Eyelash Glue Market Size, Share, Growth and Industry Analysis By Type (Ferronickel Transparent Mascara, And, Color Mascara) By Application (On-Line, And, Offline) Regional Forecast To 2033

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EYELASH GLUE MARKET REPORT OVERVIEW

The eyelash glue market size was USD 306.4 million in 2022 and the market is projected to touch USD 433.09 million by 2028, exhibiting a CAGR of 5.94 % during the forecast period.

False eyelashes are placed safely and securely on the eyelid using eyelash glue. Lipsticks are produced in clear or dark colors, to suit different makeup choices. Being firm yet mild, quality eyelash glue keeps lashes from coming off due to moisture all day. There are fast-drying and latex-free eye makeup products for anyone who has sensitive eyes. It is very important to avoid any irritation or harm to your natural lashes by applying and removing the extensions properly. The trend for bolder eyes is rising which means more people are interested in makeup, giving eyeliner’s popularity a boost.

More and more consumers are looking to use false lashes which are leading the eyelash glue market upwards. Because of beauty influencers and social media, both professional and DIY adhesives for eyes are now selling more. Now, brands are making products that are safe for use with sensitive skin, do not contain latex, are waterproof, dry faster and are good for a longer time. People in the market are starting to choose cleaner options that are vegan, cruelty-free and hypoallergenic. Besides, men using beauty products more, as well as the rise of online sales worldwide are helping fuel growth in various segments of consumers.

Applying false eyelashes could not be more reliable if not for eyelash glue which is important in both professional and personal makeup. Gel lashes are valuable because they give great results and keep lashes secure, making them look better without being harsh. Using the correct adhesive will make sure your false lashes do not fall off, even when you are in hot or humid weather. Moreover, there are formulas specifically made for sensitive eyes to limit allergy concerns. Since people are using more types of eye makeups, it is clear that secure, easy-to-use eyelash glue is becoming more essential. Eyelash glue sales are booming because more people want beauty products and because there are recent developments in adhesive formulas. It is thanks to the popularity of eyelash extensions, more beauty salons and the social media trends for beauty products that this industry is flourishing. Moreover, as more people use hypoallergenic and vegan products, the market is growing even more.

COVID-19 impact

Lockdowns and Shut Downs of Salons during Pandemic Decreased Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The market for eyelash glue was greatly changed by the COVID-19 pandemic. The lockdowns and shut downs of salons meant that people could not get professional lash services, so more decided to lash their own eyes at home. Because of this, more people began purchasing eyelash glue from online stores, because they wanted a secure and stress-free way to apply it at home. Because the pandemic made self-care more important, companies acted by making products that were simple to use, neatly packaged and included natural materials. All in all, COVID-19 changed how consumers bought beauty products, requiring the industry to become more flexible and inventive.

LATEST TRENDS

Sustainability, Innovation, and User Convenience to Accelerate Market Growth

By 2025, eyelash glue trends are focusing on being sustainable, inventive and easy to use. Many people nowlike beauty products that do not harm the environment, are non-toxic and do not test on animals, often packaged in a biodegradable manner. With new technology, adhesives now dry quickly, stick for longer periods and are designed to withstand water which helps those with active lives. Because of self-adhesive lash clusters and magnetic lashes, applying false lashes without glue makes the process easier and less messy. Salons are starting to use AI-powered machines to apply eyelash extensions which increase precision and efficiency. On the whole, this area is moving forward to provide consumers with safer, better and advanced options for eyelashes. These trends are playing an important role in driving the eyelash glue market growth.

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EYELASH GLUE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into transparent mascara, and, color mascara

• Transparent Mascara: Transparent mascara is a clear formula that defines, separates, and enhances the lashes without adding color. It's ideal for a natural look, brow grooming, or layering under colored mascara for added volume.

• Color Mascara: Color mascara adds vibrant or subtle hues like blue, green, or purple to the lashes, making eyes pop and enhancing creative makeup looks. It’s popular for bold styles and festive or fashion-forward occasions.

By Application

Based on Type, the global market can be categorized into on-line, and, offline

• Online: Online sales of beauty products, including eyelash glue, have surged due to convenience, wider selection, and detailed customer reviews. E-commerce platforms offer direct access to brands, tutorials, and exclusive deals, attracting tech-savvy consumers.

• Offline: Offline retail includes salons, cosmetic stores, and supermarkets where customers can test products before purchase. It offers personal consultations and immediate availability, making it popular among those seeking hands-on experience and professional guidance.

MARKET DYNAMICS

DRIVING FACTORS

Growing Interest in At-Home Beauty Routines to Amplify Market Growth

Home beauty routines becoming more popular are pushing the growth of the eyelash glue market. When consumers are sure they can apply false lashes, they want glues that are straightforward and long-lasting. Because of platforms like YouTube and TikTok, tutorials and posts from influencers have made it more popular for people to apply eyelash extensions at home instead of going to a salon. People now prefer to take care of themselves after the pandemic which has boosted sales of eyelash adhesive. All of the above-mentioned factors are driving the eyelash glue market share.

