Edible Bird’s Nest Market Size, Share, Growth, and Industry Analysis, By Type (White Bird’s Nest, Red Bird’s Nest & Golden Bird’s Nest), By Application (Supermarket, Specialty Store, Health Products Stores and Pharmacies & Online Sales), and Regional Forecast to 2033

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EDIBLE BIRD’S NESTMARKET OVERVIEW

The global Edible Bird’s Nest Market was valued at USD 7.8 Billion in 2024 and is expected to grow to USD 8.45 Billion in 2025, reaching USD 16.16 Billion by 2033, with a projected CAGR of 8.43% during the forecast period.

The business of Edible Bird’s Nest is based on the collectionA and selling of the nests made by edible swiftlets because of their nutritive values. These nests, the edible structure of which is employed in both traditional Chinese medication and cooking, are amazingly abundant in proteins, amino acids, and antioxidants. The market experienced massive growth because of the growing demand in Asia, especially China, with Indonesia, Malaysia, and Thailand being the producers. New markets for flaxseed are being created due to newly found health benefits of this product and its classification as fancy food.

COVID-19 IMPACT

Edible Bird’s Nest Industry Had a Negative Effect Due to Supply chain disruptions during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing Lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The Edible Bird’s Nest Market was temporarily affected by the COVID-19 pandemic in certain regions, thus reducing its demand from supply chain disruptions and bans of trade across the globe, especially in China. Bans on travel and lockdown have affected the ability to gather and transport bird’s nests, and a sharp drop in consumers’s expenditures was also counterproductive. Further, several operational factors, such as disruptions in shipment duties and export slowdowns, also influenced the market decline during the pandemic.

LATEST TRENDS

Market growth is driven by RTD beverages

Another emerging trend in the edible bird’s nest market is the increase of the bird’s nest RTD, or ready-to-drink bird’s nest beverages, due to consumer convenience as well as health-conscious consumers. Thus, the end products that are already standardized in terms of various additives like honey or herbs, etc., and which are suitable to the so-called modern and busier lifestyles, especially in the urban setting, are much in demand. To some extent, this trend carries forward modern preparation trends that replace complex preparation methods with simpler methods that allow cooking while on the move. Premium and organic bird’s nest is also gaining much attention in the market now as well.

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EDIBLE BIRD’S NEST MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into White Bird’s Nest, Red Bird’s Nest & Golden Bird’s Nest

• White Bird's Nest: Most popular and widely consumed are white bird nests, produced from swiftlet’s saliva, with their superior and premium quality and nutritious value as well. These nests are used particularly in soups and dishes of traditional Chinese medicine for the process of digestion, beautiful skin, and strengthen the immune system. Due to their lower price compared to other varieties, they enjoy wide sales across the globe.

• Red Bird's Nest: So-called “blood nests,” nests made from the red dipterocarpus aspen, are relatively scarce, highly prized because of their coloration, and assumed to be more nutritious than other nests. The red coloration is believed to be due to influences of the environment where the swiftlets nest, the caves. Red nests are relatively expensive in the market, probably because they are rare and seen to develop better health benefits.

• Golden Bird's Nest: The golden bird’s nests are something in between the white and red options; it is a uniquely natural golden yellow shade. As with any kinds of bird nests consumed by humans, KuGua nests contain lots of nutrients, yet they are still classified as a delicacy because of the difficulty of finding nests. Due to such peculiarities of appearance and perceived health benefits, consumers also target niche and exotic segments.

By Application

Based on application, the global market can be categorized into Supermarket, Specialty Store, Health Products Stores and Pharmacies & Online Sales

• Supermarket: Supermarkets provide edible bird’s nest products because they are generally prepared as convenience food for the mass market in their raw or processed forms. From these retail chains, bird’s nests are made more easily accessed, hence more people can easily access them. Being present in the supermarkets does go a long way in creating awareness and customers amongst the segment.

• Specialty Store: Specialty stores mainly concentrate high-quality and premium edible bird’s nest products with different grades and types, including white, red, and golden. These stores are positioned to cater to informed customers that are in the market for genuine luxury products and advice. The kind of experience and kind of treatment clients receive at specialty stores counterbalance any extra cost.

• Online Sales: Purchases of edible bird’s nests in online stores are rising because their customers can stay at home, and they have a great choice of products. Environment, product specifications with detailed information, and customer reviews also give a more competitive price that can give the customer a comparison between them. Moreover, through the digital marketplace, the bird’s nest businessmen can now sell bird’s nest from all over the world, especially for those not common or expensive brands.

• Health Products Stores and Pharmacies: Health product stores and pharmacies act as food suppliers and offer edible bird’s nest as a food supplement, noting that it helps the body build immunity against diseases and has good effects on the skin. These outlets frequently sell smoothened bird’s nests for consumption, in such categories as powders or capsules aimed at health-conscious people. They are highly preferred by customers looking for conventional herbal remedies available with reliable health benefit ascriptions.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Health benefits drive market growth for edible bird's nest products

The reason behind such an awakened demand or interest for edible bird’s nests is the widely circulating information that they can change one’s immunity, provide youth, and make one’s skin look like a silk vibe. Under the wellness concept, Asian consumers in particular are interested in products that contain natural and rich nutrients. This has broadened the demand for both the ordinary as well as the new advanced bird’s nest products.

