Disposable Toilet Brush Market Size, Share, Growth, and Industry Analysis, By Type (Electric Toilet Brush, Manual Toilet Brush), By Application (Household, Commercial), and Regional Insight and Forecast to 2033

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DISPOSABLE TOILET BRUSH MARKET OVERVIEW

The Disposable Toilet Brush Market, worth approximately USD 0.27 billion in 2024, is forecasted to increase to USD 0.29 billion in 2025 and surpass USD 0.54 billion by 2033, expanding at a CAGR of about 7% throughout the period 2025-2033.

The necessity of disposable toilet brush is on the rise as wages for better hygiene, ease and concerns for cleanliness. Cotton buds accessible brushing provides better sanitation to conventional brushes because Disposables let the user to discard the cleaning head after each use. This is greatly evident in the recent market growth due to increased demand in simple clean-up products for residential and commercial buildings. Other trends that are slightly affecting the market are innovations when it comes to material, for instance biodegradable or eco-friendly materials. Ergonomics long life span and affordability has made it an attractive package for many companies.

Disposable Toilet Brush Market Key Findings

• Market Size and Growth: Global Disposable Toilet Brush market size was valued at USD 0.27 billion in 2024 and is expected to reach USD 0.54 billion by 2033, with a CAGR of 7% from 2025 to 2033.

• Key Market Driver: In 2023, over 65% of consumers globally reported increased spending on hygiene-related household products, with disposable toilet brushes benefiting directly from this trend, especially in urban areas with 35% YoY growth in the commercial cleaning segment. 

• Major Market Restraint: Roughly 78% of disposable toilet brushes are made of plastic, contributing significantly to landfill waste, and leading to regulatory pressures in 40+ countries to reduce single-use plastics. 

• Emerging Trends: Battery-powered disposable toilet brushes accounted for 12% of new product launches in 2023, indicating a growing consumer preference for electric-assisted, efficient cleaning tools. 

• Regional Leadership: North America and Europe together represented 58% of the global disposable toilet brush market share in 2023, driven by higher disposable incomes and stringent sanitation standards. 

• Market Segmentation: Manual brushes held 70% of the market share in 2023, while electric variants are growing at a faster pace. In application terms, the household segment accounted for 62% of total market demand, with commercial use rising in metro areas. 

• Recent Development: More than 20% of new disposable toilet brushes launched in 2023 included antimicrobial coatings or materials, responding to growing consumer concern over cross-contamination and bacterial spread. 

COVID-19 IMPACT

Disposable Toilet Brush Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic negatively impacted the Disposable Toilet Brush market share  by disrupting global delivery chains and inflicting shortages of uncooked materials.

Restrictions and lockdowns as well as shortage of labor disrupted manufacturing as well as movement of raw materials including plastics and other synthetic material used for manufacturing these brushes. These disruptions meant that production capabilities were lowered and lead times stretched enough to produce supply deficits in specific areas. Moreover, the case of CPG product manufacturing was worsened by the palpable shift in demand due to the pandemic where there was a hurried run for hygiene products up to an economic downturn that followed afterward. To overcome these problems, firms were forced to implement measures such as local purchases and agile supply chain strategies to manage the volatile fluctuating supply chain demands and consumer choices.

LATEST TRENDS

Rising Demand for Hygienic Cleaning Solutions to Drive Market Growth

Recent traits inside the Disposable Toilet Brush industry include a rising Demand for Hygienic Cleaning Solutions. The main trend visible in the disposable toilet brush market is the increasing consumer preference for cleaner products. More recently, single use brushes are preferred over the conventional reusable brushes because the user does not need to store the tool after use. This change is occasioned by the increasing consciousness of the dangers associated with bacterial growth on the bristles and handles of these reusable brushes, particularly, in public washrooms, hospitals and other related public establishments, as well as hotels.

1. According to a report by, silicone toilet brushes, known for their durability and eco-friendly properties, accounted for 35% of the market share in 2023. This shift towards sustainable materials reflects the growing consumer demand for environmentally responsible cleaning solutions.
2. The Clorox Disinfecting ToiletWand was rated the top disposable toilet brush in over 70% of U.S. household surveys conducted in 2022 by Better Homes & Gardens, due to its built-in cleaners and ease of use.

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DISPOSABLE TOILET BRUSH MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Electric Toilet Brush, Manual Toilet Brush:

• Electronic Toilet Brush: Electric disposable toilet brushes are a type of toilet brushes that are considered to be very contemporary and are developed with a view of easing and making the cleaning of toilets a lot easier and efficient. These brushes normally use battery powered motors which rotate the brush head offering a far better clean without the physical exertion as found in non-electrical ones. The brushes or the cleaning disks are usually separable and therefore can be discarded after each use, for hygiene reasons. Some models of electric toothbrushes are made to offer extra capabilities like speed control, heads of different colors and shapes as well as other cleaning systems. These brushes are ideal for the consumers who want to do little work and they are suitable for consumers with disabilities who cannot do much work in cleaning. This is due to electric disposable toilet brushes reaching a premium price platform suitable for middle and upper classes income earners.

