E-commerce SaaS Market Size, Share, Growth, And Industry Analysis by Type (Store Management, Express Service, Customer Service & Others) by Application (Online Shopping Platform, Shipping Company, E-retailers, Online Shopping Consumer) Regional Forecast By 2031

Updated On: 08 April 2024

E-commerce SaaS Market Report Overview

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The global E-commerce SaaS market size was USD 6.100 billion in 2021.  As per our research, the market is expected to reach USD 26.22 billion by 2031, exhibiting a CAGR of 15.52 % during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with E-commerce SaaS market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

E-commerce software makes complicated procedures simple and aids businesses in efficiently managing their inventory, calculating taxes, and other business-related tasks. E-commerce software is in demand among many merchants as people's use of online purchasing increases. E-commerce software automates company procedures by getting rid of human mistake in data entry. The cloud delivery paradigm is used to distribute SaaS. On its own networking, servers, databases, and computer resources, a software provider hosts developers and the data they produce. The SaaS platform closely resembles application service providers and on-demand computing software delivery models, in which the provider hosts client software and makes it available to approved end users online. Businesses are no longer required to install and run software on their own PCs or data centres thanks to SaaS. Software licensing, installation, and support, as well as the purchase, supply, and maintenance of hardware, are no longer required. Due to these benefits, more shops will use e-commerce software in the upcoming years, which will lead to expansion of E-commerce SaaS market size.

The E-commerce SaaS market size is expanding as a result of rising company need for a single solution to assist them in resolving business issues. Businesses use SaaS Platform software, which combines a number of applications including supply chain management, customer relationship management (CRM), business intelligence, and e-commerce systems. SaaS Platform software can be tailored for particular business needs and deployed across corporate networks on a variety of cloud platforms. Businesses need business-oriented SaaS platforms that are created in accordance with specific business requirements that codify company policies, regulations, and processes as their businesses grow. These apps can improve employee performance as the number of mobile users in companies increases. Additionally, this helps to enhance communication, boosts organizational effectiveness, and enables them to find fresh market chances that can generate income.

COVID-19 Impact: Pandemic Is Probably Going To Have A Positive Influence On The Expansion Of The E-Commerce Software Business.

Businesses all across the world have been severely impacted by the worldwide COVID-19 outbreak. The lockdown enforced by governments of many nations has favourably impacted the growth of SaaS-based services. After COVID-19, businesses are focused on cutting-edge technology to undertake contactless operations across industries including BFSI, healthcare, IT & telecom, and artificial intelligence (AI), machine learning (ML), internet of things (IOT), and analytics. This element is anticipated to increase demand for software or services that are delivered as a service, which promotes the worldwide development of the SaaS industry. In the market for SaaS platforms, the major companies are investing more. For instance, Cisco Systems, Inc. introduced its next-generation networking suite in March 2021 to address the COVID-19 pandemic. Three fundamental components of this new product—full-stack visibility of network applications, software as a service option, and enhanced secure access service edge architecture—offer consumers easy and adaptable purchasing options. 

Latest Trends

"SaaS-Based Deployment to Outperform On-Premise Deployment in Gain"

The retail industry is becoming more competitive due to ongoing technology improvements as more businesses focus on using online platforms to reach out to new client groups. Vendors now provide XaaS (Everything as a Service), which encompasses SaaS (Software as a Service), PaaS (Platform as a Service), and IaaS as a consequence of a paradigm shift away from on-premise deployment and toward acceptance of cloud-based deployment (Infrastructure as a Service). Players are concentrating on leveraging cloud-based platforms like SaaS as an efficient deployment approach for e-commerce software and platforms in an effort to keep customers loyal. Additionally, providers of e-commerce software and platforms are concentrating on providing tailored platforms based on important consumer requirements, which has resulted in the adoption of a new approach that can allow tapping a larger market in order to increase the customer base. In light of this, SaaS deployment of e-commerce software and platforms has gained considerable popularity in recent years and is anticipated to continue in the years to come.

E-commerce SaaS Market Segmentation

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• By type

Depending on E-commerce SaaS given are types: Store Management, Express Service, Customer Service & Others. The store management type will capture the maximum market share through 2031.

• By Application

The market is divided in Online Shopping Platform, Shipping Company, E-retailers, Online Shopping Consumer based on application. The global E-commerce SaaS market players in cover segment like online shopping platform will dominate the market share during 2021-2031.

