Email Verification Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud Based and Web Based), By Application (SMEs and Large Enterprises), Regional Insights and Forecast to 2031

Updated On: 22 April 2024

Email Verification Software Market Report Overview

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The global email verification software market size was USD 890.45 million in 2021. As per our research, the market is expected to reach USD 1372.15 million in 2027, exhibiting a CAGR of 7.47% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Email verification software is designed to ensure email lists and campaigns are sent to valid email addresses. The software allows users to upload email lists on these platforms and it verifies the lists through various methods. The software is capable of recognizing the authenticity of email addresses and domains. Also, some products have the capability to validate the existence of a mailbox by checking it against an internet service provider.

The email verification software market has seen significant growth due to the increasing reliance on email marketing as a communication and marketing channel. Businesses of all sizes and industries are using these tools to enhance their email marketing campaigns' effectiveness help reduce costs associated with email bounces, and maintain a positive sender reputation.

COVID-19 Impact: Growth of Email Marketing Fuelled the Demand for the Software Solution during the Pandemic

The COVID-19 pandemic positively influenced the market for email verification software due to the rising popularity of email marketing. This health crisis forced various businesses to rely more heavily on digital communication channels, including email. In the last few years, particularly, in the pandemic era, the trend of digital marketing including email marketing gained traction. This growing traction of email marketing surged the demand for email verification tools that supported email marketing campaigns during the coronavirus outbreak when traditional advertising and marketing campaigns were restricted. Consequently, the demand for these software solutions has grown and it is anticipated to rise in the coming years as well. 

Latest Trends

"Integration of AI and Machine Learning Broaden the Market Scope"

The market for email verification has been growing over the past few years with several driving factors. Along with this, technological advancement in software for email marketing and emerging trends are also ascribed to propel the growth of this market. For instance, real-time email verification software has gained traction. This software also known as an instant verification tool which involves the integration of email verification solutions directly into online forms and registration processes to ensure that email addresses are valid at the point of entry. This solution also helps prevent invalid or fake email addresses from being added to lists or databases. Apart from this, advanced AI and machine learning algorithms are also being used to improve the accuracy of email verification processes. These technologies could identify patterns and anomalies in email work more effectively, which provide better verification results and boost the potentiality of this solution which is projected to inflate opportunity for the market in this forecast period. 

Email Verification Software Market Segmentation

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• By Type Analysis

According to type, the market can be bifurcated into cloud based and web based.

• By Application Analysis

Based on application, the market can be divided into SMEs and Large Enterprises.

Driving Factors

"Rising Importance of Email Marketing to Surge the Demand for Market"

The demand for email verification software is accelerating due to the growing importance of email marketing. As it is a vital communication and marketing channel for businesses. The increasing emphasis on personalized and targeted email campaigns has amplified the need for accurate and clean email lists. Thus, the increasing adoption of email marketing is likely to fuel the demand for email verification solutions which is also projected to boost the email verification software market growth over this forecast period. 

"Advanced Features of Software to Raise the Growth of the Market"

Furthermore, advanced features of the software are also a significant driving factor of the market. For instance, improved deliverability and reduced bounce rates are key features of the software it cleans email lists and leads to improved email deliverability rates. As high deliverability is essential for the success of email marketing campaigns and it ensures that emails reach the intended recipients' inboxes. In addition to this, this software also helps reduce bounce rates by identifying and removing invalid email addresses which enhance the marketing campaigns and augment the demand for the software.  

Restraining Factor

"Lack of Awareness and Education to Restrict Market Expansion"

However, some of the restraining factor can impede the adoption of these software solutions. Such as a lack of awareness and education about the software. Illustratively, many businesses, especially smaller ones, may not be fully aware of the importance of email verification or may not understand how it can benefit their email marketing efforts. As a result, a lack of awareness and education about the value of these tools could limit its adoption.

Email Verification Software Market Regional Insights

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"North America Dominates the Market with Strong Adoption of Cloud-based Software Solutions"

As per market records, in 2017, North America occupied the largest email verification software market share in the global marketplace and is expected to maintain its leading position due to several key factors. The region's strong adoption of cloud-based email verification tools, the rapid growth of small and medium-sized enterprises (SMEs), technological advancement, stringent data privacy regulations, a competitive landscape, and economic stability collectively contributed to North America's dominance in the market. 

Key Industry Players

"Key Players Invest in R&D to Improve Accuracy and Speed of their Verification Algorithms"

Key players in the email verification software market strive to stay ahead of the competition by prioritizing continuous innovation in accuracy and speed, user-friendly interfaces, seamless integration, real-time verification, competitive pricing, and data privacy. In addition, they expand global reach, feedback incorporation, strategic partnerships, and sustainability initiatives. These strategies help leading companies to meet customer needs, build trust, and adapt to evolving market demands to ensure they stay at the forefront of this competitive market.

List of Market Players Profiled

• TheChecker (Ukraine)
• FindThatLead (Spain)
• GetEmail.io (U.S.)
• MailboxValidator (Malaysia)
• HuBuCo (U.S.)
• BriteVerify (U.S)
• Bounceless.io (U.S.)
• ZeroBounce (U.S.)
• Kickbox (U.S.)
• NeverBounce (U.S.)

Report Coverage

This report defines the email verification software market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.