External Nasal Dilator and Nasal Strip Market Size, Share, Growth, and Industry Analysis, By Type (Adults Type, Kids Type), By Application (Nasal Congestion, Snoring, Other), Regional Forecast To 2033

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EXTERNAL NASAL DILATOR AND NASAL STRIP MARKET OVERVIEW

Global external nasal dilator and nasal strip market size was USD 0.61 Billion in 2024 and market is projected to touch USD 0.96 Billion by 2033, exhibiting a CAGR of 5.2% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with external nasal dilator and nasal strip market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

An external nasal dilator is a device typically made of plastic or silicone that is applied to the outside of the nose. It consists of two adhesive strips with flexible bands that gently pull open the nostrils, increasing the size of the nasal passages. This action helps to reduce nasal airway resistance and allows for improved airflow. A nasal strip, also known as a nasal adhesive strip or nasal band, is a type of adhesive tape with a plastic or metal strip embedded in the center. It is applied externally across the bridge of the nose. When the strip is applied, it helps to physically lift and widen the nostrils, similar to the action of the external nasal dilator.

The market for external nasal dilator and nasal strip is influenced by factors such as the prevalence of snoring, sleep-related disorders, and nasal congestion, as well as the demand for non-invasive solutions to these issues. As people become more conscious of their sleep quality and seek alternatives to address snoring and breathing difficulties, the market for these products may continue to grow.

COVID-19 IMPACT

Pandemic Hampered the Demand for Market

The pandemic led to disruptions in global supply chains, affecting the manufacturing and distribution of various products, including medical devices like external nasal dilators and nasal strips. Lockdowns, travel restrictions, and reduced workforce availability could have contributed to delays in production and supply. During the pandemic, there might have been shifts in consumer behavior, including a heightened focus on health and wellness products. Some individuals may have shown increased interest in products like external nasal dilators and nasal strips to potentially improve breathing and sleep quality. As people faced economic uncertainties and prioritized essential purchases, non-essential products might have experienced a temporary decrease in demand. However, the impact on the external nasal dilator and nasal strip market could vary based on consumer preferences and perceived benefits. Disruptions in healthcare access and elective procedures due to the pandemic could have affected the recommendation and adoption of certain medical devices, including external nasal dilators, which might be recommended by healthcare professionals.

LATEST TRENDS

Growing Awareness of Nasal Health to Fuel Market Growth

People have become more conscious of their nasal health and the impact it can have on their overall well-being. This awareness has driven interest in products like external nasal dilator and nasal strips, which are designed to help improve nasal breathing. Nasal strips, in particular, have gained popularity among athletes and individuals engaged in physical activities. These strips are believed to help enhance airflow and oxygen intake, potentially leading to improved athletic performance. External nasal dilators and nasal strips have been marketed as aids for better sleep by reducing snoring and improving overall breathing during sleep. This has led to their adoption by individuals seeking sleep quality enhancement. Manufacturers have been focusing on improving the design and comfort of external nasal dilators and nasal strips. This includes using hypoallergenic materials, optimizing adhesive properties, and ensuring ease of application. Like many other consumer products, these nasal devices have increasingly been sold through online platforms, making them more accessible to a wider audience.

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EXTERNAL NASAL DILATOR AND NASAL STRIP MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented into adults type, kids type.

By Application Analysis

Based on application, the market can be divided into nasal congestion, snoring, other.

DRIVING FACTORS

Growing Awareness of Snoring and Sleep Disorders to Drive Market Growth

As awareness about the health risks associated with snoring and sleep disorders increases, more individuals are seeking non-invasive solutions to improve their breathing during sleep. External nasal dilators and nasal strips are often marketed as tools to reduce snoring and alleviate breathing difficulties, driving their demand. Many people prefer non-invasive methods to address breathing issues, such as nasal congestion and restricted airflow. External nasal dilators and nasal strips provide a relatively simple and non-surgical option to help improve nasal breathing.

Increased Demand from Athletes to Fuel Market Growth

Athletes and individuals engaged in physical activities often use nasal strips to enhance their athletic performance. These strips are believed to increase airflow and oxygen intake, leading to potential improvements in endurance and overall performance. External nasal dilator and nasal strips are generally easy to use and don't require medical procedures or prescriptions. This convenience factor contributes to their popularity, as users can apply them without the need for professional assistance. Nasal strips and external nasal dilators are widely available over-the-counter in pharmacies, supermarkets, and online platforms. Their easy accessibility makes them a convenient choice for individuals seeking relief from nasal congestion and related issues. All these factors are driving external nasal dilator and nasal strip market growth.

RESTRAINING FACTORS

Limited Efficacy for Some Individuals to Restrict Market Growth

External nasal dilator and nasal strips might not be effective for everyone. Individuals with severe nasal obstruction or structural abnormalities may not experience significant improvement from using these products. Some individuals may find wearing external nasal dilators or nasal strips uncomfortable or irritating, which could affect their willingness to continue using them.

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EXTERNAL NASAL DILATOR AND NASAL STRIP MARKET REGIONAL INSIGHTS

Presence of Key Players in North America Anticipated to Drive Market Expansion

North America holds leading position in external nasal dilator and nasal strip market share. The United States and Canada have a high prevalence of sleep disorders and nasal congestion issues due to factors such as lifestyle, air pollution, and allergies. These regions often see a significant demand for products like nasal strips that help alleviate nasal congestion and improve breathing during sleep.

KEY INDUSTRY PLAYERS

Adoption Innovative Strategies by Key Players Influencing Market Growth

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are GSK, Foundation Consumer Healthcare, Equate (Walmart), ASO Medical, Hongze Sanitary, SK&F, Health Right Products, AirWare Labs. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

List of Top External Nasal Dilator and Nasal Strip Companies

• GSK
• Foundation Consumer Healthcare
• Equate (Walmart)
• ASO Medical
• Hongze Sanitary
• SK&F
• Health Right Products
• AirWare Labs

REPORT COVERAGE

This report examines an understanding of the external nasal dilator and nasal strip market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.