Driving Factors

"Data Analytics And E-Commerce Integration To Create New Growth Opportunities"

Big Data analytics has experienced rapid expansion, which has caused a paradigm change in the e-commerce sector. Data is increasingly viewed as a crucial asset that provides insights on consumer behaviour in terms of purchase habits, frequency, and choice rather than as a byproduct of a firm. It is currently regarded as a crucial corporate performance indicator that may be used to boost operations and profitability. E-commerce software suppliers are merging AI and data analytics with e-commerce software and platform in an effort to reduce the complexity of Big Data analytics. Because of this connection, client traffic has increased, which has resulted to more revenue generation and better sales. Additionally, e-commerce platforms and software offer consumer satisfaction data that businesses may employ to look into new possibilities and boost profitability. Integration of Big Data analytics with e-commerce has greatly boosted demand for e-commerce software and platforms, which has subsequently favored the expansion of E-commerce SaaS market growth throughout the predicted period.

"Increased Use Of Smartphones And App-Based Services To Promote Market Growth"

SaaS is a new technology that enables businesses to access and store data online. Among the key attributes of SaaS technology are flexibility, scalability, dependability, and agility. Software as a service (SaaS) helps businesses with their IT infrastructure costs in certain ways. This is the main factor driving firms to embrace SaaS apps more often. Businesses are investing increasingly in mobile SaaS and app-based solutions as smart phones become an essential part of people's lives, allowing them simple access to information whenever and wherever. People may synchronize, update, and manage documents using smartphones and app-based SaaS. SaaS for mobile devices and app-based services are predicted to become more popular in the future.

Restraining Factors

"Internet Traffic, Growing Data Volume, And Increasing Cybercrimes To Impede Market Growth"

The network infrastructure's capacity to manage growing traffic and the rising demand for bandwidth has a significant influence on the scalability and flexibility of the e-commerce software and platform. A software failure brought on by increased traffic is projected to restrain the E-commerce SaaS market growth for e-commerce software and platforms. To address this issue, suppliers of e-commerce software and platforms are concentrating on improving network infrastructure. The global rise in cybercrime has caused a substantial setback for the IT industry. Growing phishing and hacking risks have the potential to cause security lapses and data exposures. This might also result in the exploitation of client data, which would erode customer trust and increase attrition rates. The expansion of the e-commerce software and platform's entire market is still being hampered by this factor.

E-commerce SaaS Market Regional Insights

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"Increasing Demand For E-Commerce Solutions From Businesses Of All Sizes Is What Driving The North American Market"

E-commerce in North America One of the most promising and quickly expanding markets in the world is the SaaS sector. The rising demand for digital services, such as e-commerce, mobile commerce, and cloud-based technology, is what is driving this increase. The growth in demand for digital services like mobile commerce and cloud-based technology is what drives the North American E-commerce SaaS market share. E-commerce is becoming a crucial component of any business strategy because to the advancement of current technology. The e-commerce SaaS industry has expanded in part due to the increased desire for tailored experiences and the expanding number of online customers. The growing demand for digital services, such as mobile commerce and cloud-based technologies, is likely to propel the growth of the North American e-commerce SaaS market in the next years. The industry is also projected to get a boost from the expanding use of social media and the need for online marketing and advertising. 

The Asia Pacific E-commerce SaaS market share is expanding quickly, and in recent years, investment in the area has increased significantly. The rising demand for e-commerce solutions from companies of all sizes has been the main driver of this expansion. One of the major e-commerce markets in the world is found in the Asia Pacific area. The proliferation of mobile devices, the expansion of internet access, and the rising desire for easy online shopping are all factors driving the growth of the e-commerce industry in the Asia Pacific region. In order to enhance their customer experience and boost sales, this has prompted firms to invest in e-commerce solutions. The Asia Pacific region's e-commerce SaaS industry is fiercely competitive, with many distinct competitors contending for market dominance. The market is still relatively new, so there is still a lot of possibility for expansion. Leading the drive in the region have been businesses like Alibaba, Rakuten, and Amazon, who are spending more and more in innovative technology to stay competitive.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Dynamics 365 Commerce (U.S)
• Captainbi (Hongkong)
• Commercetools (Germany)
• Salesforce Commerce Cloud (U.S)
• Raycloud (China)
• Volusion (U.S)
• BigCommerce (U.S)
• Magento Commerce (U.S)
• 3dcart (U.S)
• Shopify Plus (Canada)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.