English Language Training (ELT) Market Size, Share, Growth, and Industry Analysis, By Type (Digital Learning, Through Books and In Person Courses), By Application (Pre-k and Elementary) Forecast to 2027

Updated On: 15 April 2024

REPORT OVERVIEW

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The global English Language Training (ELT) Market size was USD 81064.01 billion in 2021. As per our research, the market is projected to touch USD 126419.52 billion by 2027, exhibiting a CAGR of 7.69% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering with the English Language Training (ELT) Market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

English Language Teaching is based on the idea that the goal of language acquisition is communicative competence. It adopts concepts, techniques and methods in classroom for recognizing and managing the communicative needs of the language learners.

COVID-19 Impact: Imposed Restrictions in the Economy Resulted in Decline in the Market

The COVID-19 problem has had an impact on the global economy, causing a strict lockdown and a halt to day-to-day activities in every industry. With the limits imposed by the government, the panic scenario has had a negative influence on the industries. This has resulted in a market drop as well; there was a direct and indirect impact from numerous sectors providing English Language Training (ELT). With the revival of the market following COVID-19, we are seeing a recovery of the market where the blanks are restructured with product innovation and investments into R&D activities to develop advanced technologies to meet advanced requirements, which will project a proposed increase in the English Language Training (ELT) market share in the forecasted period.

LATEST TRENDS

"Technological Advancements Catalyze Personalized Learning in the English Language Training Market "

Rapid advancements in technology, including artificial intelligence (AI), machine learning, and mobile applications, have paved the way for personalized learning experiences in the ELT industry. These technologies enable the collection and analysis of vast amounts of learner data, allowing ELT providers to gain insights into individual students' strengths, weaknesses, and learning preferences. As a result, ELT programs and platforms can now offer tailored content, adaptive assessments, and real-time feedback to learners. This personalization not only enhances engagement and motivation but also accelerates learning outcomes. Students can access customized lessons and exercises, while instructors can better track progress and address specific language challenges. This trend is revolutionizing the ELT market, making English language learning more efficient, effective, and accessible to learners around the world.

SEGMENTATION

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• By Type

Based on type market is classified as digital learning, through books and in person courses.

• By application

Based on application market is classified as pre-k and elementary.

DRIVING FACTOR

"Globalization and International Communication to Drive the Market Growth "

Globalization is characterized by the increasing interconnectedness of economies, cultures, and societies across the world. It has facilitated cross-border trade, collaboration, and communication on an unprecedented scale. As businesses expand internationally, and people engage in global interactions, the need for a common language for communication becomes evident. English, being the most widely spoken second language globally and the primary language of international business, diplomacy, and academia, has emerged as the de facto medium for effective global communication. The demand for English language proficiency has risen significantly as individuals, organizations, and nations recognize the necessity of effective communication in a globalized world. This recognition drives the English language training (ELT) market growth. Individuals seek to enhance their English language skills to access educational opportunities abroad, excel in international careers, and participate in global conversations. Educational institutions, language training providers, and online platforms respond to this demand by offering a diverse range of ELT programs and courses. Moreover, businesses require employees with strong English communication skills to engage with clients, partners, and colleagues worldwide, further fueling the need for ELT solutions. As globalization continues to shape the modern world, the ELT market is expected to expand continuously, offering opportunities for language learning providers to meet the evolving demands of a globalized society.

"Education and Career Opportunities to Fuel the Market Growth"

English proficiency has become a fundamental requirement for accessing a wide range of education and career opportunities globally. Many higher education institutions, particularly in English-speaking countries, require international students to demonstrate a certain level of English language proficiency through standardized tests like TOEFL or IELTS for admissions to undergraduate and graduate programs. Similarly, in the professional world, English fluency is often a prerequisite for job applications and career advancement, especially in industries with international reach. The recognition of the pivotal role English plays in education and career advancement has spurred a substantial demand for ELT programs and courses. Aspiring students and professionals seek to improve their English language skills to meet the entry requirements of prestigious universities, secure scholarships, or excel in job interviews and workplace communication. ELT providers, both traditional and online, cater to this demand by offering a wide array of courses, certifications, and training modules designed to enhance English language proficiency. This strong correlation between language proficiency, education, and career success continues to drive the growth of the ELT market, with opportunities for providers to serve individuals aspiring to achieve their educational and professional goals in an increasingly globalized world.

RESTRAINNG FACTOR

"Limited Access to Quality Education and ELT Resources to Hinder Market Growth "

In many regions and communities around the world, access to quality education, including English language training, is limited due to various factors. These factors can include inadequate infrastructure, lack of qualified teachers, economic disparities, and remote geographic locations. Additionally, some individuals may face cultural or social barriers that deter them from pursuing ELT opportunities. The limited access to quality education and ELT resources creates a barrier to entry for many aspiring learners. It hampers their ability to acquire English language skills, hindering their educational and career prospects in a globalized world. This inequity in access to ELT opportunities can lead to disparities in language proficiency and limit individuals' ability to participate in international academic and professional environments. For the ELT market, this means that a significant portion of potential learners may remain underserved, impeding market growth. To address this restraint, efforts are needed to expand access to quality ELT resources, improve educational infrastructure, and promote inclusivity in English language training, thereby opening doors to a broader and more diverse audience of learners.

REGIONAL INSIGHT

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"Asia Pacific Expected to Hold Major Share of Market owing to Career Opportunities"

Based on region, the global English Language Training (ELT) Market is classified into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa, where Asia Pacific is dominating the global market and is expected to dominate during the forecast period owing to its vast population, strong emphasis on English language learning in education, and the desire for better career opportunities. A growing middle class and demand for quality education have led to a thriving private ELT sector. The demand for English language skills in both education and employment has fueled growth.

KEY INDUSTRY PLAYERS

"Financial Players to Contribute Towards Expansion of Market"

The English Language Training (ELT) Market is extremely competitive and consists of various global and regional players. Global market is majorly driven by the top manufacturers, which holds higher share of the market. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is an extensive research of a list of market players who contribute towards the expansion of the market. The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.

List of market players Profiled:

• Inlingua International (Switzerland)
• Berlitz Languages (U.S.)
• McGraw-Hill Education (U.S.)
• Houghton Mifflin Harcourt (U.S.)
• Global Education (GEDU) (China)
• 51talk (Philippines)
• Vipkid (China)
• Voxy (U.S.)
• New Oriental (China)
• New Channel International (China)
• Pearson ELT (U.K.)
• ITutorGroup (Taiwan)
• EF Education First (Switzerland)
• AEON (Japan)
• Meten English (China)
• Wall Street English (Spain)
• Rosetta Stone (U.S.)

REPORT COVERAGE:

The SWOT analysis and information on future developments are covered in the study. The research report includes a study of a number of factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.