Exterior Wall Putty Powder Market Size, Share, Growth, and Industry Analysis, By Type (Water Resistant Type, Alkali Type and Others), By Application (Residential and Commercial Building), Covid-19 Impact, Latest Trends, Segmentation, Driving Factors, Restraining Factors, Key Industry Players, Regional Insights, and Forecast From 2023 To 2030

Updated On: 11 September 2023

Exterior Wall Putty Powder Market Report Overview

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The global exterior wall putty powder market size was USD 38.38 billion in 2021 and is projected to touch USD 57.77 billion by 2028, exhibiting a CAGR of 6.0% during the forecasting period.

White cement, heavy calcium carbonate, and additives make up the majority of exterior wall putty powder, a type of building material used to smooth out the outer walls. In several Asian nations, particularly in China and India, it is commonly practised. The putty powder needs to be combined with water prior to painting the walls. a layer of white putty covering the exterior of the just purchased rough house; typically, the putty's whiteness and fineness are both above 90. Putty is a type of base material used for levelling and repairing walls that provides a strong basis for further ornamentation (painting and wallpapering).

There are two categories of putty: internal wall and outside wall. In order to withstand wind and sunlight, outside wall putty must have strong adhesiveness, high strength, and a marginally lower environmental protection index.

Since the external wall is not for internal use and the interior wall is not for external use, the internal wall putty has a good comprehensive index and is healthy and environmentally beneficial. The bucket elevator, horizontal mixer (optional non-gravity mixer, coulter mixer), working platform, storage tank, discharger, bag filter, automatic packaging machine, and electrical appliances Device composition regulate the putty powder production equipment. When making putty powder, horizontal double-shaft paddle mixers are frequently utilised for mixing. Domestic horizontal mixers are now being developed and improved in order to achieve high mixing precision, quick speed, minimal residual amount, low consumption and high efficiency, serialisation and a broad variety of applications. Biaxial blade horizontal mixer development is one of them that is happening very quickly.

COVID-19 Impact: Shut-Down of Construction Activity to Impede Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with exterior wall putty powder market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The spike in CAGR is attributed to the exterior wall putty powder market growth and demand returning to pre-pandemic levels once the pandemic is over.

Failures to stop the coronavirus's spread had increased domestic demand for building materials because providers were unable to export to the destinations they wanted. Imports also experienced comparable problems at the same time, therefore a mixed pattern of price changes was to be expected. However, long-term supply chain constraints may result in an increase in the cost of building supplies and construction. A supply chain setback was caused by an increase in demand across the US as building construction companies tried to resume normal business operations.

Contractors and their sureties encountered not just unusual difficulties in the form of stay-at-home orders and government shutdowns of construction activity that was deemed "non-essential" business, but also well-known difficulties at levels never before experienced in scope and duration. The closure of schools, child care centres, and businesses, along with restrictions on public transportation, are predicted to have a negative impact on workers' capacity to work in the exterior wall putty powder market, even in cities and states where construction activities were previously regarded as essential.

LATEST TRENDS

"Demand for Sustainable Construction to Propel Market Growth"

Sales in the construction industry are expected to increase as a result of rising demand for environmentally friendly and sustainable building materials. The public's understanding of environmentally friendly wall putty has been greatly aided by social media. Every customer wants durable, energy-efficient building materials, and this desire has significantly fuelled the demand for exterior wall putty powder.

Exterior Wall Putty Powder Market Segmentation

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• By Type

Based on type; the market is divided into water resistant type, alkali type and others.

In terms of product, alkali type is the largest segment.

• By Application

Based on application; the market is divided into residential and commercial building.

In terms of application, residential industry is the largest segment.

DRIVING FACTORS

"Usage of Advanced Chemicals to Boost Market Growth"

Proliferation of innovative construction technologies in the industry and rising investments in the real estate sector are anticipated to be one of the main reasons for exterior wall putty powder market growth. There is currently a wide selection of wall putty available for customers with various needs. This feature makes the product incredibly convenient and user-friendly.

"Durability of the Material to stir Market Growth"

Exterior wall putty powder is increasingly being preferred for their aesthetic appeal and durability coupled with low maintenance cost compared to conventional materials such as wood or aluminium composite sheets. The putty is essential for buildings and other construction projects since it can withstand heat, moisture, and other climatic conditions. This element has a significant impact on the market's expansion.

RESTRAINING FACTORS

"Weak Formula of the Material to Restrain Market Growth"

The exterior wall putty powder building and grinding process is highly challenging because outside wall waterproof putty powder is more durable, high adhesion, and high strength, stirring batch scraping is more difficult than with common putty. Uneven colour may emerge from surface emulsion paint colour distinction if the formula is poor. This is anticipated to constrain market growth.

Exterior Wall Putty Powder Market Regional Insights

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"Asia Pacific to Dominate the Market Owing to Industrialization"

Asia Pacific owns the largest part of exterior wall putty powder market share. Due to the rapid industrialization, urbanisation, and infrastructure development in growing economies like China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, among others, the area is predicted to grow. The GDP growth rate increase and subsequent increase in disposable income have had a significant impact on the exterior wall putty powder market's growth. This will enhance demand for commercial constructions such office buildings and retail outlets, which will increase product demand over the projected period.

KEY INDUSTRY PLAYERS

"Market Players Focus on New Product Launches to Strengthen Market Position"

The research provides a detailed overview of the analysis of the important aspects of the exterior wall putty market, such as sales growth, pricing analysis, and shifting regional market growth factors. Sales value, sales volume, market revenue, and demand size are all covered in detail. The market participants and their relative positions within the machinable ceramic industry are discussed in the report. Data is being collected and made available through proper research, mergers, technical advancement, growing production facilities, and cooperation. The study on materials contains information on producers, locations, types, applications, sales channels, and distributors.

List of Market Players Profiled

• Asian Paints (India)
• British Paints (Britain)
• Walplast (U.S.)
• Birla White (India)
• Acro Paints India Limited (U.S.)
• Platinum Plaster Ltd (India)
• Timbermate Products (Australia)
• J.K. Cement Ltd (India)
• Mapei (Italy)
• Golchha Pigments (India)

REPORT COVERAGE

The study analyses the external wall putty powder market channels and includes details on the factors that could affect future global development. The research also examines geographical trends, end-use categories, market segments, and market size and share. It emphasises how crucial it is to outline a thorough regional study. To understand the major market drivers and entry obstacles, the Global Machinable Ceramic Market study also conducted a sector analysis. The study also makes recommendations for how companies should fortify their market positions in light of material changes in the market dynamics.