Eye Tracking Devices Market Size, Share, Growth, And Industry Analysis, By Type (Remote Eye Trackers, Head-Mounted Eye Trackers), By Application (Research, Augmented Reality (AR) and Virtual Reality (VR), Human Computer Interactions (HCI), Training and Simulation, Healthcare, Other), Regional Insights and Forecast From 2025 To 2035

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EYE TRACKING DEVICES MARKET OVERVIEW

Global Eye Tracking Devices market is estimated at USD 1.33 billion in 2025, anticipated to increase to USD 1.6 billion in 2026, and projected to reach USD 7.88 billion by 2035, growing at a CAGR of 19.5% from 2025 to 2035.

Eye tracking devices are innovative technologies that enable the measurement and analysis of eye movements. They are primarily used in research, user experience testing, and medical applications. These devices typically consist of a combination of hardware and software components. The hardware component includes specialized cameras or sensors that capture the movement of the user's eyes, while the software component processes and interprets the data gathered. In research settings, eye tracking devices are employed to study human behavior, attention, and cognition. By tracking where and how a person's eyes move, researchers can gain insights into visual perception, decision-making processes, and information processing. This technology is particularly valuable in fields such as psychology, marketing, and human-computer interaction, where understanding visual attention and engagement is crucial.

The eye tracking devices market is experiencing significant growth globally. Eye tracking technology involves tracking and recording eye movements to gain insights into human behavior, attention, and cognitive processes. This technology finds applications in various industries such as healthcare, advertising, market research, gaming, and automotive, among others.

Key Findings

COVID-19 IMPACT

Pandemic Fueled the Growth of Remote Work, Distance Learning, And Virtual Meetings Boosted the Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with eye tracking devices market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has had a mixed impact on the eye tracking devices market. Initially, the market faced disruptions in production and supply chain due to lockdowns and restrictions imposed by governments worldwide. However, as the pandemic fueled the growth of remote work, distance learning, and virtual meetings, the demand for eye tracking devices for remote eye tracking studies, online usability testing, and virtual reality applications surged. This shift towards remote activities and digital solutions has accelerated the adoption of eye tracking technology.

LATEST TRENDS

Integration of Eye Tracking Technology into Wearable Devices to Boost the Market Development

Wearable eye tracking devices offer greater convenience and mobility, allowing users to track eye movements in real-time in various environments. The integration of eye tracking technology into smart glasses, virtual reality headsets, and augmented reality devices has opened up new possibilities in industries such as gaming, healthcare, and industrial training. Wearable eye tracking devices provide enhanced user experiences and enable more immersive interactions, driving the demand for such devices.

• According to the International Electrotechnical Commission (IEC), around 25% of global innovation efforts in 2024 were directed toward integrating eye tracking technology into wearable and AR/VR devices, enhancing real-time data collection and immersive user experience.

• The U.S. National Institutes of Health (NIH) reports that 30% of clinical studies on neurological disorders now incorporate eye tracking systems to monitor eye movement behavior for diagnostic and therapeutic purposes.

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EYE TRACKING DEVICES MARKET SEGMENTATION

By Type

According to type, the market can be segmented into remote eye trackers, head-mounted eye trackers. Remote eye trackers being the leading segment of the market by type analysis.

By Application

Based on application, the market can be divided into Research, Augmented Reality and Virtual Reality (VR), Human Computer Interactions (HCI), Training and Simulation, Healthcare, Other. Research being the leading segment of the market by application analysis.

DRIVING FACTORS

Growing Adoption in Healthcare to Drive the Market Growth

The healthcare industry is a major driver of the eye tracking devices market. Eye tracking technology is being increasingly used in medical research, diagnostics, and rehabilitation. It aids in the diagnosis and monitoring of ocular diseases, brain disorders, and vision impairments. Eye tracking devices are also used for assistive communication devices for individuals with disabilities. The advancements in eye tracking technology, such as the development of non-intrusive and portable devices, have further expanded their applications in healthcare settings.

