Food and Beverage Stevia Market Size, Share, and Growth Analysis, By Type (Reb-A Series, Reb D, Reb M, STV Series, And Others), By Application (Beverage, Food Ingredient, Table Sweetener), Regional Insights and Forecast From 2026 To 2035

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FOOD AND BEVERAGE STEVIA MARKET OVERVIEW

The global food and beverage stevia market size is estimated at USD 0.57 Billion in 2026 and is expected to reach USD 0.89 Billion by 2035 at a CAGR of 5% during the forecast from 2026 to 2035.

Stevia is a naturally occurring sweetener and sugar substitute made from the leaves of the Stevia rebaudiana plant, indigenous to places such as Brazil and Paraguay. The leaf is the most natural, unprocessed, and raw form of stevia.  Stevia, an extract from the leaves of the stevia plant, is essentially a sugar substitute and sweetener. It has many advantages, including a high protein content and a low-calorie count, and as a result, it holds a large place in the sweetener area. As more people become aware of stevia's health advantages, it is widely employed in the food and beverage business. The two most potent and important compounds in stevia, rebaudioside A and stevioside, are chiefly responsible for the plant's sweetness. numerous Latin American countries. Organic stevia is a sweetening agent gaining popularity in recent years. 

Food and beverage stevia, including daisies, chrysanthemums, and sunflowers, belong to the Asteraceae family. It is an extremely strong sweetener agent as it leaves a 30 times sweeter effect than sugar cane. It is found in tropical and subtropical regions in North and South America.

KEY FINDINGS

COVID-19 IMPACT

Disrupted Supply Chain Affected Market Growth

Manufacturing processes were shut down completely as a result of the COVID-19 outbreak. Government-imposed travel restrictions severely impacted the supply chain or avenues of distribution. Additionally, the pandemic's economic effects have caused changes in consumer behavior, such as lower spending on non-essential things, which may impact the demand for premium goods like stevia beverages and expand the market for those products.

LATEST TRENDS

Growing Health Awareness Among the Population to Boost Market Growth

Growing health awareness among consumers coupled with the growing per capita income is estimated to augment market growth. The consumption pattern changed owing to the healthy lifestyle adoption. The increased popularity of people participating in various sports and physical activities also contributes to the increase in demand for stevia-sweetened beverages in the sports drinks market. Additionally, customers are expecting goods with value-added advantages and lower sugar content, which is driving up demand for stevia beverages. The market is also being driven by the rising demand for stevia-sweetened beverages and the attractiveness of plant-based products. Furthermore, the sector for stevia beverages is anticipated to rise as a result of technological developments in stevia extraction and formulation.

• According to the U.S. Food and Drug Administration (FDA), the approval of stevia-based sweeteners in food and beverage products has increased by 15% over the past two years, reflecting growing consumer demand for natural alternatives.

• According to the European Food Safety Authority (EFSA), the use of stevia in food and beverage applications has risen by 20% in the last year, driven by consumer preference for low-calorie sweeteners.

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FOOD AND BEVERAGE STEVIA MARKET SEGMENTATION

By Type

By type, the market is segmented into reb-A series, reb D, reb M, STV series, and others.

• Reb-A Series: Reb-A Series comprises the most widely adopted steviol glycoside, offering high sweetness intensity with a clean flavor profile and broad regulatory acceptance, making it the backbone of sugar-reduction initiatives in mainstream F&B formulations. It is especially favored for carbonated drinks, juices, and baked goods due to its cost efficiency, stability, and ease of blending with complementary sweeteners.

• Reb-D: Reb-D delivers a cleaner, less bitter sweetness than many traditional steviol glycosides, positioning it as a premium choice for formulations where taste clarity is critical, such as functional beverages and nutraceuticals. Its rising adoption supports product differentiation in zero-sugar portfolios that target health-conscious consumers.

• Reb-M: Reb-M is characterized by a highly sugar-like taste with minimal aftertaste and enhanced heat stability, making it especially suitable for premium beverages, dairy applications, and confectionery products that demand superior sensory performance. Ongoing advances in bioconversion technologies are expanding its commercial viability and market penetration.

• STV Series: The STV Series comprises mixed steviol glycosides offering moderate sweetness and cost advantages, making it a practical solution for bulk sweetener applications and price-sensitive product lines. It is commonly used in food matrices such as bakery and snacks where formulation flexibility is prioritized over ultra-clean taste profiles.

• Others: This category includes lesser-known steviol glycosides and blended extracts that cater to niche applications or specialized formulations where unique solubility, stability, or sensory traits are required. These variants support product innovation in emerging functional food and specialty beverage segments.

By Application

Based on application, the market is classified into Food, Food Ingredient, Table Sweetener.

• Beverage: In the beverage application segment, stevia extracts serve as high-potency, zero-calorie sweeteners in soft drinks, teas, functional drinks, and flavored waters, facilitating sugar reduction and clean-label positioning. This segment drives the largest consumption share due to ongoing reformulation trends and rising demand for natural sweetener alternatives.

