Erythritol Powder Market Size, Share, Growth, and Industry Growth by Type (20-30 Mesh, 30-60 Mesh, 60-80 Mesh, 100 Mesh, and Others), By Application (Food Industry, Pharmaceuticals Industry, Cosmetics Industry, and Others) Regional Forecast (2022-2028)

REPORT OVERVIEW

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The global erythritol powder market size is expected to be USD 833.4 million in 2022. The global COVID-19 pandemic has been unprecedented and staggering, with erythritol powder experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. As per our research, the market is projected to touch USD 2689 million by 2028, exhibiting a CAGR of 21.6% during the forecast period. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Erythritol powder is a type of sugar alcohol. It is often added to foods as a low calorie sweetener. They are naturally found in foods such as mushrooms and fruits (peaches, grapes, watermelon, and pears). They are a type of carbohydrate that is known as sugar alcohol. This can be used as an additive and sugar substitute. It is man-made sweetener.

Increasing health consciousness among consumers is expected to accelerate market growth. Rising prevalence of cardiovascular diseases, diabetes, and obesity are estimated to accelerate product adoption. Increasing demand for customized solutions in food and beverage industry is predicted to fuel market growth. Growing need for table sugar alternatives with health benefits is projected to drive market growth. Rising prevalence for customized solutions in food and increasing disposable income is anticipated to expand market growth. Increasing consumer tendency towards emphasizing the value of organic foods is forecasted to stimulate market growth.

COVID-19 Impact: Closure of Stores to Restrict Market Growth

Closure of supermarkets and departmental stores due to lockdown restrictions impacted market growth. Growing safety measures during the pandemic reduced product demand. Further, the market witnessed supply chain and demand disruptions. Increasing order cancellations restricted market expansion. Increasing expenses due to lack of raw materials reduced demand for the product. Lockdown restrictions, curfews, and quarantine dropped the economic rate and revenue of the product. 

On the contrary, increasing awareness about healthcare and fitness is projected to drive market growth during pandemic. Working from home culture encouraged diet and low sugar intake which is estimated to boost erythritol powder demand.

LATEST TRENDS

"Rising Prevalence of Diseases to Increase Market Expansion "

Increasing prevalence of obesity, cardiovascular diseases, and diabetes is estimated to fuel market growth. Growing need for dental hygiene and rising need for zero tooth decay is predicted to increase market growth. The product has low-glycemic index and low-calorie sweetener. Such benefits help to boost market growth. Further, increasing metabolic rate without triggering vitals such as cholesterol and insulin is predicted to surge market growth during the forecast period. Increasing demand for customized food solutions in the food and beverage industry is predicted to fuel market growth. Further, the product has glycemic index which has no negative effect on tooth decay is predicted to fuel erythritol powder market growth.

SEGMENTATION

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• By Type

Based on type, the market is divided into 20-30 mesh, 30-60 mesh, 60-80 mesh, 100 mesh, and others.

20-30 mesh is expected to be the leading part of segmentation type.

• By Application

Based on the application, the market is divided into food industry, pharmaceuticals industry, cosmetics industry, and others.

Food industry is expected to be the leading part of application segmentation.

DRIVING FACTORS

"Increasing Consumer Awareness About Healthcare & Fitness to Propel Market Growth"

Rising consumer awareness regarding healthcare and fitness is estimated to fuel market growth. Today’s population are becoming aware about calorie intake and calorie count are projected to fuel product adoption. Growing demand for low-sugar energy drinks and health drinks is estimated to boost market growth. Increasing importance of organic foods among consumers is projected to drive market growth during the forecast period. Further, the product is broadly used in cosmetic preparation is projected to increase market growth. Rapid acceptance of anti-aging serums and night cream to fight against wrinkles are expected to stimulate erythritol powder market growth during the forecast period.

"Demand for Healthier Sweetener to Accelerate Market Expansion   "

Increasing preference for healthier sweetener is expected to increase market growth. Rapid penetration of sports and healthy drinks is projected to drive market growth. Fast solubility, sugar like taste, and low residual nature are important benefits to increase product adoption. Further, increasing disposable income is expected to accelerate drive market growth. Increasing need for specialty solutions in the food and beverage industry is estimated to surge market growth.  Growing need for table sugar alternative with health benefits is projected to drive market growth during the forecast period. Growing investment in R&D activities by major market players is estimated to increase market growth.

RESTRAINING FACTORS

"Presence of Alternatives to Hamper Market Growth"

Presence of substitutes such as stevia is expected to restrict market growth. High cost associated with the product is estimated to reduce erythritol powder market growth during the forecast period.

KEY INDUSTRY PLAYERS

"Leading Players Adopted New Launch Strategies to Stay Competitive"

The report covers information about the list of market players and their latest development in the industry. The information includes mergers, partnerships, acquisitions, technological developments, and production lines. Other aspects examined for this market include complete research on companies producing and introducing the latest products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

REGIONAL INSIGHTS

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"Growing Prevalence of Cardiovascular Diseases and Obesity in North America to Drive Market Share"

North America is estimated to hold largest erythritol market share due to increasing incidences of diabetes among geriatric population. Growing awareness regarding the benefits of natural sweeteners is projected to drive market growth. Rising disposable income in the region is predicted to drive market growth. Further, growing prevalence of cardiovascular diseases and obesity is anticipated to propel erythritol powder market growth during the forecast period. In addition, increasing demand for healthcare and wellness among population is predicted to surge market growth. Presence of market players in the region is projected to boost product demand. 

Asia Pacific is expected to show considerable market growth due to increasing cases of obesity and diabetes. Growing disposable income of population is anticipated to foster market growth. Growing demand for healthy weight management products is predicted to propel market growth. Increasing importance of organic food and beverages in the region is projected to drive erythritol powder market growth during the forecast period.

List of Market Players Profiled

• Cargill (U.S.)
• Shandong Sanyuan Biotechnology (China)
• Zibo ZhongShi GeRui Biotech (China)
• Zhucheng Dongxiao Biotechnology (China)
• Baolingbao Biology (China)
• Fultaste (China)
• Zhucheng Xingmao Corn Developing (China)

INDUSTRIAL DEVELOPMENT

May 2020 – Ingredion launched a new sweetener called Erysta. The new product made from an Erthritol polyol according to the Food Ingredients First. It is made from fermentation process.

REPORT COVERAGE

This research profiles a report with general studies that explain the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.