Eyelash Growth Serums Market Size, Share, Growth, and Industry Analysis, By Type (Natural Ingredients and Synthetic Ingredients), By Application (Cosmetics Store, Shoppe, and Online Sales) and Regional Insights and Forecast to 2031

Updated On: 29 April 2024

EYELASH GROWTH SERUMS MARKET REPORT OVERVIEW

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The global eyelash growth serums market size was USD 1080 million in 2022 and will touch USD 1463.1 million by 2028, exhibiting a CAGR of 5.2% during the forecast period.

Eyelash growth serums are beauty products designed to promote the growth and thickness of eyelashes. These serums typically contain ingredients such as peptides, vitamins, and minerals that nourish and strengthen the lashes, leading to longer, fuller, and healthier-looking lashes over time. Users apply the serum to the base of their eyelashes daily, usually before bedtime, allowing the formula to work its magic overnight. With consistent use, many individuals experience noticeable improvements in the length and density of their lashes, enhancing the overall appearance of their eyes.

The market for these growth serums has seen significant growth in recent years as more people seek non-invasive solutions to enhance their eyelashes. This market caters to consumers looking to achieve longer and thicker lashes without the need for extensions or false lashes. Various brands offer a range of serums at different price points, making them accessible to a wide audience. Additionally, with the rising popularity of beauty influencers and social media, the demand for growth serums continues to soar as individuals seek products that deliver noticeable results and contribute to their beauty routines.

COVID-19 Impact: Market Growth Decreased by the Pandemic due to Lockdown Restrictions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has affected the eyelash growth serums market in several ways. With people staying indoors more and social interactions reduced, there has been a decline in the demand for cosmetics, including such growth serums. Many individuals have shifted their focus and spending priorities towards essential items rather than beauty products. Additionally, restrictions on non-essential businesses and disrupted supply chains have made it challenging for companies to manufacture and distribute these serums efficiently.

LATEST TRENDS

"Demand for Organic Products Leads to Market Growth"

The latest trend in the eyelash growth serums market is the focus on natural ingredients and sustainability. People are increasingly looking for serums that contain plant-based extracts and vitamins known to promote lash growth, such as biotin, castor oil, and peptides. Additionally, there's a growing demand for products packaged in eco-friendly materials and produced through sustainable practices. Consumers are becoming more conscious about the environmental impact of their beauty products and are seeking options that align with their values. As a result, brands are emphasizing transparency in their sourcing and manufacturing processes to cater to this trend.

EYELASH GROWTH SERUMS MARKET SEGMENTATION

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By Type

Based on type the global market can be categorized into into Natural Ingredients and Synthetic Ingredients.

• Natural Ingredients: It comprises products formulated using botanical extracts and organic compounds derived from nature.

• Synthetic Ingredients: It encompasses serums formulated with laboratory-synthesized chemicals and compounds designed to stimulate eyelash growth.

By Application

Based on application the market is classified into Cosmetics Store, Shoppe, and Online Sales.

• Cosmetics Store: It refers to sales made through brick-and-mortar retail outlets specializing in beauty products.

• Shoppe: It encompasses sales made in boutique stores or specialty shops that may focus on natural or luxury beauty products.

• Online Sales: It refer to the distribution and purchase of growth serums through e-commerce platforms or company websites, offering convenience and a wide reach to consumers.

DRIVING FACTORS

"Growing Beauty Standards Lead to an Increase in Market Demand"

These are many driving factors fueling the eyelash growth serums market growth. As people increasingly seek ways to enhance their appearance, the demand for these growth serums has surged. These serums offer a non-invasive and convenient solution for individuals looking to achieve longer, fuller lashes without resorting to extensions or other cosmetic procedures. Moreover, with ongoing advancements in cosmetic science, manufacturers are continually developing more effective formulas that promote faster and more noticeable results, attracting even more consumers to the market.

"Growing Social Media Influence Accelerates Market Growth"

Growing influence of social media and celebrity endorsements plays a crucial role in driving the demand for these growth serums. As influencers and celebrities showcase the benefits of these products to their followers, it creates a ripple effect, driving consumer interest and adoption. The widespread visibility of these endorsements on platforms such as Instagram and YouTube increases product visibility and credibility, influencing consumers to such  serums themselves. Consequently, this trend amplifies the market's growth as more individuals seek to replicate the results they see promoted by their favorite influencers and celebrities.

RESTRAINING FACTORS

"Fear of Side Effects to Slow Down Market Growth"

The main thing holding back the serums market is probably the potential side effects or reactions. While these serums promise longer, fuller lashes, some people may experience irritation or other adverse reactions when using them. This makes some folks hesitant to try them out or continue using them. Even though many serums claim to be safe, the fear of unintended consequences can be a big barrier for people who want to enhance their lashes. So, until there are products that are universally safe and effective for everyone, some folks might hold off on trying such serums.

EYELASH GROWTH SERUMS MARKET REGIONAL INSIGHTS

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"North America to Dominate the Market due to its High Beauty Standards"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The North American region is dominating the economy with a larger eyelash growth serums market share. This is mainly because of the high demand for cosmetic products and beauty enhancement in countries like the United States and Canada. Additionally, the presence of major market players and extensive marketing campaigns contribute to the popularity of these growth serums in this region. Moreover, the trend towards natural and organic beauty products has further boosted the market as consumers are increasingly inclined towards products that offer both effectiveness and safety.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

Key players include companies that develop and sell products to help people grow longer and thicker eyelashes. These players invest in research to create effective serums and often engage in marketing to reach consumers. They compete by offering different formulas and packaging options, aiming to attract customers seeking to enhance their eyelashes' appearance. Additionally, they may collaborate with influencers or beauty professionals to promote their products.

List of Market Players Profiled

• GE Healthcare (U.S.)
• Skinology Medical (U.S.)
• Coty Inc (U.S.)
• RapidLash (U.S.)
• Grande Naturals LLC (U.S.)
• iLash-nyc (U.S.)
• Majestic Pure (U.S.)
• Art Naturals (U.S.)
• Fysiko Lashes (U.S.)
• PETER THOMAS ROTH LABS LLC (U.S.)
• JB Cosmetics inc (U.S.)

INDUSTRIAL DEVELOPMENT

June 2023: Olaplex introduced its Lashbond Building Serum, which strengthens, volumizes and preserves the natural cycle of lash growth for the appearance of longer, thicker, healthier lashes. It does this by delivering hyaluronic acid, biotin and innovative Olaplex Peptide Technology to the lash line.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence the market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.