E-reader Market Size, Share, Growth, and Industry Analysis, By Type (E-ink E-Reader and TFT-LCD E-reader), By Application (Ages below 18, Ages 18-35, Ages 36-50, and Ages above 50), Regional Forecast To 2031

Updated On: 22 April 2024

E-reader Market Report Overview

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global e-reader market size was USD 247 Million in 2021 and market is projected to touch 46.94 Million by 2031, exhibiting a CAGR of -15.3% during the forecast period.

A portable electronic device called an e-book reader is used to read electronic books, or e-books. The typical electronic book reader is made to run for a long time while using little power. The majority of electronic book readers use e-ink technology for their screens. This phrase is also referred to as an e-reader and an e-book device.

E-ink screens are used by most e-book readers. E-ink displays are less taxing on the eyes than the majority of LCD or LED displays and closely resemble the appearance of paper on ink. They nearly eliminate glare and enable usage of the gadget in bright sunshine. Ebook reader screens can be operated by buttons or a touchscreen, and sizes typically range from six inches (15.2 cm) to nine inches (22.9 cm). The greatest readers contain electronic paper displays called e-ink that are meant to mimic the appearance of printed pages. Compared to liquid crystal displays (LCD) seen on other electronic devices such as computer monitors and personal digital assistant (PDA) displays, electronic paper screens are much simpler to read. Millions of black and white microcapsules are used to generate a high contrast, high resolution display that reduces eyestrain in order to do this.

COVID-19 Impact: pandemic increased the market demand

Despite the fact that the COVID-19 epidemic had an impact on many markets throughout the world, the market's impact was somewhat muted because so many schools, universities, and colleges switched to an online education paradigm, which sparked a huge demand for product. And as a result, the E-reader Market Share increased at a respectable rate. Several manufacturers had difficulties during the production process, but they quickly used technology to resolve them.

Latest Trends

"New readers with high refresh rates to propel market growth"

Combining low-power devices, such as e-readers, with high-performance devices is a key step in the creation of a new display type for electronic gadgets. The electro-fluid system used in this novel display has possibilities in eBook readers. The fact that it functions even in strong sunlight is the most crucial aspect that increases its worth. Very reflective electrodes are sandwiched between two tiny panes that make up the display screen. Thus, the market is anticipated to grow during the forecast period due to e-reader devices' low energy usage.

E-reader Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into E-ink E-Reader and TFT-LCD E-reader.

• By Application Analysis

Based on application, the market can be divided into ages below 18, ages 18-35, ages 36-50, ages above 50.

Driving Factors

"The growing use of e-books to stimulate market demand"

The considerable shift in consumer reading habits has led to an increase in demand for e-readers on a global scale. Also, the COVID-19 outbreak in 2020 compelled numerous bookstores and libraries to halt operations in order to slow the disease's spread. As a result, many readers are choosing e-books more frequently.

"Release of new e-books to assist market in expanding"

To maintain their market positions throughout the epidemic, traditional publishing houses are concentrating on the release of e-books alongside internet publishing enterprises. As a result, during the projection period, the market will develop due to the increase in demand for e-books.

Restraining Factors

"Frequent replacements of parts to restrict the market growth"

Newspapers and other display mediums are becoming more and more important for displaying coloured graphics. Customers are consequently less drawn to black-and-white graphics, which make up the majority of e-readers. But, enhancing its qualities, including colour, will necessitate a sizable amount of R&D. The variety of colour choices offered by devices such as tablets, smartphones, and phablets makes it very challenging for ebook readers to compete with them in the future. The expansion of the e-reader market is anticipated to be negatively impacted by this.

E-reader Market Regional Insights

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"Growing demand in Asia Pacific anticipated to boost market expansion"

Throughout the forecast period, APAC will account for 31% of market growth. The two biggest markets in APAC are China and India. This region's market will expand more quickly than those in other areas. Over the projected period, new product introductions will help increase the e-reader market growth in APAC region.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Amazon
• Kobo
• Sony
• Hanvon
• Pocketbook
• Ematic
• Alurateck

Report Coverage

This report examines an understanding of the E-reader market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.