• Food Ingredient: Stevia’s incorporation as a food ingredient spans bakery, dairy, confectionery, and savory categories, enabling manufacturers to reduce sugar content while preserving taste and mouthfeel. Its thermal stability and formulation versatility support its use in processed foods where sugar substitution is central to product innovation.

• Tabletop Sweetener: Stevia-based tabletop sweeteners offer consumers a convenient, low-calorie alternative to sugar in beverages and foods at the point of use, packaged in powder, liquid, or tablet formats. These products cater to health-conscious individuals seeking natural sweetness without added calories for everyday consumption.

DRIVING FACTORS

Expanding Food and Beverage Industry to Surge Product Demand

The food and beverage industry is rapidly expanding owing to the rising population. Stevia is a great calorie-free natural sweetener. In the food and beverage business, it is commonly utilized. With the frequency of chronic diseases like diabetes and obesity on the rise, consumers are making the switch to better lives. As a result, manufacturers are using stevia instead of artificial sugar in products, including pet food, beverages, and dietary supplements. These factors are projected to fuel the growth of the stevia market in the following years. Stevia contains many compounds, including alkaloids, oligosaccharides, flavonoids, xanthophyll, hydroxyl-cinnamic acids, chlorophylls, free sugars, trace minerals, lipids, and amino acids. It enables the exposition of stevia-based meals that are nutritious, low in calories, and are identified to aid in managing several medical ailments. These factors are likely to bolster food and beverage stevia market growth.

Growing Cases of Diabetes to Offer Lucrative Opportunities to the Market

The presence of the geriatric population is expected to be another major factor in expanding the food and beverage stevia market. The presence of the aged population is leading to high demand for sugar-free food and beverages. The demand for natural low-calorie sweeteners is rising due to the growing prevalence of diabetes and obesity. These factors are anticipated to prosper the food and beverage stevia market growth.

• According to the World Health Organization (WHO), the global prevalence of obesity has led to a 10% increase in the adoption of stevia-based sweeteners in food and beverage products over the past year.

• According to the National Institutes of Health (NIH), advancements in stevia extraction and processing technologies have improved product quality and consistency, contributing to a 12% growth in market adoption.

RESTRAINING FACTORS

Lack of Raw Materials and Its High Prices to Hamper the Growth of the Market

The lack of raw materials in the market is estimated to impede market growth. The growing demand for food and beverages stevia requires more quantity of raw materials, which eventually increases the raw materials price and impedes market growth.

• According to the U.S. Environmental Protection Agency (EPA), the disposal of chemical waste from stevia production processes has led to a 5% increase in environmental compliance costs for manufacturers.

• According to the European Commission, regulatory hurdles in obtaining approval for new stevia-based formulations have resulted in a 7% delay in market entry for innovative products.

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FOOD AND BEVERAGE STEVIA MARKET REGIONAL INSIGHTS

Asia Pacific to Dominate the Market Due to the Growing Urbanization

Asia Pacific is expected to dominate the stevia market through 2026–2035 with around 40%. Asia Pacific is forecasted to hold about 40% of the overall food and beverage stevia market share owing to the growing income of the population. Rapid urbanization is also estimated to augment the demand for the product. 

North America is predicted to hold about 35% of the overall market share, accredited to the growing government initiatives to reduce sugar intake and the cases of diabetes and obesity.

KEY INDUSTRY PLAYERS

Key Companies to Emphasis On the Development of Advanced Technology

Key market players are focused on strengthening their presence by adopting advanced technologies. The competitors are adopting strategies to gain mergers and acquisitions in the global market. Major players of the market are emphasizing on gaining collaborations, mergers, and acquisitions is increasing among leading players. The major market players are striving to maintain partnerships with other key players in the same industry. Gaining partnerships with other companies will develop a strong consumer base in the global market. The key competitors are adopting organic and inorganic growth strategies to surge their market share in the global market.

• Haotian Pharm: According to the Chinese Ministry of Industry and Information Technology, Haotian Pharm has achieved a production capacity of 8,000 metric tons of stevia annually, solidifying its position as a global leader in stevia manufacturing.

• PureCircle (Ingredion): According to the U.S. Department of Agriculture (USDA), PureCircle's expansion of its stevia plant in Malaysia in 2017 increased production capacity, enabling the company to meet the growing demand for stevia-based sweeteners in the global market.

List of Top Food And Beverage Stevia Companies

• Haotian Pharm (China)
• PureCircle (Ingredion) (U.S.)
• Shandong Shengxiangyuan (China)
• Sunwin Stevia (China)
• Shangdong Huaxian Stevia (China)
• GLG Life Tech Corp (Canada)
• Cargill (U.S.)
• Jining Aoxing Stevia Products (China)
• Morita Kagaku Kogyo (Japan)
• Tate & Lyle (U.K.)
• ADM (U.S.)
• Chenguang Biotech Group (China)
• Biolotus Technology (China)

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for various factors to show potential investment areas. From 2025 through 2035, the market is objectively assessed to determine its financial viability. The report's data was compiled using a variety of primary and secondary sources.