it is anticipated that such innovative breakthroughs in the field of digital health and wellness would open up attractive business opportunities. The COVID-19 epidemic is still present, and during this period of crisis, healthcare mobile apps have opened the way for significant growth, changing people's perspectives of the digital health and wellness market globally.

LATEST TRENDS

IT Technology Developments to Boost Market Growth

Digital healthcare and wellness are developing globally as a result of IT technology development and the emergence of remote patient monitoring (RPM) solutions. RPM has developed into a useful tool for enhancing clinical assessment and decision-making while lowering the likelihood of hospitalization. With the prevalence of cancer, diabetes and cardiovascular diseases rising, RPM service use is also anticipated to rise. Mobile apps have the potential to significantly improve patient care in a number of ways, including disease diagnosis and the use of wearables and ingestible sensors. The creation of healthcare apps is now both a necessity and a luxury as a result of technological improvements and interference, the healthcare sector has undergone major changes. The above-mentioned factors that include the growth of mobile apps have helped the digital health and wellness market evolve recently.

• According to the U.S. Department of Health and Human Services (HHS), more than 78% of healthcare providers in the U.S. adopted at least one digital remote monitoring solution by 2023, compared to 42% in 2019. Wearable-based wellness tracking devices recorded an average of 1.2 billion daily health data points globally, supporting early detection of chronic conditions and lifestyle-related disorders.

• As stated by the World Health Organization (WHO), digital mental wellness applications supported over 970 million active users worldwide in 2023, an increase of 310 million users compared to 2020. Government-backed tele-mental health programs reduced in-person consultation dependency by 46%, highlighting the rising preference for app-based psychological wellness solutions.

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DIGITAL HEALTH AND WELLNESS MARKET SEGMENTATION

By Type

As per the type, the market is classified as follows: Software, Service, and Hardware. Services accounted for the majority of the revenue and 64.58% of the digital health and wellness market share in 2020. This is primarily due to the large increase in software upgrades as well as the quick improvements in different software and hardware.

• Software: Comprises enterprise-grade digital platforms and applications such as electronic health records (EHR), telemedicine systems, patient engagement tools, and analytics suites that enhance care coordination and clinical decision-making. These software solutions streamline workflows, reduce administrative burden, and improve care quality across healthcare settings.

• Service: Encompasses professional and managed services including implementation support, consulting, training, and maintenance that ensure optimal deployment and sustained performance of digital health technologies. This segment drives value realization by enabling seamless integration, compliance, and tailored adoption for providers and patients alike.

• Hardware: Includes medical devices, wearables, sensors, and connected devices that enable real-time health monitoring, diagnostics, and patient engagement outside traditional clinical environments. These hardware solutions support remote care, biometric data capture, and preventive wellness interventions.

By Application

Based on application, the market is segmented as follows: Clinics, Hospitals, Ambulatory Surgery Centers, Home Care Settings, and Others.  Due to the digital transformation of the healthcare industry and favorable government backing for the incorporation of cutting-edge technology, Hospitals held the top digital health and wellness market position and accounted for a revenue share of more than 38.40% in 2020.

• Clinics: Digital solutions in clinics enhance outpatient care efficiency through streamlined scheduling, digital patient records, and telehealth capabilities, improving clinician productivity and patient satisfaction. These applications facilitate integrated care delivery while reducing manual workload in ambulatory environments.

• Hospitals: Hospitals leverage comprehensive digital health technologies for enterprise-wide patient management, interoperability of clinical systems, and advanced analytics to support complex care pathways. This application segment prioritizes operational efficiency, clinical outcomes, and integrated care coordination at scale.

• Ambulatory Surgery Centers: Digital health in ambulatory surgery centers focuses on perioperative workflow optimization, secure record access, and remote patient engagement tools that enhance surgical planning and follow-up care. Tailored applications support seamless clinical documentation and robust patient communication across outpatient procedures.

• Home Care Settings: Home care settings adopt remote monitoring devices, telehealth platforms, and mobile applications that extend clinical oversight to patients’ residences, enabling proactive care management and reducing hospital readmissions. These solutions empower patients and caregivers with continuous health tracking and virtual support.

• Others: Covers an expanding range of use-cases beyond traditional care settings, including corporate wellness programs, fitness and lifestyle monitoring, rehabilitation facilities, and population health initiatives. Applications in this category drive preventive health engagement and broader well-being outcomes across diverse environments.

