Fluoride Toothpastes Market Size, Share, Growth, and Industry Analysis, By Type (90G, 180G, 250G, Other), By Application (Online, Offline), Regional Forecast To 2033

Last Updated: 24 June 2025
SKU ID: 21176723

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FLUORIDE TOOTHPASTES MARKET OVERVIEW

The fluoride toothpastes market, valued at approximately USD 10.8 billion in 2024, is forecasted to grow consistently, reaching USD 11.61 billion in 2025 and ultimately hitting USD 20.5 billion by 2033, at a steady CAGR of 7.5% from 2025 to 2033.
  

Fluoride toothpaste is a widely used dental care product that is available in two major types: organic and inorganic. Organic fluoride toothpaste is made using natural ingredients, while inorganic fluoride toothpaste is made using chemical compounds. The demand for fluoride toothpaste is driven by the increasing awareness about dental hygiene and the need to prevent tooth decay and gum diseases.

The market's expansion can be attributable to elements like the rising incidence of dental caries and rising public awareness of oral health and cleanliness. Additionally, it is anticipated that rising consumption of sugary foods and beverages, such as candy, soft drinks, cookies, fruit drinks, and flavored yoghurt, will fuel the fluoride toothpastes market growth. The government's growing commitment to expanding access to person-centered care and advancing a comprehensive approach to oral health equity has also helped to the market expansion.

COVID-19 IMPACT

COVID-19 Impact- supply chain disruption retarded market growth

The COVID-19 pandemic had a mixed impact on the fluoride toothpaste market. On one hand, the pandemic caused a decline in demand for oral care products due to reduced incomes and low consumer confidence. However, on the other hand, the pandemic also led to an increase in awareness about maintaining oral hygiene to prevent the spread of the virus, which drove the demand for fluoride toothpaste.

LATEST TRENDS

Growing demand for natural organic oral care to drive market trends

The global fluoride toothpaste market is witnessing some latest trends, including the growing demand for natural and organic oral care products, the increasing popularity of multi-functional toothpaste, and the rising demand for eco-friendly packaging. Additionally, companies are investing in research and development to develop innovative products with advanced features, such as teeth whitening and sensitivity relief.

Global-Fluoride-Toothpastes-Market-Share,-By-Type,-2033

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FLUORIDE TOOTHPASTES MARKET SEGMENTATION

By Type Analysis

Based on type, the market can be segmented into 90G, 180G, 250G, Other.

By Application Analysis

Based on application, the market can be divided into online and offline.

DRIVING FACTORS

Rising Prevalence of Dental Problems to boost product adoption

The increasing prevalence of dental problems, including cavities, gum diseases, and tooth decay, is expected to drive the demand for fluoride toothpaste. The rise in the consumption of sugary and acidic foods and the adoption of unhealthy lifestyle habits are the primary reasons behind the increase in dental problems.

Growing Awareness Regarding Oral Hygiene to offer lucrative growth opportunities

The growing awareness regarding oral hygiene and the need to maintain good oral health are expected to drive the growth of the fluoride toothpaste market. Government initiatives and public awareness campaigns are also contributing to the increase in awareness about oral hygiene.

RESTRAINING FACTORS

Availability of Alternative Oral Care Products to impede market growth

The availability of alternative oral care products, such as mouthwash and dental floss, is a significant factor restraining the growth of the fluoride toothpaste market. The growing popularity of these products, coupled with their effectiveness in preventing dental problems, is expected to pose a challenge to the growth of the fluoride toothpaste market.

Side Effects Associated with Fluoride Toothpaste may restrict market growth

The side effects associated with the long-term use of fluoride toothpaste, such as fluorosis and dental erosion, are also expected to limit the adoption of fluoride toothpaste. Moreover, the availability of non-fluoride toothpaste is also expected to hamper the growth of the fluoride toothpaste market.

FLUORIDE TOOTHPASTES MARKET REGIONAL INSIGHTS

North America to dominate the market due to the high adoption of oral care products

North America is expected to dominate the market owing to the presence of key market players and the high adoption of oral care products in the region.

KEY INDUSTRY PLAYERS

Adoption of Innovative Strategies by Key Players Driving Market Growth

Major players in the global fluoride toothpastes market are adopting innovative strategies to drive market growth. Collaborative efforts through partnerships with other companies are helping these players stay ahead of the competition. To expand their product portfolio, many companies are investing in new product launches, while others are using mergers and acquisitions to acquire new technologies and improve product quality. Capital investment in research and development is another key strategy being used by market players to sustain their position and value in the market. Furthermore, key players’ possession of extensive market shares and collaboration with other companies is stimulating the growth of the market.

List of Top Fluoride Toothpastes Companies

  • CCA Industries (U.S.)
  • Church & Dwight (U.S.)
  • Colgate-Palmolive (U.S.)
  • Unilever (Netherlands)
  • Gaba Holding (Switzerland)
  • Dabur India (India)
  • Hindustan Unilever (India)
  • Henkel (Germany)
  • Johnson and Johnson (U.S.)
  • LG Household & Health (South Korea)
  • Lion Corporation (Japan)
  • Procter & Gamble (U.S.)
  • Sunstar Suisse (Switzerland)

REPORT COVERAGE

This report offers a comprehensive analysis of the market, taking into account various factors such as segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. The report profiles key industry players and offers a detailed analysis of their strategies, partnerships, and collaborations. The analysis is subject to alteration if the key players and probable analysis of market dynamics change.

Fluoride Toothpastes Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 10.8 Billion in 2024

Market Size Value By

US$ 20.5 Billion by 2033

Growth Rate

CAGR of 7.5% from 2025to2033

Forecast Period

2025-2033

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • 90G
  • 180G
  • 250G
  • Other

By Application

  • Online
  • Offline

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