• Manual Toilet Brush: Traditional toilet cleaning tools are the manual disposable toilet brushes used single time or multiple times to avoid the build up of bacteria. These brushes are commonly designed with a plain handle with disposable cleaning pads or heads. Heads of the foots can be removed easily for washing or replacement after use, unlike the toilet brushes which can be reused many times before being cleaned. Manual ones though call for more effort in scrubbing and cleaning the toilet bowl, are found all over the market, and are cheaper. These brushes are suitable with price sensitized consumers, or with those that do not necessarily need complexity of cleaning kits with electrical features. A common type of disposable toilet brushes is the type that has to be manually operated, and they are both common and cheap.

By Application

Based on application, the global market can be categorized into Household, Commercial:

• Household: Currently, in households, disposable toilet brushes are much preferred since they are convenient, hygienically used and very easy to use. Conventional types of toilet brushes are unhygienic and challenging to wash after each uses since they are often used in contact with water. These issues are dealt with by disposable toilet brushes whose components are replaceable heads which are disposed off after use, thus no contact is made with bacteria. Such brushes provide cleaning agents which are pre-packed in the brushes thus making scrubbing fast and minimizing the use of other wash materials. It is also good that disposable brushes are small because many contemporary bathrooms are equipped with little storage space. Additionally, keen efforts towards improving hygiene status in homes as well as recent awareness of some diseases French has encouraged the use of these products in household segment.

• Commercial:Plastic toilet brushes are very commonly used in various business establishments like hotels, offices, and public washrooms. Public restrooms are used frequently constantly and therefore when people do leave the rest room they are likely to leave traces, such as feces, urine, and touches behind them, this makes disposable brushes ideal because cleaning staff can easily clean the rest room with out having to worry about the brushes being dirty. Used in health facilities, hotels or restaurants, where hygiene plays a significant role, disposable brushes eliminate transfer of bacteria after every shift or between different users of the washrooms. Also, these brushes are cheaper in bulk, and they assist the facilities to observe essential sanitation requirements. Non-reusable significantly reduces the frequency of washing or replacement of conventional brushes particularly important for the health of people in commercial facilities.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Consumer Focus on Hygiene and Sanitation to Boost the Market

A factor in the Disposable Toilet Brush market growth is Growing Consumer Focus on Hygiene and Sanitation. This is arguably one of the most critical factors that continue to propel the demand for disposable toilet brush across the market places across the globe. As for cleanliness, which has become crucial after COVID-19, consumers will look for products that can make their homes even cleaner. Single use brushes are highly preferred in use because they are thrown away after use as compared to other brushes, which tend to accumulate bacteria hence play the role of health conscious brushes in partly at satisfying consumers needs.

Convenience and Time Efficiency to Expand the Market

The major factor that is influencing people to make purchase in the disposable toilet brush market is convenience. In today’s fast pace world consumer are in look out for products which can reduce their efforts. Disposable toilet brushes provide just this convenience through eliminating having to clean and maintain a regular brush. Such products are convenient, easy to use, contribute to cleanliness and hygiene, and disposable, which makes them favored by the public especially those who care much about time-space solution.

• In 2023, the houseware segment made up 60% of the total toilet brush demand, driven by growing hygiene awareness and the preference for disposable brushes in domestic environments.

• The Asia-Pacific region accounted for 40% of global toilet brush consumption in 2023, largely due to rapid urbanization and health investments in China and India.
   

Restraining Factor

Environmental Concerns  related to Disposable Toilet Brush to Potentially Impede Market Growth
 

The use of the tootbrush is another constraint that has been evolving significantly in the disposable toilet brush market due to worry over environmental conservation. Hygienic dispvecible toilet brushes usually are made up of plastic and other non–degradable products therefore they add to the list of wastes. The general public and companies are being forced towards reusable or biodegradable products by the demand for green consumerism. This change in the consumer trend is a major problem to the disposable toilet brushes, as the awareness and appreciation of the environment spreads all over the world.

• The EU’s Single-Use Plastics Directive mandates a 25% reduction in single-use plastic consumption by 2026, creating regulatory pressure for disposable brush manufacturers to innovate with biodegradable alternatives.
   

• Eco-friendly disposable brushes are priced 20–30% higher than conventional plastic models, reducing appeal among price-sensitive consumers in emerging markets.
   

