Event Management as a Service Market Size, Share, Growth, And Industry Analysis by Type (Facebook, Twitter, LinkedIn & Other) by Application (Corporate Organizations, Public Organizations and NGOs, Individual Users) and Regional Forecast to 2032

Updated On: 15 April 2024

Report Overview

• 

• Request a Free Sample to learn more about this report

The global event management as a service market size was USD 5220 million in 2021. As per our research, the market is expected to reach USD 10690 million by 2028, exhibiting a CAGR of 10.6 % during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with event management as a service market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

Event Management as a Service (EMaaS) is a comprehensive solution that streamlines the planning, organization, and execution of various events. By outsourcing the complexities of event coordination, businesses and individuals can focus on their core objectives while professionals handle logistics, venue selection, vendor management, marketing, and attendee engagement. EMaaS leverages technology to provide real-time updates, registration, and feedback mechanisms, enhancing the overall event experience. This service model offers a cost-effective and efficient way to create memorable events, whether they are corporate conferences, weddings, trade shows, or community gatherings, relieving clients of the intricate tasks and enabling them to fully enjoy their events.

The event management as a service market size is rapidly expanding due to the growing recognition of its benefits. Organizations and individuals are increasingly valuing the expertise and efficiency that EMaaS brings to event planning, allowing them to save time, reduce stress, and ensure seamless execution. As events become more complex and diverse, the need for specialized knowledge and resources drives the demand for EMaaS. Moreover, the integration of digital platforms and virtual events in response to global circumstances has further catalyzed the growth, making EMaaS a vital solution for delivering engaging and successful events in an ever-evolving landscape.

COVID-19 Impact: Traditional Events Had Difficulties, But The Pandemic Sped Up The Use Of Technology In Event Planning, Expanding The Application Of EMaaS

The COVID-19 pandemic has significantly reshaped event management as a service market. With restrictions on gatherings and the emphasis on health and safety, in-person events faced unprecedented challenges. However, this adversity also prompted a shift towards virtual and hybrid events, driving EMaaS providers to adapt quickly. As businesses and individuals sought to maintain connections and engagement remotely, the demand for EMaaS surged. Virtual event platforms, attendee engagement tools, and livestreaming capabilities became essential offerings. While traditional events faced setbacks, the pandemic accelerated the integration of technology into event planning, broadening the scope of EMaaS. This adaptive response not only sustained the market but also established a foundation for innovative event solutions in the post-pandemic landscape. 

Latest Trends

"Integration Of AI-Powered Analytics Is One New Trend In The Event Management As A Service (Emaas) Sector"

One emerging trend in the Event Management as a Service (EMaaS) market is the integration of AI-powered analytics. New products and technologies are being launched to enhance event insights and decision-making. These tools utilize data from attendee interactions, feedback, and engagement metrics to provide actionable recommendations for improving future events. Leading players are investing in AI-driven event sentiment analysis, predictive attendance modeling, and personalized content delivery. For instance, companies like Cvent and Bizzabo are incorporating AI to refine attendee matchmaking and optimize event schedules. This trend not only enriches event experiences but also empowers event organizers with data-driven strategies, enabling them to curate more impactful and tailored events. 

SEGMENTATION

• 

• Request a Free Sample to learn more about this report

• By type

Depending on event management as a service market given are types: Facebook, Twitter, LinkedIn & Other. The Twitter type will capture the maximum market share through 2028.

• By Application

The market is divided into Corporate Organizations, Public Organizations and NGOs, Individual Users based on application. The global event management as a service market player in cover segment like Corporate Organizations will dominate the market share during 2022-2028.

Driving Factors

"The Growing Importance Of Experiential Marketing Is A Primary Driving Force Behind The Expansion Of The Event Management As A Service  Sector"

A significant driving factor behind the event management as a service market growth is the increasing emphasis on experiential marketing. Companies are recognizing that memorable and engaging events leave a lasting impact on attendees, fostering brand loyalty and enhancing customer relationships. EMaaS offers the expertise and tools to create immersive and unique event experiences that go beyond conventional advertising methods. Businesses are investing in events that tell their brand story, evoke emotions, and allow participants to interact directly with their products or services. This strategic shift towards experiential marketing drives the demand for EMaaS as organizations seek to stand out in a competitive landscape by delivering remarkable and unforgettable events.

"The Globalisation Of Corporate Operations Is A Crucial Aspect That Is Accelerating The Expansion Of The Event Management As A Service Industry"

Another pivotal driving factor propelling the event management as a service market growth is the globalization of business operations. As companies expand their reach across borders, organizing events in diverse locations becomes crucial for networking, market penetration, and brand visibility. EMaaS provides a streamlined solution for managing events across different geographical regions, addressing language barriers, cultural nuances, and logistical challenges. This enables businesses to maintain a consistent and professional presence in various markets while adhering to local norms. As globalization continues to reshape business strategies, the demand for EMaaS grows, offering a seamless way to orchestrate international events and establish a global footprint.

Restraining Factors

"Data Security Issues Are A Significant Restraint On The Event Management As A Service  Business"

A notable restraining factor impacting the event management as a service market growth is data security concerns. As events increasingly rely on digital platforms and data-driven insights, the potential for cyber threats and breaches becomes a significant worry. Clients worry about the safety of attendee information, financial data, and proprietary event details. This cautiousness can lead to hesitation in adopting EMaaS solutions, particularly among industries that prioritize confidentiality, such as finance and healthcare. To mitigate this challenge, EMaaS providers must invest in robust cybersecurity measures, compliance with data protection regulations, and transparent communication to assure clients that their sensitive information is safeguarded effectively.

Regional Insights

• 

• Request a Free Sample to learn more about this report

"The North American Area Appears As A Key Hub In The Shifting Environment Thanks To Its Persistent Pursuit Of Novel Experiences "

The North American region emerges as a leading hub in the dynamic landscape of Event Management as a Service (EMaaS). Boasting a robust economy, technological innovation, and a vibrant event culture, North America holds a significant market share. The region's businesses, spanning industries from tech to entertainment, heavily rely on EMaaS to curate exceptional events that foster connections and drive growth. With a penchant for adopting cutting-edge technologies, North America embraces virtual and hybrid event formats, further fueling the demand for EMaaS solutions. This region's progressive approach to event planning and its consistent pursuit of innovative experiences contribute to its position as a prominent player in the EMaaS market.

Europe emerges as the second-leading region in the Event Management as a Service (EMaaS) market. Known for its rich cultural diversity and bustling event scene, Europe commands a significant event management as a service market share. Businesses across industries, including finance, fashion, and technology, rely on EMaaS to orchestrate impactful events that cater to a diverse audience. The region's emphasis on sustainable practices and innovative event formats, coupled with its growing adoption of virtual and hybrid event solutions, contributes to the expansion of EMaaS demand. Europe's blend of tradition and innovation positions it as a key player, fostering a competitive and evolving EMaaS landscape.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Lanyon (U.S.)
• Cvent (U.S.)
• Etouches (U.S.)
• Eventbrite (U.S.)
• Eventzilla (U.S.)
• Regpack (U.S.)
• XING Events (Germany)
• Bizzabo (U.S.)
• CadmiumCD (U.S.)
• Certain (U.S.)
• Dean Evans and Associates (U.S.)
• Profit Systems (U.S.)
• iRez Systems (U.K.)
• KweekWeek (U.K.)
• Lyyti (Finland)
• Member Solutions (U.S.)
• PlanetReg (U.S.)
• Planning Pod (U.S.)
• RegPoint Solutions (U.S.)
• ReServe Interactive (U.S.)
• Ungerboeck Systems International (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.