Facial Beauty Devices Market Size, Share, Growth, And Industry Analysis by Type (Cleaning, Whitening, Massage & Others) by Application (Online Sales, Offline Sales) Regional Forecast To 2031

Updated On: 15 April 2024

Facial Beauty Devices Market Report Overview

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The global facial beauty devices market size was USD 12.978 billion in 2021. As per our research, the market is expected to reach USD 64.71 billion in 2031, exhibiting a CAGR of 15.47 % during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with facial beauty devices market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.  The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

The most important and impressive quality in someone is their beauty. The public is adopting more cosmetic products as a result of issues with skin and hair, population ageing, excessive pollution, and UV radiation. The use of beauty tools helps treat these concerns and problems and promotes healthy skin. These gadgets are handy and easy to use. They are quite effective at treating skin disorders. Additionally, while addressing wrinkles and blemishes, beauty gadgets assist in delivering quick results. Acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen & steamer devices, rejuvenation devices, and others are the different categories of beauty equipment. They're utilised in homes, spas, salons, and other places.

Over the next years, the global facial beauty devices market size is anticipated to be driven by the introduction of fresh and revolutionary products that have been helping clinicians, dermatologists, and aestheticians cure skin conditions, enhance skin textures, and lessen the indications of ageing. In addition, a rise in the number of elderly people, an increase in the incidence of skin-related problems, and a higher standard of living are all predicted to fuel market expansion. Additionally, it is anticipated that factors including an increase in salons, an increase in the frequency of alopecia, and increased consumer awareness of beauty treatments would enhance the facial beauty devices market size throughout the anticipated period. There are certain limitations and difficulties that may prevent the market from expanding. Risks associated with photo rejuvenation equipment and negative effects associated with their use are anticipated to function as market barriers.

COVID-19 Impact: The Pandemic Has Both A Constructive And  Detrimental Consequences On The Desire For Customised Beauty Products

The market for beauty products has been significantly impacted by the COVID-19 outbreak. Due to COVID-19, the supply chain for the raw ingredients required to make cosmetic devices has been disrupted in several countries. The pandemic is also impeding the facial beauty devices market growth since manufacturers of these products have stopped making them. However, as salons reopen and the market's imports and exports improve in the post-COVID environment, demand for beauty devices is gradually rising.

The demand for beauty devices has decreased as a result of COVID-19, according to producers such as Nu Skin Enterprises, L'Oreal S.A., Syneron Medical Ltd., and Panasonic Corporation. The COVID-19 pandemic was blamed for a 15% overall reduction in the total number of cosmetic procedures carried out in 2020, according to a study from the American Society of Plastic Surgeons in April 2021. As many nations went into lockdown, the supply of beauty products and the raw materials needed to make beauty products was interrupted. 

Latest Trends

"Growing Consumer Desire For Individualized Cosmetic Treatments to Increase Market Size"

Customization practises have given makers of facial beauty devices a new market. Trends toward personalization have a greater impact on consumers who buy beauty products since they enable them to receive skin-specific therapy in dermatological offices, beauty clinics, and salons. These beauty treatment facilities employ cutting-edge software, including the Wayskin app, which integrates artificial intelligence, to detect skin types, skin-related problems, track post-treatment progress, and compare the health and look of the skin before and after operations. Additionally, the user may monitor their pH, moisture content, texture, pigmentation, and oiliness with these apps. These programmes suggest the goods and services people should use to keep their skin healthy. Global variations in the makeup of the skin, hair, mouth, and face affect how the problems are treated. 

Facial Beauty Devices Market Segmentation

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• By type

Depending on facial beauty devices market given are types: Cleaning, Whitening, Massage & Others. The Cleaning type will capture the maximum market share through 2031.

• By Application

The market is divided in Online Sales, Offline Sales based on application. The global facial beauty devices market  players in cover segment like online sales will dominate the market share during 2021-2031.

Driving Factors

"Growing Incidence of Facial Skin Issues to Fuel Market Growth"

Due to increased exposure to pollutants and ultraviolet (UV) radiation, skin illnesses including photoaging, which cause sunburns, decreased skin suppleness, and hair loss, are becoming more common. Excessive alcohol use, cigarette usage, and environmental pollution are some factors that contribute to skin problems. Some of the most prevalent facial skin conditions are acne, hyperpigmentation, dyspigmentation, psoriasis, freckles, deep wrinkles, atopic dermatitis, and melasma. Beauty gadgets are being used more and more to treat them. For instance, persons with freckles may be treated with cosmetic tools; as a result, the facial beauty devices market  is expanding as more people have skin issues.

"Increasing Public Awareness Of Beauty Devices To Accelerate Market Expansion"

One major reason propelling the facial beauty devices market growth is the growing awareness of the benefits and safety profile of energy-based aesthetic devices, particularly laser-based devices. The Food and Drug Administration (FDA) has authorised laser skin tightening as a treatment for fine lines, wrinkles, and skin laxity. In comparison to traditional, surgical beauty treatments, the main benefits of energy-based aesthetic devices are little skin invasion, rapid recovery, fewer side effects, and decreased discomfort. These gadgets also deliver outcomes quickly, painlessly, and at a reasonable cost. These considerations are driving up demand for energy-based aesthetic gadgets all around the world.

Restraining Factors

"Lack Of Product Awareness Is Impeding The Expansion Of The Market"

Consumers in rural and semi-urban areas are deterred from buying personalised facial beauty devices because they are unaware of the devices' advantages and lack of product education. It therefore hinders the product's ability to sell. Additionally, most consumers—in both developed and developing nations—perceive customised cosmetic gadgets as non-essential goods and are hesitant to adopt them into their everyday lives. Additionally, the costly price of these gadgets is now limiting facial beauty devices market growth. One of the main factors limiting the demand for the product is the price of facial beauty devices compared to other beauty products.

Facial Beauty Devices Market Regional Insights

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"Growing Use of Advanced Beauty Devices Led to North America's Market Dominance "

The region with the highest facial beauty devices market share in 2020 was North America, and it is anticipated that it will continue to hold this position throughout the projection period. The adoption of cutting-edge and inventive technology solutions and products is higher in North America. In the past, the market in the region has grown due to the growing consumer knowledge of the availability of numerous cosmetic gadgets and skin treatments. Another significant element driving up demand for beauty gadgets is the growing elderly population in the United States. The market for beauty devices is expanding rapidly as a result of new product releases and different developing tactics used by regional market competitors. 

On the other side, it is anticipated that Asia Pacific would see the fastest growth throughout the projection period. This is brought on by growing consumer disposable money, a greater proportion of young people living in the area, more knowledge of beauty equipment, an increase in the number of spas and salons, and higher living standards. Due to its large population, growing urban population, and increasing consumer awareness of personal hygiene, the Asia Pacific region offers market participants substantial development prospects. As a result, it is anticipated that this region would experience substantial facial beauty devices market share throughout the predicted period.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Philips (Netherlands)
• Ya Man (Japan)
• NEWA (Belgium)
• Clinique (U.S)
• Sephora (France)
• Clariancy (Switzerland)
• Hitachi (Japan)
• Panasonic (Japan)
• Refa (Japan)
• Clarisonic (U.S)
• MTG (Sweden)
• Opatra (U.K)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.