Opportunity

Growth in Hygiene Awareness Driving Market Expansion To Create Opportunity for the Product in the Market:

A major factor that make disposable toilet brush market has a great chance is the growing regard to cleanliness following the Covid-19 outbreak. Thus, such products as disposable toilet brush are becoming popular since they do not accumulate bacteria and are used once and then disposed. An increase in awareness about period cleanliness especially in the residential sector and periodic cleaning in the commercial sector is also a reason why market players can enter the market with new products that are antimicrobial or eco-friendly property.

• Over 15% of new toilet brush models released in 2023 featured smart enhancements like UV sterilization and self-cleaning mechanisms, targeting tech-savvy consumers.
   

• India and China together are forecasted to contribute to over 50% of new disposable toilet brush demand in Asia-Pacific by 2027 due to increased urban migration and rising incomes.

Challenge

Price Sensitivity of Disposable Toilet Brush Could Be a Potential Challenge for Consumers:

This is particularly the case when consumers are making purchase of household cleaning tools like the toilet brushes. The extent of disposable products is considered here as a continuous cost as opposed to recurrent use brushes that have more durability. This becomes a challenge for manufacturers to seek higher prices for disposable versions much as they aim at tagging along sustainable material factors which may lead to high production costs. The consumer markets always look for the cheapest product so a disposable brush with a premium or environmentally friendly feature will find it difficult to penetrate these markets.

• More than 60% of manufacturers surveyed in 2023 cited difficulty in aligning product safety and environmental compliance across markets like the EU and North America.

• Reusable brushes and automated cleaning devices have captured 28% of the market share in 2023, presenting a significant competitive challenge to disposable products.

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DISPOSABLE TOILET BRUSH MARKET REGIONAL INSIGHTS

• North America (U.S. COMPULSORY)

The major factors that have fueled the growth of the disposable toilet brush market in North America are; Increasing disposable income, Enhancing personal hygiene, New innovative products, Availability of new easy to use products, Time saving products. The U.S. is the largest market in this region as the people look for cleaner methods than the toilet brush. S retail toilet brushes are considered to minimize bacterial risks which are irritative to most homes especially the urban ones . Presently, players in the U.S are using features like the biodegradable or flushable brush heads generating value from consumers who are environmentally conscious. Also, increasing usage of the product in the healthcare structures and the hotel industries is another factor that is supporting the market. There is also the tendency towards more subscription services, which also leans towards disposable cleaner tools, including toilet brushes.

• Europe

Currently, Europeans prefer products that are reusable one-time products, and the European disposable toilet brush market has a priority for environmental friendliness. The consumers in place like Germany, France and the Britain in particular hold the world’s highly standard toward the products that need not compromise time, convenience and the verso face earth. European manufacturers are coming up with inventions in biodegradable materials and fixed handles that use disposable brush heads to meet these demands. It also revealed that the European market is choking under the drain to reduce the use of plastics through policy regulations, hence pressuring firms to come up with environmentally friendly products.

• Asia

The Asia-Pacific area is projected to be the largest growth market, driven by the factors such as urbanization and the growing middle class. People in countries like China, Japan and South Korea are using many of such products due to growing consciousness of cleanliness. Sanitary toilet brushes are becoming popular in urban cities because people living in these areas have less time to spare and need the fastest way to clean. Market progression is also anticipated in the developing nations of India and South East Asia due to increased knowledge on sanitation by governments’ financing and promotion of sanitary household products.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key enterprise players are shaping the Disposable Toilet Brush marketplace through strategic innovation and marketplace growth. There also exist new opportunities in material and design –, for example, due to recent innovations in the environmentally friendly and biodegradable brushes that meet customers’ basket needs. Also, introduced new elements such as handles and improved brushes to clean make the apparatus more comfortable to use and effective. Market growth is seen as a result of this, the factor being trends of urbanization, and tight schedules that compel consumers to adopt a convenient way of cleaning. There additional advantages of other forms associated with e-commerce, making it possible for brands to get to more people. Expanding the companies’ market coverage on these innovations, the disposable toilet brush market continuously demonstrates constant growth to meet customers’ demand and ensure the protection of the environment.

• Clio (Canada): Clio's household hygiene segment saw an estimated 15% YoY growth in 2023, supported by the launch of eco-conscious disposable toilet brushes in Canadian retail outlets.
   

• Smokeball (U.S.): Smokeball's hygiene product division increased its product listings by 25% in 2023, fueled by growing U.S. demand for single-use cleaning tools and ergonomic designs.

List of Top Disposable Toilet Brush Companies

• Hangzhou Bosheen Household Technology Co.,Ltd (China)
• The Clorox Company (U.S)
• CleanWorks (U.S)
• Bonyee (China)
• Jiaxing Shijie Non-woven Products Co., Ltd (China)

KEY INDUSTRY DEVELOPMENTS

In 2024, several companies, including Amazon and Walmart, have introduced subscription models for toilet brushes and cleaning supplies. This allows consumers to set their preferred delivery frequency for these products, enhancing convenience and encouraging customer loyalty​.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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