Consumer Needs for Safer, Longer-Lasting, and More Skin-Friendly Products to Propel Market Growth

Innovations in eyelash glue have promoted market growth by adding products that are safer, work better and are less harsh on the skin. Today’s adhesives focus on keeping hairdressers and clients safe, making waterproof, hypoallergenic and latex-free options available. Medium-strength adhesives hold eyelashes straight, but I tend to use strong-hold adhesives for ultimate price. More eco-caring brands are bringing out vegan and cruelty-free versions in planet-friendly packaging. With these advancements, the user experience is improved and more people choose such products, since much care about health and ethics now. The above mentioned factors are contributing to the rapid growth and development of the market.

RESTRAINING FACTOR

Risk of Allergic Reactions And Eye Irritation Caused By Certain Chemical Ingredients, Such As Formaldehyde Or Latex to Decrease Market Growth

People can get eye irritation and allergies from formaldehyde and latex in eyelash glue products, acting as a major constraint for the market. Sensitive consumers may develop redness, swelling or irritation from using such products which discourages them from trying them. Removing or using glue incorrectly can damage our own eyelashes and lead to unhappy results. Because many people do not know enough about eyelash glue and its side effects, they are less likely to try it as their first option. All of these factors are disrupting the market growth and development.

Rising Disposable Income, Increasing Awareness of Beauty Trends, and the Influence of Social Media to create an Opportunity in the Market

Opportunity

The eyelash glue industry may find a lot of growth chances by getting involved in countries with growing beauty sectors. An increase in disposable income, more knowledge about beauty trends and social media are encouraging more sales of false lashes and their adhesives. Offering reasonably priced, effective and user-friendly eyelash glue can help brands achieve a large share in these parts of the world. Also, eco-conscious and vegan-based formulas attract a larger group of mindful buyers, giving brands a way to advance and get noticed among their competitors. These factors are creating several opportunities in the market that help propel its rapid development.

Stringent Regulatory Standards Related To Cosmetic Safety to Create Challenge in the Market

Challenge

A major problem in the eyelash glue market is the strict regulations around how safe cosmetics are. Products must follow different regulations in each country, particularly with ingredients that might induce allergic symptoms or other health problems. Because of this, both the time and money required to get a product to market increase. The rise of magnetic and glue-free lash types might cause consumers to use them instead, pushing traditional brands to keep improving and keeping their products affordable and reliable.

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EYELASH GLUE MARKET REGIONAL INSIGHTS

• NORTH AMERICA

The eyelash glue market in North America is the largest, covering 32% of the world in 2023. There are fewer challenges because the beauty industry is solid, false eyelashes are popular and the sector is supported by leading companies. Many in the U.S. and Canada are looking for eyelash adhesives that are high quality, trusted and hypoallergenic. More people want to try out new cosmetics because of DIY beauty trends and social media platforms.

• EUROPE

Many people in Europe, especially in the United Kingdom, Germany and France, are major buyers of eyelash glue. In this region, beauty companies put strong emphasis on quality and safety and people are on the lookout for high-quality beauty products. More people are choosing eco-friendly and safe eyelash extension glues which leads to the rise in natural and organic glue products. There is a forecast for the European market to increase with a CAGR of 6.8% throughout the given time frame.

• ASIA

This market in the Asia Pacific region is growing rapidly and it is expected to increase by 5.4% per year from 2023 to 2031. Because of increased income, urban life and Western beauty trends, China, Japan and South Korea are ahead in the beauty industry. Social media sites have become major promoters of beauty trends and hashtags such as #lashextensions have gained massive views on TikTok. More people are shopping online these days, making it easier for consumers to find many different items.

Key Industry Players

Leading Players adopt Acquisition Strategies to Stay Competitive

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies.

List of Market Players Profiled

• OPERA (Japan)
• DUO (U.S.)
• DUP (Japan)
• Shu Uemura (Japan)
• Ardell (U.S.)
• Vincent Longo (U.S.)
• Revlon (U.S.)
• Kryolan (Germany)
• KISS (U.S.)
• House of Lashes (Canada)

INDUSTRIAL DEVELOPMENT

May 2025: The eyelash glue market made major improvements in 2025 thanks to the new Optimo Long-Lasting Lash Glue from BL Lashes. Compared to the previous version, this product boosts usage time by 100% which makes it more economically viable and sticky. Long-Lasting Glue from Optimo has been through comprehensive tests and approved as safe by the Korea Testing & Research Institute. Available in two different colors (black and clear), the glass can match any taste. It shows that the industry is dedicated to making eyelash adhesives safer, more reliable and long-lasting.

Report Coverage

SWOT analysis plays an important role in the research, giving advice about possible changes in the industry. It studies different factors that strengthen the market, looks at different market types and what they might lead to in the field ahead. In analyzing, both present trends and important historical moments are considered to bring clarity to the whole market and spot important areas to develop.

The report investigates market segmentation by collecting both qualitative and quantitative information to give a detailed analysis. It also reviews the effects of both financial and strategic approaches on the market. The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.