Diver Assistance System (DAS) Market Size, Share, Growth, and Industry Analysis, By Type (Adaptive, Cruise Control (ACC), Lane Departure Warning (LDW) System, Park Assist, Blind Spot, Detection, Others), By Application (Passenger Cars, Light Commercial Vehicles (LCVs), Heavy Commercial Vehicles (HCVs)), and Regional Forecast to 2028

Updated On: 29 April 2024

REPORT OVERVIEW

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The global driver assistance system (DAS) market size was 28.24 billion in 2021. As per our research, the market is expected to reach USD 85.11 billion by 2028, exhibiting a CAGR of 16.6% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, driver assistance system (DAS) experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The driver assistance system (DAS) represents a device that aids in speed, steering, and braking control for drivers of motor vehicles. Features including adaptive speed control, blind spot tracking, lane change warning, and automated emergency braking are examples of DAS features. The usage of DAS can contribute to increased road safety by lowering the probability of accidents brought on by human error.

This assistance, are technologies that increase the safety of motor vehicle travel by automating, enhancing, or modifying part or all of the duties involved in driving a vehicle. Driving is made more enjoyable and simple with the help of driver assistance, which also improves vehicle and traffic safety. While some technologies aid in driving, others, including lane departure and tiredness detection, warn the driver of mistakes or dangers. Driver assistance may additionally pertain to other driving activities including navigation, route planning, and obstacle detection in addition to vehicle control. The rise in the application of the service mostly in commercial vehicles and passenger vehicles will boost up the market expansion.

COVID-19 Impact: Supply and Isolation Limitations to Deplete Market Advancement

Supplies have almost completely disappeared due to the worldwide lockdown, and the most basic mobility of needs has decreased by more than 25%. Production, retail, public services, recreational activities, media, the transportation sector, and tourism are among the primary industries that are more severely impacted by lockdown than the healthcare system. Owing to the fact the driver assistance market services were also impacted due to the sudden lockdown and isolation limitations. Hence, during the forecasted timeframe the market is predicted to rise at a rapid pace owing to the technological advancements.

LATEST TRENDS

"Passenger Automobile to Stimulate Market Development "

Over 60.0% of the market in 2019 was made up of passenger automobiles, and this dominance is predicted to persist throughout the projection period. Driver assistance systems are expected to become more prevalent in passenger automobiles, which will probably be a major component in the driver assistance system (DAS) market expansion. In addition, it is anticipated that rising consumer demand for cutting-edge safety features including lane departure warning and blind-spot recognition will further fuel industry growth in the years to come. In terms of revenue, it is predicted that the market for heavy commercial vehicle would grow at a higher CAGR between 2022 and 2030 as a result of growing use in sectors including logistics and public transportation.

SEGMENTATION

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• By Type

Based on type; the market is divided into adaptive cruise control (ACC), lane departure warning (LDW) system, park assist, blind spot detection, others

Adaptive cruise control (ACC), is the leading part of the type segment.

• By Application

Based on the application; the market is divided into passenger cars, light commercial vehicles (LCVs), heavy commercial vehicles (HCVs)

Passenger cars is the leading part of the application segment.

DRIVING FACTORS

"Growing Popularity of Lane Departure Warning to Aid Market Expansion "

Driver assistance systems including the lane departure warning (LDW) system can help identify when a car is drifting from its lane and warn the driver. When the car starts to veer off its lane, it uses a video camera or additional sensors to monitor the lane markers on the road and issues visual, audible, or tactile warnings. Lane departure warning (LDW) systems are intended to lessen the possibility of crashes brought on by unintended lane changes. Therefore, owing to the above-mentioned fact the growing popularity of lane departure warning (LDW) will boost up the driver assistance system (DAS) market growth

" Blind Spot Detection to Foster Industry Progress "

A vehicle's driver assistance system called blind spot detection, also known as blind spot monitoring, employs sensors to find things in a car's blind area and warn the driver if anything is blocking their path. It often makes use of radar detectors, ultrasonic, or sensors based on cameras to find anything in the blind spot, including other cars. The driver is then made aware of this by the system's alert light, sound, or seat vibration. Heavy utilization of blind spot detection will foster the driver assistance system (DAS) market.

RESTRAINING FACTORS

"High Maintenance Cost to Hinder Market Advancement"

One issue that makes it unsafe for passengers in addition to pedestrians is drivers' overreliance on the service. They could also turn off their service features because the system might pose issues for users if it analyzes traffic conditions incorrectly. For instance, the service features may suddenly lower or stop a car's speed, which could be dangerous, if they incorrectly determine that a car passed another too closely.

The cost of insurance and upkeep is another barrier limiting the market growth implementation. The cost of repairing vehicles with driver assistance system (DAS) is much higher, which raises insurance rates. Additionally, fixing vehicles with service requires skilled workers that are knowledgeable about the relevant systems.

REGIONAL INSIGHTS

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"Growing Focus on Traffic Safety in North America to Support Market Advancement  "

In regard to revenue share, North America commanded the world driver assistance system (DAS) market share in 2019. Due to rising consumer demand for sophisticated safety features in all vehicle categories as well as an increase in customer acceptance of driver assistance systems, the region is anticipated to maintain its dominance during the projected period.

Due to the increased focus on traffic safety and the existence of stringent traffic laws that require the installation of particular driver-assistive systems with extra functions including ACC, and LDW, North America driver assistance system (DAS) market is expected to proliferate in the coming years. Additionally, during the course of the projected period, the regional market would rise due to robust economic expansion and rising consumer spending power.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

List of Market Players Profiled 

• Continental (Germany)
• Delphi Automotive (Ireland)
• Robert Bosch (Germany)
• Aisin Seiki (Japan)
• Autoliv (Sweden)
• Denso Corporation (Japan)
• Valeo (France)
• Magna International (U.S.)
• TRW Automotive Holdings (U.S.)
• Hella Kgaa Hueck (Germany)
• Ficosa International (Spain)
• Mobileye NV (Israel)
• Mando Corp (South Korea)
• Texas Instruments (U.S.)
• Tass International (Netherlands)

REPORT COVERAGE

This research offers a thorough analysis of the global market, covering all relevant areas. This includes everything from a broad market overview to micro-level information about size of the market, degree of competition, evolution trend, opportunities in the market, important market drivers, and SWOT opportunities and threats. The reader can use the study to influence industry competitiveness and competitive environment strategies to increase potential profit. Additionally, it offers a straightforward framework for assessing and gaining access to the situation of the corporate organization.

In a nutshell, this study should be read by all market participants, traders, academics, analysts, business planners, and anyone else with an interest in the market. The market competitive landscape is another area that the report structure focuses on. This report presents in depth information the share of the market, macroeconomic indicators, product scenario, operation circumstances of the major players, which aids readers in the industry in recognizing the key rivals and better understanding the market's competitive landscape.