Eyelash Care Essence Market Size, Share, Growth, and Industry Growth, By Type (Curling, Lengthening, and Volumizing), By Application (Cosmetics, Medical, and Others), Regional Forecast To 2031

Updated On: 01 April 2024

EYELASH CARE ESSENCE MARKET REPORT OVERVIEW

• 
• Request a Free sample to learn more about this report

The global eyelash care essence market size was USD 1021.3 million in 2021 and the market is projected to touch USD 1703 million by 2031, exhibiting a with a growing (CAGR) of 5.2% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with eyelash care essence experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

Eyelash care essence is a gel, cream, or liquid used for eyelashes. It conditions the eyelashes and offers protection and care. It can also be used as an alternative to mascara to keep the eyelashes healthy and glossy. It also helps in lengthening, volumizing, or curling the lashes. It helps in maintaining healthy lashes by nourishing them with water-soluble substances, nutrients, and vitamins, which are essential for the growth of eyelashes. It also enhances the curl definition while helping to fortify the brittle eyelashes caused due to aging and other such factors owing to the use of eyelash curlers.

Eyelash care essence has a healing function by giving eyelashes moisture and flexibility, which makes them thick and shiny. This encourages eyelash growth, maintains their dense and beautiful state, and stops eyelashes from breaking and falling. Ingredients in lash serums that promote growth make lash development possible. The health of the natural hair follicles is improved by serums. They are brimming with fatty acids and conditioning peptides that support and encourage lash growth. Regular application of the lash serum lengthens the telogen phase of growth, lengthening the cycle of lash growth. As a result, lashes remain longer and thicker.

COVID-19 Impact: Sales Decreased Due To Forced Regulation to Stay Indoors

All industries were negatively impacted by the pandemic, and the market for sunscreen lotion was no exception. The virus's propagation affected consumers' spending patterns and purchase decisions. The worldwide travel restrictions, both domestically and internationally, led to the cancellation of vacations and work trips. People use eyelash care essence to nourish the eyelashes, which are affected by excessive use of cosmetics such as mascara, eyeliner, false eyelashes, and Kajal. The population was obliged to remain indoors by the pandemic's strict lockdown policies. The market's expansion was impacted by this aspect. Sales of cosmetic products decreased globally as a result of the virus spread, which was particularly severe in Europe and North America.

LATEST TRENDS

"Product Adoption in Various Industries to Surge the Market Growth"

The entertainment sector and hostess positions are where eyelash care essence is most widely used. Due to the expansion of the entertainment sector, including theatres and shows, there is an increasing demand for the product. Additionally, it has a wide range of applications to help individuals appear fine at events such as weddings, major parties, seminars, and meetings. The expansion of the product is expected to be aided by more knowledge of the natural chemicals used in the serum. These elements are anticipated to serve as motivators and increase demand for the product on a global scale. These factors are forecasted to lead the eyelash care essence market growth.

EYELASH CARE ESSENCE MARKET SEGMENTATION

• 
• Request a Free sample to learn more about this report

• By Type Analysis

By type, the market is segmented into curling, lengthening, and volumizing.

Curling is expected to lead the market due to the presence of growing adoption of cosmetics and skin care products.

• By Application Analysis

Based on application, the market is classified into cosmetics, medical, and others.

DRIVING FACTORS

"Rising Beauty Industry to Boost Product Demand"

Because internet use is becoming more widespread, more people are using social media. Because of this, the majority of the market's major companies develop strategies for promoting their goods and services on these social media channels. However, the beauty industry has seen explosive growth recently. A development that may attribute the growth in the market is the trend of emphasis on physical well-being. It is frequently experienced that millennials are the major forces behind the beauty industry's wide expansion. Numerous articles have been written about this trend, noting various factors, such as the aging of the millennial generation and a focus on "self-care" as a coping mechanism for a challenging political and economic environment. These factors are anticipated to gain eyelash care essence market growth.

"Rising Use of Cosmetics to Look Prettier to Aid Market Growth"

The young generation of men and women are more focused on looking beautiful and handsome, which increases the adoption of cosmetic products. The young population is widely using eyeliners, mascara, and Kajal to get attractive eyes. However, using cosmetics makes their eyes and eyelashes affected. To deal with the side effects caused by these products, they need eyelash care essence. These factors are most likely to foster market growth.

RESTRAINING FACTOR

"Eye Infection Incidences to Limit Market Growth "

Demand for the product is forecasted to be restrained by instances of eye infection and damage brought on by formaldehyde compound-based eyelashes. Incidences of natural eyelash swelling and damage led by surgical operations related to eyelashes have a significant impact on market growth. Additionally, fierce competition from local industry players and import/export regulations from governments present difficulties for the global market's development.

EYELASH CARE ESSENCE MARKET REGIONAL INSIGHTS

• 
• Request a Free sample to learn more about this report

"North America to Lead the Global Market Due to Consistently Rising Demand from Women"

North America is forecasted to hold a major part of the eyelash care essence market share due to the high demand for the product from women in the region. 

Europe is most likely to hold a significant market share by virtue of the growing fashion industry in the region.

Asia Pacific is expected to show sizable growth in the market because of the rising demand for the product from air hostesses and influencers in the region.  

KEY INDUSTRY PLAYERS

"Key Players Focusing On Innovative Technology Development to Grow in the Market"

Businesses are working on developing new technology to offer more easy ways to increase product portfolio. Companies also use innovative practices and techniques to create new technologies. Companies are focused on acquisitions and investments to increase sales. The marketplace is competitive as a result of the existence of numerous huge firms. An extensive worldwide consumer base and the execution of operations through specialized distribution networks are other characteristics. The key companies strive to gain a higher market share by launching new products. 

List of Market Players Profiled

• DHC (Japan)
• Estee Lauder (U.S.)
• Clinique (U.S.)
• Loreal Paris (France)
• Dior (France)
• Clarins (France)
• The Face Shop (South Korea)
• Canmake (U.S.)
• Talika (France)
• Lancome (France)
• Maybelline (New York)
• Za 

INDUSTRY DEVELOPMENT

• November 2021- Glamnetic, a beauty care product manufacturer, announced the launch of “the Glamnetic Birthday 2.0”, a series of eye care products such as double-sided eyeliner and a variety of fabulous and bold collections of eyelashes in the U.S.

REPORT COVERAGE

An overview of the product is provided along with the product description. Numerous industry elements are included in the research.

• The pandemic's aftereffects and the subsequent lockdown.
• The market's most recent trend is currently fueling expansion.
• The factors are most likely to stimulate market growth.
• The reasons the market is expected to grow more slowly.
• A comprehensive regional analysis of the market is conducted.
• Significant players and their business offices are also covered in the article.