Digital Terrestrial Television (DTT) Market Size, Share, Growth and Industry Analysis by Type (HDTV, SDTV, and, LDTV) By Application (Household, and, commercial), Regional Insights, and Forecast 2024 To 2031

Updated On: 08 April 2024

Digital Terrestrial Television (DTT) Market Report Overview

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The global digital terrestrial television (DTT) market size was USD 26500 million in 2021 and is projected to touch USD 45242.86 million by 2031 with a CAGR of 5.2% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Digital terrestrial television (DTT) is a modern as well as an advanced broadcasting technology that helps in transmitting television signals over the airwaves that too in a digital format. With the assistance of DTT viewers can get access to improved picture and sound quality compared to analog signals. DTT also has a unique feature that allows for more channels to be transmitted within the same frequency band, providing a wider range of programming options.

With the transition to DTT, viewers can enjoy several major benefits which include interactive features, such as electronic program guides and digital text services. This technology is playing an important role in revolutionizing the television industry. These factors contribute in the growth and development of Digital Terrestrial Television (DTT) market share.

COVID-19 Impact: Surge in Television Viewership During Pandemic Increased Market Growth

The pandemic of COVID-19 created a lot of difficulties for the markets to operate. As the infectious coronavirus was spreading at a very rapid pace many restrictions on public gatherings and stay-at-home measures were taken. As a result, there was a surge in television viewership as people sought entertainment and information from the safety of their homes.

This had a positive impact on the market growth and development. This led to an increased demand for Digital Terrestrial Television (DTT) services, because viewers were highly reliable on free-to-air channels. DTT infrastructure proved resilient, delivering uninterrupted programming and serving as a vital communication tool during the crisis. Therefore, during the pandemic the DTT industry experienced a surge in the demand due to the prevalence of favorable factors.

LATEST TRENDS

"Transition from HD to UHD to Increase Market Growth"

Digital Terrestrial Television (DTT) market is experiencing many revolutionary trends and transitions. Recently, there has been a transition from high-definition (HD) to ultra-high-definition (UHD) broadcasting. UHD TVs have become affordable because of which broadcasters are able to offer UHD content over DTT platforms. The picture quality is very high.  Along with this, there has been an integration of DTT with internet-based services which is enabling hybrid broadcasting.

Because of this, viewers are able to access on-demand content, catch-up TV, and interactive features through their DTT receivers. Several new advancements are being made in compression technologies like HEVC (High-Efficiency Video Coding). All of these are considered to be the latest trends in the market.

Digital Terrestrial Television (DTT) Market Segmentation

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• By Type:

The market can be divided on the basis of type into the following segments:

HDTV, SDTV, and, LDTV. The HDTV segment is anticipated to dominate the market during the forecast period.

• By Application:

Classification based on application into the following segment:

Household, and, commercial. The household segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Better Performance of DTT Compared to Analog Broadcasts to accelerate Market Growth"

A lot of factors are positively influencing the growth and development of the market. One significant factor is the increasing need for a more efficient use of limited frequency spectrum. DTT comes to the rescue in this situation as it allows multiple channels to be transmitted within the same bandwidth, optimizing spectrum resources. DTT receivers and compatible TVs are made affordable due to which they are being adopted by many people.

 People are putting forth demand for high-definition and ultra-high-definition content which is further driving the market share. When compared to analog broadcasts DTT services provide better picture and sound quality. There are many government initiatives and policies that are promoting the digital switch over to DTT. All of these factors are propelling the market growth.

"Strict Regulatory Mandates in Many Countries to Switch to DTT to Propel Market Growth "

Along with the factors that were mentioned earlier a lot of other factors are driving the growth and popularity of Digital Terrestrial Television (DTT). There are many regulatory mandates in most of the countries that make the transition from DTT to analog compulsory. Governments have implemented policies and set deadlines for the switch-off of analog signals, compelling broadcasters and viewers to embrace DTT.

Along with this DTT, provides a wider range of channels and programming options when compared to the old, traditional analog broadcasts. DTT is highly convenient and cost-effective. There is no need for subscriptions or additional equipment’s. DTT is revolutionizing the television and communication sector. All of these factors are fueling the Digital Terrestrial Television (DTT) market growth.

RESTRAINING FACTOR

"Need for Infrastructure Upgrades in Many Regions to Decrease Market Growth"

Digital Terrestrial Television (DTT) offers numerous benefits. However, they also certain disadvantages that can impede market growth.  There is a need for infrastructure upgrades and investments can be a barrier for broadcasters. This problem is much more prevalent in remote areas. There is a lot of cost that is involved in transitioning from analog to digital transmission, including equipment, licensing, and network infrastructure.

 Another limitation is that availability and quality of DTT coverage can vary across different regions. This can cause many discrepancies in access and reception. Lastly, the evolving landscape of media consumption habits and the shift towards on-demand content may challenge the traditional linear broadcasting model associated with DTT. All the above-mentioned factors can bring down the market growth and reduce their widespread adoption.

Digital Terrestrial Television (DTT) Market Regional Insights

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"Europe to Dominate Market in Upcoming Years"

The leading region in terms of Digital Terrestrial Television (DTT) adoption and infrastructure is Europe. There are several favorable factors that are prevalent in this region which contribute towards the rapid growth and development of the market here.  European countries have been at the forefront of the digital switchover, with many successfully transitioning from analog to digital broadcasting.

 The European Broadcasting Union (EBU) is playing a very significant role in promoting DTT as well as harmonizing standards across the region. Many countries in Europe like the United Kingdom, Germany, France, and Italy all have robust DTT networks with extensive coverage and a wide range of channels. All of these factors have made Europe an emerging leader in the market.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Humax (South Korea)
• Huawei Technologies (China)
• Kaonmedia (South Korea)
• Technicolor (France)
• Advanced Digital Broadcast (Switzerland)
• Sagemcom (France)
• Samsung Electronics (South Korea)
• ARRIS (U.S.)
• EchoStar (U.S.)
• Intelsat (Luxembourg)
• Sentech (South Africa)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations.