DTG Printer Market Size, Share, Growth, and Industry Analysis, By Type (Single Print Tray and Multiple Print Trays), By Application (Garment Factory and Others) Regional Forecast to 2029

Updated On: 22 April 2024

DTG Printer Market REPORT OVERVIEW

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The global DTG Printer Market size was USD 204.2 million in 2022 and is projected to touch USD 259.3 million by 2029, exhibiting a CAGR of 3.4% during the forecast period.  The global COVID-19 pandemic has been unprecedented and staggering with the DTG Printer Market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Direct-to-garment printing (DTG) is a process of printing on textiles using specialized aqueous ink jet technology. DTG printers typically have a platen designed to hold the garment in a fixed position, and the printer inks are jetted or sprayed onto the textile by the print head.

COVID-19 Impact: Imposed Restrictions in the Economy Resulted in Decline in the Market

The COVID-19 problem has had an impact on the global economy, causing a strict lockdown and a halt to day-to-day activities in every industry. With the limits imposed by the government, the panic scenario has had a negative influence on the industries. This has resulted in a market drop as well; there was a direct and indirect impact from numerous sectors producing DTG Printer. With the revival of the market following COVID-19, we are seeing a recovery of the market where the blanks are restructured with product innovation and investments into R&D activities to develop advanced technologies to meet advanced requirements, which will project a proposed increase in the DTG Printer market share in the forecasted period.

LATEST TRENDS

"Digital Transformation Driving DTG Printer Adoption "

The major trend in the DTG (Direct-to-Garment) printer market is the increasing adoption of DTG printing technology, driven by the broader digital transformation sweeping through the printing industry. As businesses seek to meet evolving consumer demands for personalized and on-demand products, DTG printers provide a versatile solution for printing high-quality, customized designs directly onto textiles. This shift towards digital printing methods is a natural consequence of the need for efficient, flexible, and sustainable production processes, with DTG printers offering the capability to produce small batch sizes and intricate designs cost-effectively, ultimately catering to the demand for unique, customized garments.

DTG Printer Market SEGMENTATION

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• By Type

Based on Type market is classified as Single Print Tray and Multiple Print Trays.

• By application

Based on application market is classified as Garment Factory and Others.

DRIVING FACTOR

"Growing Demand for Customization to Fuel the Demand for DTG Printer "

The increasing demand for customization within the textile and apparel industry is a significant driving force behind the expansion of the DTG (Direct-to-Garment) printer market. Consumers today seek unique and personalized products that reflect their individuality. Traditional printing methods struggle to efficiently produce small runs of custom designs, resulting in longer lead times and higher costs. In response, businesses are turning to DTG printing technology, which excels in delivering precisely what the market demands. DTG printers enable the cost-effective production of small batches of customized garments with intricate designs and vibrant colors, addressing the need for uniqueness and personalization. As a result, the demand for DTG printers has increased significantly, leading to the expansion of the DTG printer market.

"Technological Advancements and Cost Reduction to Propel the Market Growth"

Another driving factor contributing to the expansion of the DTG printer market is the continuous technological advancement of DTG printing technology coupled with cost reduction. Ongoing research and development efforts have led to improvements in printhead technology, ink formulations, and software, enhancing the efficiency, speed, and print quality of DTG printers. Simultaneously, economies of scale, increased competition among manufacturers, and improved production processes have driven down the manufacturing costs of DTG printers. This reduction in cost has made DTG printing technology more accessible to a wider range of businesses, from small print shops to large-scale apparel manufacturers. As a result, the lower cost of entry has encouraged an increasing number of businesses to adopt DTG printing technology, thus fueling the expansion of the market.

RESTRAINNG FACTOR

"Limited Print Size and Production Speed to Disrupt Market Growth"

One significant restraining factor in the DTG (Direct-to-Garment) printer market is the limitation in print size and production speed. DTG printers are often restricted in terms of the maximum print area they can cover on a garment, which can be a limitation when compared to other printing methods such as screen printing or sublimation printing that can cover larger areas more quickly. Additionally, while DTG printing excels in producing high-quality, detailed designs, it typically operates at a slower pace, making it less suitable for high-volume, mass production. This constraint can be a drawback for businesses with large-scale production needs, like those in the fashion industry where speed and volume are critical. Consequently, the limited print size and production speed can restrain the adoption of DTG printing in certain segments of the market.

DTG Printer Market REGIONAL INSIGHTS

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"Asia Pacific Expected to Hold Market owing to Fashion Choices of the Consumer"

Based on region, the market is classified into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa, where Asia Pacific is dominating the global market and is expected to dominate during the forecast owing to the thriving e-commerce industry and a shift towards more personalized fashion choices. Local manufacturers are also entering the market, increasing competition. Japan has a strong presence in the market due to its technological expertise in printing technology. The expansion of global market players in this region is opportunistic for the DTG printer market growth.

KEY INDUSTRY PLAYERS

"Financial Players to Contribute Towards Expansion of Market"

The market is extremely competitive and consists of various global and regional players. Global market is majorly driven by the top manufacturers, which holds higher share of the market. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is an extensive research of a list of market players who contribute towards the expansion of the market. The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.

List of market players Profiled

• Epson (Japan)
• Kornit (Israel)
• Mimaki (Japan)
• Brother (Japan)
• RICOH (Japan)
• OmniPrint (U.S.)
• Aeoon (Austria)
• ROQ (Portugal)

REPORT COVERAGE

The SWOT analysis and information on future developments are covered in the study. The research report includes a study of a number of factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.