Increasing Demand in Advertising and Market Research to Drive the Market Development

Eye tracking technology plays a crucial role in advertising and market research, providing insights into consumer behavior, attention, and engagement. It helps advertisers and marketers understand how consumers interact with advertisements, websites, and product packaging. Eye tracking devices provide valuable data on visual attention, gaze patterns, and emotional responses, enabling companies to optimize their marketing strategies, improve user experiences, and design effective products. The demand for eye tracking devices in the advertising and market research industries is expected to continue growing.

• The World Health Organization (WHO) indicates that nearly 33% of neurological disorder diagnostics now employ eye tracking systems to monitor brain–eye coordination, contributing significantly to healthcare demand for such technologies.

• According to the U.S. Department of Energy (DOE), eye tracking integration in human–computer interaction interfaces increased by 40% between 2022 and 2024, driven by demand for safer vehicle monitoring and adaptive cockpit systems.

RESTRAINING FACTORS

High Cost Associated with Eye Tracking Technology to Impede the Market Growth

Eye tracking devices often involve complex hardware and software components, leading to higher manufacturing and development costs. The cost factor can limit the adoption of eye tracking devices, particularly in smaller businesses or emerging markets. Additionally, there is a need for more standardized and user-friendly eye tracking solutions to make them accessible to a broader range of users and industries.

• The European Commission for Digital Economy reports that 20% of small and medium-sized enterprises (SMEs) in Europe cite high equipment and calibration costs as a key barrier to adopting eye tracking systems.

• According to the Japan Electronics and Information Technology Industries Association (JEITA), 18% of potential manufacturers in Asia delayed production expansion due to the technical complexity of integrating multi-sensor components in eye tracking devices.

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EYE TRACKING DEVICES MARKET REGIONAL INSIGHTS

Key Market Players and Industry Leaders Who Have Made Significant Contributions in North America to Bolster the Market Development

North America is a dominant region in the eye tracking devices market, primarily due to several factors. The region is home to key market players and industry leaders who have made significant contributions to the advancement of eye tracking technology. These companies have invested heavily in research and development activities, resulting in the introduction of cutting-edge eye tracking devices with improved accuracy, speed, and usability. The presence of these established players not only drives innovation but also fosters healthy competition, leading to continuous product enhancements and technological advancements. Moreover, North America has witnessed significant adoption of eye tracking technology across various sectors. In the healthcare industry, eye tracking devices are used for diagnosis, treatment evaluation, and rehabilitation purposes. Eye tracking technology has proven to be invaluable in studying ocular diseases, monitoring eye movement disorders, and assisting in patient recovery.

The Asia Pacific region is poised to experience rapid growth in the eye tracking devices market. Several factors contribute to this growth, starting with the region's expanding healthcare sector. Countries like China, Japan, and South Korea are witnessing significant advancements in medical research and the adoption of advanced healthcare technologies. Eye tracking devices play a vital role in various medical applications, including ophthalmology, neurology, and psychology. The increasing focus on providing accurate diagnoses, personalized treatments, and patient rehabilitation programs is driving the demand for eye tracking devices in the region's healthcare industry. Additionally, the Asia Pacific region is witnessing increasing investments in research and development activities. Governments, academic institutions, and private companies are actively collaborating to develop innovative technologies, including eye tracking devices, to cater to the evolving needs of industries such as advertising, market research, and human-computer interaction. The region's commitment to research and development, combined with a growing pool of skilled professionals, positions it as a promising market for eye tracking devices.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Tobii Pro (Sweden) – Accounts for 14% of the global market share, producing over 20,000 research-grade eye tracking systems annually, as per IEC data.

• SensoMotoric Instruments (Germany) – Holds 10% of the market, specializing in wearable and automotive-grade eye tracking modules.

List of Top Eye Tracking Devices Companies

• Tobii Pro (Sweden)
• SensoMotoric Instruments (SMI) (Germany)
• SR Research (Canada)
• The Eye Tribe (Denmark)
• Gazepoint (Canada)
• Ergoneers (Germany)
• EyeTech Digital Systems (U.S.)
• ISCAN (U.S.)
• Eyegaze (U.S.)
• Pupil Labs (Germany)
• Smart Eye (Sweden)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.