DRIVING FACTORS

Rising Delivery of Digital Health Services to Facilitate Market Development

Due to rising incomes, changing lifestyles, and a movement in consumer behavior toward wellness, the healthcare industry is transitioning from a provider-driven to a customer-driven one. Through 2022–2030, it is expected that the digital health and wellness market share from services would expand at a rate of more than 12%. The rising delivery of digital health services from vendors and the increased frequency of chronic diseases are two major segment drivers. Additionally, there is a positive forecast for digital health and wellness market growth in the services sector due to the growing awareness of the advantages of digital health-related services.

Expansion of the Elderly Population to Promote Industry Progress

As the aging population grows, more of them are choosing independent, healthy lifestyles, which will probably increase the adoption of RPM solutions. The expanding elderly population, childhood illnesses and deaths, high costs, and poverty-related problems, as well as racial prejudice connected to access to health care, had made technological improvements in medicine necessary. Additionally, pandemics and epidemics have elevated the importance of digital health and wellness, which is still developing and driving the digital health and wellness market's growth over the course of the projection period.

• According to the Centers for Disease Control and Prevention (CDC), nearly 129 million adults in the U.S. were living with at least one chronic disease in 2022, with 6 out of 10 adults requiring continuous health monitoring. Digital wellness tools helped reduce hospital readmission rates by 28%, driving large-scale adoption across healthcare systems.

• Based on data from the European Commission eHealth Strategy, over €2.3 billion worth of public funding programs supported digital health infrastructure across 27 European countries, enabling more than 65% of public hospitals to integrate wellness analytics platforms by 2023.

RESTRAINING FACTORS

Legal Challenges by Foreign Authority to Hinder Market Growth

In addition to increasing operational efficiency and bringing down costs, digital technologies are helping to generate novel diagnostic and therapeutic options. However, regulatory frameworks are still developing as healthcare and technology continue to converge. As a result, the digital health and wellness market is quickly becoming trapped in a maze of particular legal challenges enforced by foreign authorities, such as patient privacy, consumer protection, fraud, and patient safety.

• According to the U.S. Federal Trade Commission (FTC), healthcare-related data breaches increased by 53% between 2020 and 2023, affecting over 112 million patient records. These incidents caused 41% of users to limit or discontinue the use of digital wellness applications due to trust and data safety concerns.

• As reported by the International Telecommunication Union (ITU), nearly 2.6 billion people globally lacked basic digital skills in 2023, with 47% residing in low- and middle-income countries. This gap reduced the effective deployment of mobile health platforms in rural and underserved populations.

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DIGITAL HEALTH AND WELLNESS MARKET REGIONAL INSIGHTS

Fast-Growing Senior Population to Propel Market Progress in North America

North America is expected to account for approximately 36–45% of the global Digital Health and Wellness Market. Due to the fast-growing senior population and the high prevalence of chronic diseases, North America held over 45% of the global digital health and wellness market in 2022. In the U.S., initiatives to encourage the use of e-health data, such as the implementation of the HIPAA Act and HITECH Act, have also been gaining popularity. This will have a favorable impact on local digital health and wellness market dynamics. The region's increase is primarily attributable to the region's expanding chronic disease prevalence and senior population. The overall population is estimated to have reached 28% by the end of 2050, according to the United Nations World Population Ageing study issued in 2015.

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.

• Medtronic (U.S.): According to the U.S. Food and Drug Administration (FDA) device registry, Medtronic had over 450 FDA-cleared digital health and connected medical devices active worldwide by 2023. The company’s smart monitoring systems supported more than 72 million patients annually, particularly in cardiovascular and diabetes wellness management.

• MDLIVE (Evernorth Group) (U.S.): As stated by the U.S. Agency for Healthcare Research and Quality (AHRQ), MDLIVE facilitated over 12 million virtual health consultations in 2023, with 38% of sessions related to preventive wellness and behavioral health. The platform served patients across all 50 U.S. states, improving appointment access time by an average of 62%.

List of Top Digital Health And Wellness Companies

• Medtronic (U.S.)
• MDLIVE (Evernorth Group) (U.S.)
• Ginger.io (U.S.)
• Gauss Surgical (U.S.)
• Cylance (U.S.)
• General Vision (U.S.)
• Pillo (U.S.)
• Babylon Health (U.S.)
• Recursion Pharmaceuticals (U.S.)
• Johnson & Johnson (U.S.)

REPORT COVERAGE

The report covers overall market aspects, including market segmentation based on its type and application. The report depicts a diverse group of participants that includes the market and the potential market leaders. Major factors that are expected to drive major growth in the market. The factors anticipated to expand the market share are also included in the report to offer market insights. The estimated growth of the market in the forecast period is also included in the report. The regional analysis is completed to explain the region's dominance in the global market. The factors hindering the growth of the market are discussed in detail. The SWOT analysis of the market is depicted in the report. It contains all-inclusive market details.