Flavour Masking Agent Market Size, Share, Growth, And Industry Analysis by Type (Sweet Flavour Masking Agents, Salt Flavour Masking Agents, Fat Flavour Masking Agents) by Application (Supermarket, Convenience Store, Online Store & Others), Regional Insights, and Forecast From 2024 To 2031

Updated On: 08 April 2024

Flavour Masking Agent Market Report Overview

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The global flavour masking agent market size was USD 247.6 million in 2022 and is expected to reach USD 444.85 million in 2031, exhibiting a CAGR of 6.7% during the forecast period. 

A chemical used to lessen or completely remove the smell or odour of another substance is known as a flavour masking agent. It can be helpful in a number of sectors, including the pharmaceutical, food & beverage, and animal feed industries. Cyclodextrins, which are made from starches, and polyethylene glycols (PEGs), which are manufactured substances, are the two most often utilised flavour masking substances. Natural substances like xylitol, menthol, and peppermint oil are among other flavor-mapping ingredients. These substances can be added to liquids, coated on tablets, or blended into powders, among other applications.

The rising consumer desire for foods and drinks with better tastes and the ability to cover up undesirable flavours is likely to drive considerable expansion in the market for flavour masking agents worldwide in the coming years. In order to make food and drinks more pleasant to customers, flavour masking agents are employed to cover up or lessen the strength of undesirable flavours. One of the main factors propelling the flavour masking agent market size is the rising demand for functional meals and drinks. More health-conscious consumers are seeking for goods that not only taste delicious but also have positive health effects. As a result, producers of functional foods and drinks are adding flavour masking ingredients to enhance the flavour of their goods while preserving their health advantages.

COVID-19 Impact: The Pandemic Has Caused Delays In The Manufacturing Of Compounds That Conceal Taste

The global COVID-19 pandemic has been unprecedented and staggering, with flavour masking agent market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The need for food and beverage goods that can keep their quality, flavour, and shelf life throughout transit has grown as a result of the abrupt move toward online grocery shopping, home delivery, and e-commerce. The need for food and beverage goods that can keep their quality, flavour, and shelf life throughout transit has increased as a result of the epidemic. As a result, there is now more need for flavour masking agents. In order to fulfil the rising demand, numerous businesses have boosted the manufacturing of flavour masking agents.

The pandemic has also increased demand for nutritional supplements and functional foods including those that enhance the immune system. These goods frequently contain vitamins, minerals, and pharmaceutical substances, all of which may taste or smell bad. In order to make the items more attractive to customers, flavour masking agents are utilised to cover up these disagreeable tastes and odours. However, the pandemic has also caused delays in the manufacturing of flavour masking agents and interruptions to the supply chain. This has caused a shortage of several flavour masking substances, and as a result, many businesses have had to cut back on output. 

Latest Trends

"One Of The Most Noteworthy Technical Developments Is The Use Of Nanoencapsulation To Mask Flavours For Improved Flavour Release And Stability"

The use of nanoencapsulation to disguise flavours is one of the Flavour Masking Agent Market's most important technical developments. By encasing the flavour molecules in a barrier coating, this technique increases flavour stability and promotes flavour release. The release of the flavour molecules may be precisely controlled because to the highly developed and accurate method of nanoencapsulation. Typically, biocompatible and safe for ingestion polymers—either natural or synthetic—are employed to create the protective coating in this procedure. This technique is useful and adaptable for the food and beverage industries since it can be used to disguise a variety of flavours, including bitter and disagreeable tastes. The ability to preserve flavour molecules, which are susceptible to environmental conditions like heat, light, and humidity, is one of the main advantages of nanoencapsulation. This enables the flavours to be released at a certain stage of digestion, resulting in the best possible taste impression. 

Flavour Masking Agent Market Segmentation

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• By type

Depending on flavour masking agent given are types: Sweet Flavour Masking Agents, Salt Flavour Masking Agents, Fat Flavour Masking Agents. The Sweet Flavour Masking Agents type will capture the maximum market share through 2028.

• By Application

The market is divided in Supermarket, Convenience Store, Online Store & Others based on application. The global flavour masking agent market players in cover segment like Supermarket will dominate the market share during 2022-2028.

