Dried Longan Market Size, Share, Growth, and Industry Analysis, By Type (By Processing Method: Baked Dried & Freeze Dried; By Appearance: Shelled & Unhulled), By Application (Direct Consumption, Candy and Snacks & Others), and Regional Insights and Forecast to 2032

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DRIED LONGAN MARKET OVERVIEW

The global Dried Longan Market size was valued at approximately USD 0.1 billion in 2023 and is expected to reach USD 0.25 billion by 2032, at CAGR of 5% during the forecast period.

Dry longan is a type of dried fruit that originated from the fruit called longan, which is grown in the tropical regions of Southeast Asia. Longan is dried fruit that is sweet, has the flavour of flowers, and has a consistent texture, which makes it be taken as a snack or even used in the preparation of foods. Fruits are usually dried either in sunlight or by using artificial means, and they do not lose their sweetness or any of their nutrients. Generally, this fruit is the source of antioxidants and nutrients and thus should be included as part of the diet. It can be eaten on its own, as supplements to trail mixes, or used in desert, tea, or traditional Chinese medicine.

COVID-19 IMPACT

Dried Longan Industry Had a Positive Effect due to Increased Demand for Health-Wise Snacks

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

In the following aspects, COVID-19 was beneficial to the market of these fruits. This forced, especially during pandemic times, led to a request for health-wise snacks that would help in boosting the immune system and improving the general health of the individuals. The natural sweetness of this fruit, along with the nutritional value provided in the process, was perceived to be healthier than the processed snack or treat. Further, a shift to online purchasing during the pandemic offered the consumers the opportunity to make a convenient and easy purchase of this fruit, leading to the expansion of the market for this product. 

LATEST TREND

Natural and Organic Products to Propel the Market Growth

The market trend in this product is having several interesting movements. People today are consciously turning towards natural and organic products, which also require this fruit that is sourced sustainably and processed to the least extent. New approaches in drying methods, for example, freeze-drying, are making the products better in quality and nutrient retention. There is a trend of using this fruit in new and diverse ways, such as snacks, granola bars, deserts, as well as herbal teas. 

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DRIED LONGAN MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into By Processing Method: Baked Dried & Freeze Dried; By Appearance: Shelled & Unhulled

• By Processing Method 

Baked Dried: This is the most natural process of drying longan in a tray either under the direct sunlight or under an artificial source of heat. It affects the chewiness and also the colour of the cookies to be slightly darker as compared to those that are blanched.

Freeze-Dried: Another is more modern, wherein the longan is frozen and then dried by undergoing the process of sublimation. This helps in retaining the natural colour, texture, and nutrients in the fruits when they are kept away from processed food and preservatives.

• By Appearance 

Shelled: The outer cover or shell is stripped off, thereby exposing the soft and succulent pulp.

Unhulled: The fruit is dehydrated while the husk is on, thus giving longan a different taste and feel. 

By Application

Based on application, the global market can be categorized into Direct Consumption, Candy and Snacks & Others

• Direct Consumption: Longan raisins are also eaten on their own, commonly used as a snack due to the sweet and slightly fluorescent taste coupled with their chewy texture.

• Candy and Snacks: This fruit is incorporated in different confectionery products such as trail mixes, granola bars, and gummies and hence makes different products tastier besides being nutritious. 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Consumer Preference for Healthy Snacks to Expand the Market

A factor in the Dried Longan market growth is the Growing Consumer Preference for Healthy Snacks. The consumers are more conscious of the health benefits of food, and the shift to natural whole foods has boosted the market for this fruit as a healthy snack. 

Rising Popularity of Asian Cuisine to Advance the Market

New consumption experiences as a result of the spread of Asian cuisine have exposed the consumer to dried longan, which is commonly used in several Asian food and dessert recipes, thereby creating demand. 

Restraining Factor

Posing Potential Impediment because of Seasonal Market

Dried longan Market share is seasonal in nature, and this is a major threat that hinders the market for this fruit. An important point is that the specific time of year when the fruit is harvested means that supply of these fruits does not occur on an as-needed basis throughout the year. This may lead to a change in the price in case of a shortage in the supplies during the off-season periods. 

Opportunity

Natural Products for Healthy Life to Create Opportunity in this Market

An analysis indicates that the global market for this fruit has a strong growth potential associated with enhanced consumer demand for functional and natural products for healthy life. Since consumers look for products that are beyond mere nourishment, this fruit, with its speculated health benefits, can be targeted as a preferred addition to nutrient-dense and supplementary foods. It could catalyse new offerings into the market and penetration of new markets by different companies.

Challenge

Variability of quality to Pose Potential Challenge for this Market

Variability of quality is a major issue that tends to have negative impacts on the market of this fruit. It is noteworthy that the quality of this fruit is influenced by the freshness of the fruit, drying condition, and storage. It becomes challenging, not only to achieve the quality standards set but also to maintain the standard regardless of the extent of production and distribution.

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DRIED LONGAN MARKET REGIONAL INSIGHTS

• North America

North America and the United States Dried Longan Market focus on oestrogenic exotic fruits and healthy snacks, the market for this fruit is increasing in these regions. The consumers in North America particularly demand highly differentiated ingredients that will help enhance the taste of their food.

• Europe

Some of the flavours and ingredients that have recently enjoyed a detailed request by the European markets are the Asian products, and some of these are these fruits. The consumer trend of Europeans for consuming novel and different types of food is set to increase the demand for this fruit. 

• Asia

The largest buyer of this fruit is found in Asia, where China, Thailand, and Vietnam are the key producers. These countries present a cultural and culinary history linked with the consumption of longan, thus demanding its production in large quantities. As a new frozen dried longan has been recently introduced in the international market, especially the Asian market, it is increasingly becoming popular. 

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Research and Development

The key industrial players who are involved in this market also determine its development in the several ways. This is especially due to the fact that large-scale producers and distributors have a major influence over trends as they put their money on research leading to the development of new products and the creation of distribution channels throughout the worldwide market. They are also useful for enhancing the awareness level of the consumers and overall demand for this fruit. Also, these players have capabilities to fund sustainable agriculture methods and quality assurance processes, which put the supply of high-quality products within the market. It also gives them power in determining the pricing structures of the commodity, hence affecting this market competition and general dynamics. 

List of Top Dried Longan Companies

• Green Organic (India)
• Urban Platter (India)
• WEL-B (U.K.)
• Chew Green (U.K.)
• On Kee (China)

KEY INDUSTRY DEVELOPMENTS

2024: Urban Platter is the market leader in this product and has a wide range of superior-quality dried fruits and nuts. It has recorded impressive growth in the past few years due to, among other factors, natural and sustainable resource acquisition, diversification of products, and quality marketing. Having more products in the current market, Urban Platter has increased its access to markets to serve a wider market base online and in physical stores, giving it a competitive edge over other brands in the dried fruit market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Dried Longan market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of this device. As customer choices shift towards healthier and numerous meal options, this market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.