Exhibition Organizing Market Size, Share, Growth, and Industry Analysis, By Type (5,000-20,000 Sqm, 20,000-100,000 Sqm, and More Than 100,000 Sqm), By Application (Art Exhibitions, Academic Exhibitions, Commercial Exhibitions, and Others), Regional Insights and Forecast From 2025 To 2035

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EXHIBITION ORGANIZING MARKET OVERVIEW

The exhibition organizing market stood at USD 34 billion in 2025 and is projected to expand to USD 35.16 billion in 2026, eventually reaching USD 47.73 billion by 2035, driven by a CAGR of 3.4% from 2025 to 2035.

The exhibition organizing market's unique selling point is that it fosters trust without the need for a reliable third party while maintaining data record integrity and security. An exhibition organizing market has a different data structure than a conventional database. Data is divided into information-filled units by an exhibition organizing market. The exhibition organizing market data chain is formed when a block is closed after being filled to capacity and linked to the block before it. A database arranges data into tables, but an exhibition organizing market arranges data into linked chunks (blocks), as the name suggests.

Throughout the projected period, the market for exhibition organizing is anticipated to continue its rapid growth. The market's top players are expected to fiercely compete for new strategies and techniques to expand their businesses, which will lead to a proportionate increase in the exhibition organizing market. The exhibition organizing market shares are expanding as a result of the industry's excellent adaptability, cost-cutting measures, and financial planning for long-term profitability.

KEY FINDINGS

COVID-19 IMPACT

Pandemic to Affect the Exhibition Organizing Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with exhibition organizing market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Market expansion was significantly impacted by Covid-19's debut. Although there is a growing demand for exhibition planning, the industry isn't growing because of a lack of supplies, severe supply-chain disruptions, and rising labor prices. Logistics and cargo accumulation have been severely disrupted by the outbreak. Following the COVID issue, end users are increasingly cautious about buying fixed assets because further pandemics could break out, producing interruptions and restrictions. Smart and clever exposition organizing services, which the industry is developing, are preferred. Given that demand is anticipated to grow quickly over the projected period, this might increase the revenue for exhibition organizing market share on a global scale.

LATEST TRENDS

E-Commerce Development to Surge Exhibition Organizing Market Growth

The potential for the caravan leasing industry to thrive is suggested by the growth of e-commerce. An enormous increase in demand for this commodity over pre-pandemic years is attributable to the industry's provision of new technology that is far wiser and cleverer than previous customs. The expansion of the exhibition organizing market is projected to be boosted by these factors.

• According to the U.S. Bureau of Labor Statistics (2023), employment in the exhibition organizing sector grew by 7.2% from 2022 to 2023, outpacing overall job growth, indicating a robust recovery post-pandemic.

• The Exhibition and Event Association of Australasia (EEAA, 2023) reported that exhibitions with robust marketing campaigns saw an average attendance increase of 23% in 2023 compared to 2022, highlighting the effectiveness of strategic promotion.

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EXHIBITION ORGANIZING MARKET SEGMENTATION

By Type

According to type, the market can be segmented into 5,000-20,000 Sqm, 20,000-100,000 Sqm, and More Than 100,000 Sqm amongst which 5,000-20,000 Sqm is the leading segment.

By Application

Based on application, the market can be divided into Art Exhibitions, Academic Exhibitions, Commercial Exhibitions, and Others amongst which Art Exhibitions is the largest share holder of the market worldwide

DRIVING FACTORS

Reduced Financial Pressure in Purchases to Augment the Exhibition Organizing Market Growth

A couple of the advantages of organizing exhibitions serve as significant market growth drivers. Major participants are relieved of their financial burdens by the exhibition planning since long-term leasing benefits the participants. Long-term leasing is more sustainable because it requires a single investment that is extended over time. The task will run more smoothly in the future since it gives the participants more logical and effective financial planning. Due to the agreements' incredible affordability for the participants, there is a rise in the need for exhibition planning. The spread of market shares for exhibition organizing is a direct outcome of rising demand being inversely correlated with rising production and supply.

Strong Flexibility of the Exhibition Organizing Market to Proliferate the Market Growth

Due to increasing demand, the market for exhibition organizing is predicted to grow further throughout the forecast period. The versatility of show organizing is another significant aspect promoting its growth. The caravan leasing is meeting the short-term needs of the primary participants at a low cost because of its high flexibility. The players' financial tension is being reduced by its durable construction and effective operating characteristics. The expansion of the global exhibition organizing market is being fueled by each of these factors.

• According to the U.S. Travel Association (2023), the United States hosts some of the world’s most influential gatherings, including CES, SXSW, and the National Retail Federation’s Big Show, drawing over 2.5 million business attendees annually, underscoring the significance of exhibitions in global business networking.

• The European Union (2023) supports the exhibition ecosystem through programs like Erasmus for Young Entrepreneurs, facilitating cross-border business matchmaking at trade shows, thereby enhancing international collaboration.

RESTRAINING FACTORS

High-competition Amongst Players to Restrain the Exhibition Organizing Market Growth

The highly competitive show organizing sector is endangering global market expansion. Furthermore, the leasing agreement looks to be a little too expensive because it requires a lengthy payback period and substantial long-term investment capital, upsetting the lessors' ability to maintain their financial stability. Despite providing more sophisticated and intelligent services, shipping and exhibitions organizing, whether for commercial or personal use, are proving to be out of budget. Together, these problems could restrict market growth during the anticipated time frame.

• According to the Center for Exhibition Industry Research (CEIR, 2025), the exhibition industry is facing challenges, with the CEIR Total Index registering 8.4% below Q2 2019 levels, indicating ongoing impacts from economic headwinds.

• The International Association for Exhibition and Events (IAEE, 2023) highlights that 68% of global exhibitors considered North American events as "must-attend," emphasizing the region's dominance in the exhibition industry.

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EXHIBITION ORGANIZING MARKET REGIONAL INSIGHTS

Affordable Interest Rates Offered to Drive the Exhibition Organizing Market Share

Because lessees in this region offer lessors low interest rates, North America currently controls the majority of the global market for exhibition organizing. It is anticipated that this rapidly developing region would hold a sizeable part of the worldwide market. The major contributor to these increasing market value numbers is the United States.

Asia Pacific is expected to follow North American region in terms of attributing the worldwide exhibition organizing market sales and manufacturing.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

• RELX Group (Reed Exhibitions): As a leading global event organizer, Reed Exhibitions has a diverse portfolio of over 500 events across 30+ countries, connecting millions of professionals worldwide.

• Informa (UBM): Informa Markets, a division of Informa, organizes over 550 international B2B events annually, serving various industries including healthcare, technology, and fashion.

List of Top Exhibition Organizing Companies

• RELX Group (Reed Exhibitions) (U.K.)
• Informa (UBM) (U.K.)
• Messe Frankfurt (Germany)
• GL Events (France)
• MCH Group (Switzerland)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.