Driving Factors

"Growing Consumer Demand For Functional Foods And Drinks Will Fuel Market Growth Globally"

Due to their health advantages, functional foods and beverages including protein bars, energy drinks, and sports nutrition items are becoming more and more well-liked by customers. Many of the components in these goods have strong flavours or odours, which some customers may not enjoy. Flavor masking chemicals are used to hide these undesirable flavours in order to make these items more pleasant. More health-conscious consumers are seeking for goods that provide practical advantages like better digestion, weight control, and higher vitality. The need for flavour masking agents is anticipated to rise as the market for functional foods and drinks expands. Overall, as more businesses attempt to add these agents to their goods to make them more appealing to customers, the need for functional foods and drinks is fueling the flavour masking agent market growth worldwide.

"The Growth Of The Global Market For Flavour Masking Agents Will Be Fueled By Rising Demand For Dietary Supplements"

One of the key reasons fueling the expansion of the worldwide flavour masking agent market growth is the rising demand for nutritional supplements. The market for dietary supplements is expanding quickly as more individuals become aware of the advantages of taking supplements to enhance their general health. However, a lot of nutritional supplements have an overpowering flavour or odour that some consumers may find unpleasant. In order to make the supplements more pleasant and acceptable to customers, flavour masking agents are utilised to cover up these undesirable flavours. In the upcoming years, the demand for dietary supplements is anticipated to increase due to reasons such an ageing population, rising health consciousness, and the rising incidence of chronic diseases. The market for flavour masking agent is anticipated to rise along with the demand for nutritional supplements.

Restraining Factors

"The Flavour Masking Agent Market's High Development And Manufacturing Costs Are One Of The Main Factors Restraining The Market's Growth"

The invention and manufacture of taste masking agents are expensive, which severely restricts market expansion. It might be challenging for businesses to deliver their products at competitive rates due to the high cost of the latest technology and raw materials needed in production. Consumers, especially those searching for more economical solutions, may find flavour masking agents less alluring due to the substantial expenses involved in their creation and manufacture. This may reduce overall demand for certain goods, which might impede the expansion of the market. Furthermore, the development of new and superior taste masking agents may be hampered by the high expenses involved with research and development, hence impeding flavour masking agent market growth.

Flavour Masking Agent Market Regional Insights

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"North America Will Likely Dominate The Market Due To Rising Demand For Functional Foods And Drinks As Well As Rising Interest In Natural And Organic Goods"

The market for flavour masking agents in North America is a sector that is expanding quickly. A variety of causes, including as rising consumer desire for natural and clean-label products and increased knowledge of the advantages of flavour masking agents in decreasing the bitterness and off-flavors of some substances, are responsible for this expansion. The growing preference for natural and clean-label products is one of the major developments in the North American market for flavour masking agents. Customers are searching for items without artificial additives and preservatives as they become more aware of the substances in their meals. As a result, there is now more demand for natural flavour masking substances made from fruits and vegetables. Major corporations like Sensient Technologies, Givaudan, Firmenich, and International Flavors and Fragrances are among the market's top participants in terms of flavour masking agent market share in the North American market for flavour masking agents. These businesses have a significant market presence because of their broad product ranges and well-established distribution systems. 

Due to the rising demand for foods and drinks with better taste and texture, the Asia Pacific flavour masking agent market is anticipated to have considerable expansion in the coming years. This expansion can be linked to rising consumer demand for functional meals and drinks as well as rising consumer knowledge of the items' positive health effects. With a fast expanding population and a rising need for convenient and health-conscious products, the Asia Pacific area is a significant market for food and drinks. The desire for natural and organic food and beverage items has increased as a result, which in turn has increased demand for flavour masking agent market share. The market has expanded as a result of the rising demand for clean label products, which are free of artificial substances.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• DSM (Netherlands)
• Cargill (U.S)
• ADM (U.S)
• Keva Flavours (India)
• Carmi Flavor＆Fragrance (U.S)
• FCI Flavors (U.S)
• Roquette Freres (France)
• Sensient Technologies (U.S)
• Givaudan Flavours (Switzerland)
• Symrise (Germany)
• Firmenich International (Switzerland)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.