Rising disposable incomes and gifting culture market growth

The bird’s nests are considered exotic delicacies and considered prestige and luxury all over the world, especially in Asia, most notably China, due to their scarcity and given that they are quite expensive. Market growth is experienced as consumers across the world and particularly in the developing countries are willing to part with their increased disposable incomes to purchase premium products such as bird’s nests. This practice of gifting also enhances the market’s need for such luxurious products and resulting Edible Bird’s Nest Market growth.

Restraining Factors

High prices and limited supply constrain market growth

This has placed a constraint on the market because edible bird’s nests are expensive; the harvesting process is tiresome, and supply is scarce. Most of the pedestrian buyers that define growth in this industry are locked out based on prices; hence, it is harder to penetrate other markets than the nascent elites. However, the inaccessible number of nests and fewer varieties, such as red and golden, add constraints to market expansion.

Opportunity

High prices and scarcity of nests limit market growth

An untapped market that may be useful to explore for the growth of the Edible Bird’s Nest Market is in new segments through product development to accommodate new markets of dietary supplement, powder, and drink. Introducing bird’s nests into these categories of the natural, functional foods that the growing niche market of health-conscious consumers in the global market requires. In addition, more effective awareness campaigns, as well as cooperation with brands associated with the sphere of health, will allow expanding the reach beyond simply Asian markets.

Challenge

Product development and awareness campaigns can drive market growth

This is a great concern since the Edible Bird’s Nest Market is susceptible to counterfeiting and/or fraud products that have adverse effects on the market. Safeguarding the identity of a product and quality control are challenging because of the chain supply and high market demand for high-quality nests. Also, there are strict policies and certification in various countries, generating hurdles for the producers and limiting trade and growth in the market.

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EDIBLE BIRD’S NEST MARKET REGIONAL INSIGHTS

• North America

North America's interest in health boosts edible bird's nest market growth

The North American region holds the largest share of the global edible bird’s nest market, resulting in the growing number of consumers attaching heed to the health benefits of edible bird’s nest and the availability of luxury food products. Owners of expensive restaurants and customers visiting gourmet shops are willing to purchase exquisite bird’s nest products, responding to the region’s high revenue per capita. For this reason, the United State Edible Bird’s Nest Market in the North American region is significantly participating in the growth of its products through innovations in product versions and e-commerce platforms. Such a rising interest in functional food is continued by health-aware customers on the lookout for natural additives.

• Europe

Increased demand for luxury foods drives bird's nest market growth in Europe

Europe holds remarkable Edible Bird’s Nest Market share due to a growing concern with their health. They stated that Bird’s Nest is currently experiencing higher demand in recently emerged fine dining restaurants or in wellness food shops or niche food boutiques. Also, European consumers are gradually switching their interest towards Asian exotic food products and therefore making a wider acceptance of edible bird’s nests as a health supplement. This is complemented by a growing interest in natural health products to improve on the existing market trend in Europe.

• Asia

Asia's rising middle class fuels market growth

At the same time, Asia is the leading supplier and consumer of the edible bird’s nest, primarily China, Malaysia, and Indonesia. Traditional beliefs in the cultural and conventional usage of bird nests for enhancement of health and culinary values have created high demand since ancient times in the respective cultural region. Moreover, the middle-income population in Asia is on the rise, which means more people are spending on food, especially the youth and the health-conscious clients who are willing to spend on high-quality foods. This has helped to further increase interest in wellness and traditional medicine in the market throughout the region.

KEY INDUSTRY PLAYERS

Large companies drive market growth for edible bird's nests through innovation

Large companies have started to play their part in the dynamic growth of the Edible Bird’s Nest Market by introducing better and new products, robust and effective marketing techniques, and exploring new markets. In this way, through investing in the research and the development, these companies upgrade the quality of the products and differentiate the format—RTD, supplements. Ventures and affiliations with other companies also increase brand identity and consumer attention and therefore increase the market’s demand.

List of Top Edible Bird’s Nest Market Companies

• First Edible Nest (Malaysia)
• ESTA (Malaysia)
• Blessing Birdnest (Malaysia)
• Enest Group Berhad (Malaysia)
• Ecolite (Malaysia)

KEY INDUSTRY DEVELOPMENTS

September 2024: PT. Esta Indonesia made significant advancements in the Edible Bird's Nest market by expanding their production capabilities to meet the growing demand in the Asia-Pacific region. This development came as the market experienced increased interest, particularly in China and other Asian markets, driven by the health benefits associated with edible bird's nests. PT. Esta Indonesia focused on improving their supply chain and production efficiency to cater to the rising consumer base while ensuring sustainability in their bird nest farming practices.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Edible Bird’s Nest market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Edible Bird’s Nest. As customer choices shift towards healthier and numerous meal options, the Edible Bird’s Nest market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.