Eye Makeup Market Size, Share, Growth, and Industry Analysis, By Type (Eyeshadow, Eyeliner, False Lashes, & Others), By Application (Supermarket, Specialty Retailers, Online, & Others), Regional Insights and Forecast From 2025 To 2033

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EYE MAKEUP MARKET REPORT OVERVIEW

The global eye makeup market size was valued at approximately USD 23.20 billion in 2024 and is expected to reach USD 43.24 billion by 2033, growing at a compound annual growth rate (CAGR) of about 7.1%% from 2025 to 2033.

The market for eye makeup is witnessing a remarkable boom thanks to progress in beauty trends and increasing craving of the consumers for cosmetic products. These days people are into freedom of expression and beauty inspiration in which the use of eye makeups popularly increases. Manufacturers, in turn, are adopting innovative formulations and application techniques to meet consumers’ changing tastes and loyalty.

On the other hand, the new success of Social media influencers and beauty tutorials have also triggered the growth of the eye makeup market. Shoppers opting in for the current fashionable trends and mixing styles are one of the reasons why so many eye makeup categories that include eyeshadows, eyeliners, and mascaras can be found in stores. Therefore, the market is currently facing intense competition among brands who are attempting to stand out with the offering of innovative and appealing products that attract consumer eyes to them and cause loyalty.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Lockdown Restrictions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The eye makeup market suffered a sharp decline due to the COVID-19 pandemic as people wore face masks that reduced the visibility of makeup, social distancing measures encouraged people to stay home, and the cosmetic industry experienced a drop in sales, particularly for those products intended for the eyes. Having face masks as the new standard, shoppers favored a more minimalistic makeup routine in which eye makeup was given less attention. Consequently, it caused a decline in sales and a pause in market expansion. Generally, the effect of COVID-19 on the market of eyes makeup has been most negative, because of the pandemic which had brought changes in the consumers’ habit of consuming and consequently, led to decline of the industry.

LATEST TRENDS

Rise of Eye Gloss to Reshape the Market

The eye gloss is a new hype for the eyemakeup market and it provides the dampness in eyes matching to a better appearance. This innovative product is the one that gives your eyelids a slight glow and texture that is suitable for use with diverse makeup styles, giving you a radiant look. Not surprisingly, the art of eye makeup and eye gloss has experienced an incredible boost among those who love makeup, aiming at a look that will make them seem younger and shine. The trends from smooth neutrals to bright shades give way to a more colorful practice moving the market towards experimenting with new eye gloss formulations and shades.

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EYE MAKEUP MARKET SEGMENTATION

By Type

Based on type the global market can be categorised into Eyeshadow, Eyeliner, False Lashes, & Others.

• Eyeshadows: They offer a diverse range of colors and finishes, allowing consumers to create customized eye looks ranging from subtle to dramatic.

• Eyeliners: They come in different formulations such as pencils, liquids, and gels, providing options for precise lines or smudged effects.

• False lashes: They offer instant volume and length, enhancing the natural lashes for a glamorous appearance.

• Others: This category typically includes products like mascaras, eyebrow products, and eye primers, catering to additional needs in eye makeup routines.

By Application

Based on application the global market can be categorised into Supermarket, Specialty Retailers, Online, & Others.

• Supermarkets: They offer convenience and accessibility, providing a wide range of eye makeup products alongside other household items.

• Specialty retailers: They focus on beauty and cosmetics, offering personalized assistance and curated selections for discerning consumers.

• Online: It has witnessed significant growth, providing convenience and a vast array of options for consumers to browse and purchase eye makeup products from the comfort of their homes.

• Others: This category typically includes channels such as department stores, drugstores, and direct sales, each catering to specific consumer demographics and preferences.

DRIVING FACTORS

Celebrity Influence Propels Market Growth

With celebrities and social media influencers having a substantial effect on what is considered trendy in the eye makeup market, this will drive the demand for such products. Celeb endorsements, pomp and glamour sound bites, and modern makeup tutorial demonstrations notoriously bring forth consumer attention which often translates into substantial demand for particular eye makeup products and trends. Consumers aim to match the appearance of celebrities they like as shown by influencers and through endorsement by celebrities, this leads to increased sales of products showcased by influencers and endorsed by celebrities. This trend emphasizes the authenticity of celebrity culture, which has played a vital role in the dictation of customer preferences and the making of buyer decisions in the dynamic fashion of the eye makeup market.

Innovation and Technological Advancements to Fuel Market Expansion

Constantly growing innovations and technical developments in the fields of the eye cosmetics industry are the key influencers of the eye makeup market growth. An increasingly intense competition has forced the manufacturers to spend more on research and development to generate new formulations, techniques and product features that provide more for the customers as long term benefits like enhanced performance, longevity and versatility. Starting with long-term formulations to include advanced appliances and package designs that match the requirements of the consumer, technology developers are able to meet current customer needs and preferences, expand sales, and grow the market. Hence, this provides a crucial stimulus for new business to grow as well as successfully compete in the well-known and rapidly changing beauty market.

RESTRAINING FACTORS

Supply Chain Disruptions to Impede the Market Expansion

Supply chain disruptions are a very important restraining variable for the eyeliner market, influencing the availability of raw material, production process, and distribution channels. Agents like natural disasters, geopolitical tensions and transportation problems can contribute to breakdowns in the timely deliverance of ingredients and finished products, thereby causing production and delivery timelines. These disturbances not only make it more difficult for producers to meet the demand by consumers but also lead to increased costs and logistical problems. Consequently, it is essential that the supply chain is strong and flexible in order to reduce the risks and cope with the changeable environment of the eyeliners market.

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EYE MAKEUP MARKET REGIONAL INSIGHTS

North America Leads the Market with Large Consumer Base

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America is the leading region in the eye makeup market share with a notable share attributed to a number of key success factors. The dominance of this region is mainly because of its large consumer base, high-income levels, and the presence of well-established cosmetic brands. Moreover, North America is rich in a beauty-oriented and self-expressive culture, creating continuous demand for novel makeup products for eyes. Additionally, the role of social media, celebrity endorsements, and beauty influencers in the region is another factor that sparks interest and leads to sales growth. Consequently, North America remains a dominant player on the global eye makeup market and influences trends across the world.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

Major industry players including manufacturers, brands, retailers and others have a sizable industry sway to create the trends, articulate the innovation and thus have a major impact on the share of market. Branded cosmetics are synonymous with the chief cosmetics manufacturers who flooded the market with the diverse product range, global presence, and strong brand name recognition. These pioneer companies in the industry have big investments in research and development to bring out sector leading products with high technology coatings, eye catching packages and latest colors that goes with what consumers near and far. These first movers and pioneers are definitely the center stage of the industry that dictates consumers taste, sets the industry standard and shapes the future vision of eye makeup market.

LIST OF TOP EYE MAKEUP MARKET COMPANIES

• L’Oreal (France)
• Estee Lauder (U.S.)
• LVMH (France)
• SHISEIDO (Japan)
• Amore Pacific (South Korea)
• Chanel (France)
• Avon (U.K.)

INDUSTRIAL DEVELOPMENT

November 2020: Multi-Functional Eye Makeup Products has been one of the several latest innovations in the market. Products like eyeshadow sticks that can be used for both eyeshadow and eyeliner, or brow pomades that can also define the eyes, offer convenience and versatility.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.