Eyebrow Makeup Product Market Size, Share, Growth, and Industry Analysis, By Type (Eyebrow Powder, Eyebrow Pencil, Eyebrow Cream & Eyebrow Gel), By Application (Online Sales & Offline Sales) and Regional Forecast to 2033

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EYEBROW MAKEUP PRODUCT MARKET OVERVIEW

The global Eyebrow Makeup Product Market is anticipated to witness consistent growth, starting from USD 0.04 Billion in 2024, reaching USD 0.05 Billion in 2025, and climbing to USD 0.14 Billion by 2033, at a steady CAGR of 24%.

The Eyebrow Makeup Product Market has experienced impressive growth over the years because the clientele aims to improve the outlook of the brow-line, which is a fundamental aspect of facial structure. Products that fall under this market are powders, pencils, creams, and gels, all of which are useful for shaping, filling, and setting brows in accordance with individual propensities. Eyebrow makeup items are used to create anything from low-key and natural to high-key and dramatic when done. The market operates with references to beauty, fashion, and social networks to dictate terms of development of products and customers.

COVID-19 IMPACT

Market Growth Restrained during Pandemic due to disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Covid-19 had a penetrating effect on the eyebrow makeup product market; sales reduced due to the lockdown, limited social interaction, and wearing facial masks, which turned the consumers away from makeup. More people stayed at home because of the lockdown, and with beauty salons and retail stores closed, fewer people used makeup and thus brow products. The market also experienced disruptions in the supply chain that would compound the problems related to product availability and sales during the pandemic. For this reason, the fragility of the format was manifested in the fact that many brands experienced a temporary drop in sales in the eyebrow makeup segments.

LATEST TRENDS

Market growth is driven by natural, multifunctional products

The new trends in the eyebrow makeup product market speak of natural-looking, fuller brows, with products that have been developed offering enhancements as opposed to dramatic alterations of brow shape. One of the trends is more frequent use of the gels and serums for shaping, conditioning, and even stimulating the thickness of the brow. The consumers are more and more demanding in terms of functionality, and here the functions are dual aesthetic and skin health. Such a change in the lip shape marks the general tendency of minimalism and the focus on healthy-looking skin.

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EYEBROW MAKEUP PRODUCT MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Eyebrow Powder, Eyebrow Pencil, Eyebrow Cream & Eyebrow Gel

• Eyebrow Powder: Eyebrow powder is especially for those who want natural and light application, and it’s perfect for using to fill in the gaps in poor brow areas. It is often found in small form with many shades in order to meet the needs of different hair colors. Consequently, this product is preferred for ease of application and the way it is possible to gradually increase the impact.

• Eyebrow Pencil: Eyebrow pencils are very accurate instruments to fill in and reshape the brows, having a thin and pointed tip of the pencil. They are much preferred because they are quick and easy and afford a more definite appearance. Some pencil designs come with a spoolie brush at the end of the pencil to blend the product and shape the eyebrows.

• Eyebrow Cream: Eyebrow creams contain strong pigmented color settings that allow the application of the latter for drawing bold eyebrows. Most of these creams come in little pots, and one uses a little brush to apply on the face in specific areas. Especially, they are used due to such features as staying free from smudging and also due to water resistance.

• Eyebrow Gel: Eyebrow gels are best used to keep the hairs in place and also to provide color and shape to the eyebrows, generally providing a well-maintained, beautiful finish. It comes in both pigment and transparent forms and can be worn on its own or over other brow makeup. This really helps in holding the brows in shape because of the thick gel-like texture of the product.

By Application

Based on application the global market can be categorized into Online Sales & Offline Sales.

• Online Sales: Customers prefer buying eyebrow makeup products from online stores because of the ease of shopping, more choices, and reviews. Luxury brands mostly sell their products on their websites, and such websites generally give exclusive deals, try-on options, and such things, which customers prefer. This segment has grown rapidly, especially with beauty influencers and through better digital marketing techniques.

• Offline Sales: Offline sales are still good, and they are visible in beauty boutiques, department stores, and drugstores because customers have a chance to try samples. As one of the how’s of the beauty products consumption, in-store shopping has easy access to products, services from beauty advisors, and sensory probing of various shades and formulas. This segment targets those customers who are comfortable holding, touching, and feeling the merchandise and would like to take them home instantly.

DRIVING FACTORS

Market growth is fueled by Instagram and TikTok trends

Among all the social networks, Instagram and TikTok impact the eyebrow makeup segment as popular trends of exemplary full pencil brows. Celebrities and beauty influencers share different eyebrow looks, which makes a consumer attracted to the products. Such exposure online leads to trials and other new brow products’ purchases.

Market growth is driven by increased grooming consciousness

Increased consciousness among consumers for their overall physical appearance and need to groom themselves has been the major factor for the growth of eyebrow makeup products. Face and brow tweezing and threading have become common practices among the people in their beauty regimes; thus, they are embracing good and quality products. This trend is also supported by such popular trends in makeup as the ‘no-makeup’ look when perfectly groomed eyebrows are equally important.

RESTRAINING FACTORS

Market growth is limited by popularity of permanent treatments

One limitation to the Eyebrow Makeup Product Market Growth is the recent trend in semi-permanent to permanent eyebrow treatments like microblading and brow tattooing. Such procedures have the effect of minimizing the application of brow makeup daily, which consequently will decrease the sales of makeup products. Ironically, if more consumers are looking for long-term, pencil-in-type solutions to their thinning eyebrows, the sales of conventional brow cosmetics might decline.

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EYEBROW MAKEUP PRODUCT MARKET REGIONAL INSIGHTS

Market growth is led by North America's high consumer spending

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America has the largest Eyebrow Makeup Product Market Share due to its highly developed beauty industry, consumers’ awareness, and major cosmetics manufacturers. The region enjoys a high disposable income, meaning that the consumers can afford to spend their hard-earned money on the company’s high-end eyebrow products. Further, the girls and women in the United States are inclined towards following the trends set by the social media and the celebrities, which in their own way contributes to the product requirement across the country. This dominance is also backed up by a well-advanced and widely developed retail system and product accessibility.

KEY INDUSTRY PLAYERS

Market growth is driven by innovation and global partnerships

Market players are putting a lot of efforts into growing the eyebrow makeup product market by investing more in product developments that suit consumers’ preferences. With effective advertising and promotion, partnerships with celebrities, and creating fabulous products that have multiple usages, these firms are leading the trends and focusing the interest of consumers. Their distribution networks are also global partnerships and therefore guarantee market coverage, thus enhancing market growth.

List of Top Eyebrow Makeup Product Companies

• LOREAL Group (France)
• Max Factor (U.S)
• Estee Lauder (U.S)
• Opera（PIAS) (Italy)
• THEFACESHOP (South Korea)

INDUSTRIAL DEVELOPMENT

April 5, 2024: Benefit Cosmetics launched their new Brow Styler Pro. This product features a dual-ended design with a precision pencil on one side and a brow powder on the other, allowing for versatile application techniques. The Brow Styler Pro is formulated to be long-lasting and smudge-proof, catering to the growing demand for high-performance eyebrow makeup products that offer both convenience and professional results.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.