Enterprise Video Platforms Market Size, Share, Growth, and Industry Analysis, By Type (Video Conferencing, Video Content Management and Webcasting), By Application (Knowledge Sharing & Collaboration, Corporate Communications, Training & Development, Marketing & Client Engagement), Regional Forecast To 2032

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Enterprise Video Platforms Market Report Overview

Global Enterprise Video Platforms Market size is USD 9.405 Billion in 2024 and market is projected to touch 26.1 Billion by 2032, exhibiting a CAGR of 13.6% during the forecast period.

Enterprise Video Platform is a video streaming platform that is used for video communication within business environments. It is designed to manage and enable video experiences throughout an organization such as client communication, corporate learning, employee training and onboarding. It is commonly used in live streaming, social intranet, and customer support and maintenance. It helps banks to promote their products and services, such as loans, credit cards. Video communication is not only popular within business corporations but in general it provides users access to host a video which in turn significantly enhance various business operations.

The demand for enterprise video platforms can be attributed to the increasing demand for video streaming for learning and development across various organizations.  Educational institutes are using multimedia presentations to offer a better learning experience with virtual recordings of webinars and courses.

COVID-19 Impact: Pandemic Increased the Demand for Enterprise Video Platforms Market

The dynamics of corporate operations have changed globally as a result of COVID-19. Albeit the COVID-19 outbreak exposed flaws in business models across industries, it also provided opportunities for enterprise video platforms to grow their clientele among businesses due to increased demand for video conferencing solutions across business organizations and institutions as a result of the COVID-19 lockdown. Increase in the number of online workshops, meetings, and webinars, raised the demand for enterprise video solutions as several companies implemented remote working models during the pandemic . The growing remote working trend increased demand for video conferencing and content management. This forced the major players to develop solutions to meet the rising demand.

Latest Trends

"Increasing Demand for Enterprise Video Platforms to Fuel Market Growth"

The growth of enterprise video platforms market can be attributed to various factors such as the increasing demand for virtual meetings, recent developments in the field of science and technology, and innovative ideas of market players. In April 2022, Google Cloud announced its new Multimedia CDN platform called Media CDN which allows organizations to leverage Google’s YouTube network. It also offered features that include custom ad insertion, platform extensibility, and ecosystem integrations. In March 2022, 100ms, Inc., an Indian startup, took the initiative to develop a live video conferencing infrastructure. Introduction of new product lines by key industry players will further add to the growth of market during the forecast period.

Enterprise Video Platforms Market Segmentation

• By Type Analysis

According to type, the market can be segmented into Video Conferencing, Video Content Management and Webcasting.

• By Application Analysis

Based on application, the market can be divided into Knowledge Sharing & Collaboration, Corporate Communications, Training & Development, and Marketing & Client Engagement.

Driving Factors

"Increasing Number of Users to Stimulate Market Demand"

After the pandemic, most of the people have been habituated of working remotely. Enterprise video services were used on large scale to meet day to day activities of the organization as it helped to increase productivity of remote workforce and at the same time reduced the cost of travelling to office. Many people these days prefer to resolve their issues at home rather than going to office. In this situation, video platforms provide a medium that enables people to meet virtually while being in their residences and preventing travel costs or other costs. Increase in the number of online viewers due to quick and cost effective solution is expected to boost enterprise video platforms market growth.

"Rapid Technological Advancements to Boost Market Growth"

Advancement in technology has contributed to the expansion of the manufacturing sector, which aids in providing high-quality services to customers, with modern economies. The growth of the market is further aided by the development of communication infrastructure and the digitalization process. In addition, the major market players in the industry are developing novel concepts and technologies to increase their share of the market. In order to meet consumer demand, they are introducing a variety of new products. Market expansion is anticipated to be sped up by this.

Restraining Factors

"Lack of Infrastructural Facilities in Developing Nations to Hamper Market Demand"

Most of the underdeveloped and developing countries lack communication infrastructures such as access to internet, communication mechanisms and communication technology to support high-quality video communication. Therefore, people in these areas rely more on audio-based communication to avoid low-quality video and disruptions in connectivity. The lack of strong communication resources and infrastructure is expected to hamper the growth of the enterprise video market.

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Enterprise Video Platforms Market Regional Insights

"Growing Demand for Video Conferences in North America Anticipated to Boost Market Expansion "

Due to increasing demand for virtual meetings as a result of pandemic and different development strategies made by the key players in North America, it is considered to be the most dominating region in enterprise video platforms market share. The main element anticipated to contribute to the industry growth are easy access to internet, early adoption of 5G network, advanced communication infrastructure and huge investments in research and developments. 

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Growth"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. The top key players in the market are Adobe, Brightcove, Avaya, Vidyo, VBrick Systems, MediaPlatform, Polycom, Cisco, IBM, Microsoft, Kaltura, Ooyala and others. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

LIST OF TOP ENTERPRISE VIDEO PLATFORMS COMPANIES

• Adobe
• Brightcove
• Avaya
• Vidyo
• VBrick Systems
• MediaPlatform
• Polycom
• Cisco
• IBM
• Microsoft
• Kaltura
• Ooyala

Report Coverage

This report examines an understanding of the enterprise video platforms market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.